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The Estée Lauder Companies Inc. manufactures, markets, and sells skin care, makeup, fragrance, and hair care products worldwide. It offers skin care products, including moisturizers, serums, cleansers, toners, body care, exfoliators, acne care and oil correctors, facial masks, and sun care products; and makeup products, such as lipsticks, lip glosses, mascaras, foundations, eyeshadows, nail polishes, and powders, as well as compacts, brushes, and other makeup tools. The company also provides fragrance products in various forms comprising eau de parfum sprays and colognes, as well as lotions, powders, creams, candles, and soaps; and hair care products that include shampoos, conditioners, styling products, treatment, finishing sprays, and hair color products, as well as sells ancillary products and services. It offers its products under the Estée Lauder, Clinique, Origins, M·A·C, Bobbi Brown Cosmetics, La Mer, Aveda, Jo Malone London, TOM FORD, Too Faced, Dr.Jart+, and The Ordinary brands. The company sells its products through department stores, specialty-multi retailers, upscale perfumeries and pharmacies, and salons and spas; freestanding stores; its own and authorized retailer websites; third-party online malls; stores in airports; and duty-free locations. The Estée Lauder Companies Inc. was founded in 1946 and is headquartered in New York, New York.

Intouch Insight Ltd. develops managed mobile software applications and software-as-a-service platforms, and delivers data collection services to private businesses, governments, and regulators in Canada, the United States, and internationally. The company's software platforms include IntouchIntelligence, IntouchCapture, IntouchCheck, IntouchSurvey, and LiaCX that facilitate the development and delivery of data collection programs comprising mystery shopping, site adults, event lead capture, customer satisfaction surveys, mobile forms, checklists, and audits. It also develops customer experience management platform; and event marketing automation software. The company was formerly known as In-Touch Survey Systems Ltd. and changed its name to Intouch Insight Ltd. in July 2016. Intouch Insight Ltd. was founded in 1992 and is based in Ottawa, Canada.

Ivrnet Inc., a software and communications company, develops, hosts, sells, and supports value added business automation software solutions in Canada and the United States. Its applications facilitate automated interaction through personalized communication between people; mass communication for disseminating information to thousands of people concurrently; and personalized communication between people and automated systems. The company also provides IT services and software development services, as well as sells equipment; communication services, such as telephone, fax, toll, audio conference, and invoicing services; texting and text advertising services; business services comprising website, server, community management, and registration system hosting; and payment card industry services. In addition, it engages in the provision of software-related services, including training, installation, consulting, and maintenance. Ivrnet Inc. was incorporated in 1999 and is based in Calgary, Canada

ProSmart Enterprises Inc. provides Web-based sports platform services. It operates team and league management platform. The company was formerly known as Sora Capital Corp., and changed its name to ProSmart Enterprises Inc. in July 2017. ProSmart Enterprises Inc. was incorporated in 1999 and is headquartered in Kelowna, Canada.

ProShares UltraShort Technology (the Fund) seeks daily investment results that correspond to twice the inverse daily performance of the Dow Jones U.S. Technology Index (the Index). The Index measures the performance of the technology industry of the United States equity market. Component companies include those involved in computers and office equipment, software, communications technology, semiconductors, diversified technology services and Internet services. The Fund takes positions in securities and/or financial instruments that, in combination, should have similar daily return characteristics as -200% of the daily return of the Index. The Index is a price return index. The Fund's investment advisor is ProShare Advisors LLC.