Compare Stocks

Comparative Price Performance Over Time

Compare Stocks - Price & Volume

CompanyCurrent Price50-Day Moving Average52-Week RangeMarket CapBetaAvg. VolumeToday's Volume
Apple Inc. stock logo
AAPL
Apple
$168.62
-0.2%
$173.58
$162.80
$199.62
$2.60T1.2760.13 million shs13.00 million shs
Alphabet Inc. stock logo
GOOG
Alphabet
$156.15
-3.1%
$148.20
$103.27
$161.70
$1.94T1.0521.87 million shs9.01 million shs
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Price Performance

Company1-Day Performance7-Day Performance30-Day Performance90-Day Performance1-Year Performance
Apple Inc. stock logo
AAPL
Apple
+1.27%+0.61%-1.07%-12.95%+3.21%
Alphabet Inc. stock logo
GOOG
Alphabet
+0.74%+2.69%+6.58%+4.86%+54.00%

MarketRank™

CompanyOverall ScoreAnalyst's OpinionShort Interest ScoreDividend StrengthESG ScoreNews and Social Media SentimentCompany OwnershipEarnings & Valuation
Apple Inc. stock logo
AAPL
Apple
4.8706 of 5 stars
3.34.03.32.81.82.52.5
Alphabet Inc. stock logo
GOOG
Alphabet
3.5775 of 5 stars
1.54.00.02.92.41.72.5

Analyst Ratings

CompanyConsensus Rating ScoreConsensus RatingConsensus Price Target% Upside from Current Price
Apple Inc. stock logo
AAPL
Apple
2.63
Moderate Buy$203.0520.42% Upside
Alphabet Inc. stock logo
GOOG
Alphabet
3.00
Buy$159.862.37% Upside

Current Analyst Ratings

Latest GOOG and AAPL Analyst Ratings

DateCompanyBrokerageActionRatingPrice TargetDetails
4/23/2024
Apple Inc. stock logo
AAPL
Apple
Barclays
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Reiterated RatingUnderweight$158.00
4/22/2024
Apple Inc. stock logo
AAPL
Apple
Morgan Stanley
Subscribe to MarketBeat All Access for the recommendation accuracy rating
Lower Price TargetOverweight ➝ Overweight$220.00 ➝ $210.00
4/17/2024
Apple Inc. stock logo
AAPL
Apple
Maxim Group
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Initiated CoverageHold$178.00
4/16/2024
Apple Inc. stock logo
AAPL
Apple
Needham & Company LLC
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Reiterated RatingBuy ➝ Buy$220.00
4/16/2024
Alphabet Inc. stock logo
GOOG
Alphabet
Stifel Nicolaus
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Boost Price TargetBuy ➝ Buy$154.00 ➝ $174.00
4/11/2024
Apple Inc. stock logo
AAPL
Apple
JPMorgan Chase & Co.
Subscribe to MarketBeat All Access for the recommendation accuracy rating
Lower Price TargetOverweight ➝ Overweight$215.00 ➝ $210.00
4/11/2024
Alphabet Inc. stock logo
GOOG
Alphabet
Morgan Stanley
Subscribe to MarketBeat All Access for the recommendation accuracy rating
Reiterated RatingOverweight ➝ Overweight$165.00
4/9/2024
Apple Inc. stock logo
AAPL
Apple
Wedbush
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Reiterated RatingOutperform ➝ Outperform$250.00
4/8/2024
Alphabet Inc. stock logo
GOOG
Alphabet
Oppenheimer
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Boost Price TargetOutperform ➝ Outperform$172.00 ➝ $185.00
4/1/2024
Apple Inc. stock logo
AAPL
Apple
Loop Capital
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Lower Price TargetHold ➝ Hold$185.00 ➝ $170.00
3/28/2024
Apple Inc. stock logo
AAPL
Apple
DZ Bank
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Reiterated RatingBuy ➝ Hold$180.00
(Data available from 4/25/2021 forward. View 10+ years of historical ratings with our analyst ratings screener.)

Sales & Book Value

CompanyAnnual RevenuePrice/SalesCashflowPrice/CashBook ValuePrice/Book
Apple Inc. stock logo
AAPL
Apple
$383.29B6.79$7.05 per share23.92$4.00 per share42.16
Alphabet Inc. stock logo
GOOG
Alphabet
$307.39B6.32$6.73 per share23.19$22.79 per share6.85

Profitability & Earnings

CompanyNet IncomeEPSTrailing P/E RatioForward P/E RatioP/E GrowthNet MarginsReturn on Equity (ROE)Return on Assets (ROA)Next Earnings Date
Apple Inc. stock logo
AAPL
Apple
$97.00B$6.4226.2623.752.0126.16%156.04%29.39%5/2/2024 (Confirmed)
Alphabet Inc. stock logo
GOOG
Alphabet
$73.80B$5.8026.9220.071.4724.01%27.22%19.02%4/25/2024 (Confirmed)

Latest GOOG and AAPL Earnings

DateQuarterCompanyConsensus EstimateReported EPSBeat/MissGap EPSRevenue EstimateActual RevenueDetails
5/2/2024N/A
Apple Inc. stock logo
AAPL
Apple
$1.50N/A-$1.50N/AN/AN/A  
4/25/2024N/A
Alphabet Inc. stock logo
GOOG
Alphabet
$1.49$1.51+$0.02N/AN/AN/A  
2/1/2024Q1 24
Apple Inc. stock logo
AAPL
Apple
$2.09$2.18+$0.09$2.18$117.99 billion$119.60 billion    
1/30/2024Q4 2023
Alphabet Inc. stock logo
GOOG
Alphabet
$1.60$1.64+$0.04$1.64$85.28 billion$86.31 billion      

Dividends

CompanyAnnual PayoutDividend Yield3-Year Dividend GrowthPayout RatioYears of Consecutive Growth
Apple Inc. stock logo
AAPL
Apple
$0.960.57%+5.57%14.95%12 Years
Alphabet Inc. stock logo
GOOG
Alphabet
N/AN/AN/AN/AN/A

Latest GOOG and AAPL Dividends

AnnouncementCompanyPeriodAmountYieldEx-Dividend DateRecord DatePayable Date
2/1/2024
Apple Inc. stock logo
AAPL
Apple
quarterly$0.240.51%2/9/20242/12/20242/15/2024
(Data available from 1/1/2013 forward)

Debt

CompanyDebt-to-Equity RatioCurrent RatioQuick Ratio
Apple Inc. stock logo
AAPL
Apple
1.28
1.07
1.02
Alphabet Inc. stock logo
GOOG
Alphabet
0.05
2.10
2.10

Ownership

Institutional Ownership

CompanyInstitutional Ownership
Apple Inc. stock logo
AAPL
Apple
60.41%
Alphabet Inc. stock logo
GOOG
Alphabet
27.26%

Insider Ownership

CompanyInsider Ownership
Apple Inc. stock logo
AAPL
Apple
0.06%
Alphabet Inc. stock logo
GOOG
Alphabet
12.99%

Miscellaneous

CompanyEmployeesShares OutstandingFree FloatOptionable
Apple Inc. stock logo
AAPL
Apple
161,00015.44 billion15.43 billionOptionable
Alphabet Inc. stock logo
GOOG
Alphabet
182,50212.43 billion10.82 billionOptionable

GOOG and AAPL Headlines

SourceHeadline
Alphabet Inc. (NASDAQ:GOOG) Position Decreased by South Dakota Investment CouncilAlphabet Inc. (NASDAQ:GOOG) Position Decreased by South Dakota Investment Council
marketbeat.com - April 25 at 9:27 AM
Microsoft, Alphabet, and More Report Earnings TodayMicrosoft, Alphabet, and More Report Earnings Today
barrons.com - April 25 at 8:01 AM
If Youd Invested $1,000 in Alphabet 5 Years Ago, Heres How Much Youd Have TodayIf You'd Invested $1,000 in Alphabet 5 Years Ago, Here's How Much You'd Have Today
msn.com - April 25 at 8:01 AM
Maverick Tech Picks: 7 Stocks to Scoop Up While the Crowd PanicsMaverick Tech Picks: 7 Stocks to Scoop Up While the Crowd Panics
investorplace.com - April 25 at 6:45 AM
AI spending worries cast gloom over Alphabet, MicrosoftAI spending worries cast gloom over Alphabet, Microsoft
reuters.com - April 25 at 5:04 AM
Alphabet (NASDAQ:GOOG) Shares Up 0.1%Alphabet (NASDAQ:GOOG) Shares Up 0.1%
marketbeat.com - April 24 at 4:21 PM
The Top 3 Robotics Stocks to Buy in April 2024The Top 3 Robotics Stocks to Buy in April 2024
investorplace.com - April 24 at 2:48 PM
Googles controversial move to kill the web cookie just got delayed until 2025Google's controversial move to kill the web cookie just got delayed until 2025
businessinsider.com - April 24 at 2:03 PM
Google Cookie Phase Out Postponed Yet AgainGoogle Cookie Phase Out Postponed Yet Again
pymnts.com - April 24 at 12:07 PM
Alphabet Inc. (NASDAQ:GOOG) Shares Sold by California Public Employees Retirement SystemAlphabet Inc. (NASDAQ:GOOG) Shares Sold by California Public Employees Retirement System
marketbeat.com - April 24 at 7:54 AM
3 Stocks to Scoop Up at a Discount While the AI Rally Takes a Breather3 Stocks to Scoop Up at a Discount While the AI Rally Takes a Breather
investorplace.com - April 24 at 7:15 AM
Cash Flow Kings: 3 Stocks Sitting on Mountains of MoneyCash Flow Kings: 3 Stocks Sitting on Mountains of Money
investorplace.com - April 24 at 6:30 AM
Duolingo Speaks the Language of Growth for Investors  (GOOG)Duolingo Speaks the Language of Growth for Investors (GOOG)
marketbeat.com - April 24 at 6:20 AM
Alphabet Earnings Preview: Why GOOG Stock Could Soar After Its Q1 ReportAlphabet Earnings Preview: Why GOOG Stock Could Soar After Its Q1 Report
investorplace.com - April 24 at 6:15 AM
Invest Like a Billionaire: Consider These 4 Tech StocksInvest Like a Billionaire: Consider These 4 Tech Stocks
fool.com - April 24 at 5:55 AM
Heres how to play Google going into Q1 earningsHere's how to play Google going into Q1 earnings
invezz.com - April 24 at 4:41 AM
This AI Stock Trades at a Dirt-Cheap Valuation, and Its Chatbot Just Hit 200 Million UsersThis AI Stock Trades at a Dirt-Cheap Valuation, and Its Chatbot Just Hit 200 Million Users
fool.com - April 24 at 4:32 AM
Alphabet (NASDAQ:GOOGL) Faces Rising Threats to Its DominanceAlphabet (NASDAQ:GOOGL) Faces Rising Threats to Its Dominance
msn.com - April 23 at 7:48 PM
These Magnificent Seven Stocks Pulled the Stock Market Higher TodayThese Magnificent Seven Stocks Pulled the Stock Market Higher Today
247wallst.com - April 23 at 5:08 PM
Alphabet (NASDAQ:GOOG) Trading 1% Higher Alphabet (NASDAQ:GOOG) Trading 1% Higher
marketbeat.com - April 23 at 2:58 PM
Google fires more workers who protested its deal with IsraelGoogle fires more workers who protested its deal with Israel
techxplore.com - April 23 at 1:51 PM
Google protest group says over 50 staffers were fired after anti-Israel sit-insGoogle protest group says over 50 staffers were fired after anti-Israel sit-ins
nypost.com - April 23 at 11:13 AM
Google Aims to Move Faster to Meet ‘Systemic ChallengesGoogle Aims to Move Faster to Meet ‘Systemic' Challenges
pymnts.com - April 23 at 10:58 AM
Alphabet Stock Has 14% Upside, According to 1 Wall Street Analyst.Alphabet Stock Has 14% Upside, According to 1 Wall Street Analyst.
fool.com - April 23 at 8:45 AM

New MarketBeat Followers Over Time

Media Sentiment Over Time

Top Headlines

All Headlines

Company Descriptions

Apple logo

Apple

NASDAQ:AAPL
Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple TV, Apple Watch, Beats products, and HomePod. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allow customers to discover and download applications and digital content, such as books, music, video, games, and podcasts. In addition, the company offers various services, such as Apple Arcade, a game subscription service; Apple Fitness+, a personalized fitness service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV+, which offers exclusive original content; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It distributes third-party applications for its products through the App Store. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers, wholesalers, retailers, and resellers. Apple Inc. was founded in 1976 and is headquartered in Cupertino, California.
Alphabet logo

Alphabet

NASDAQ:GOOG
Alphabet Inc. offers various products and platforms in the United States, Europe, the Middle East, Africa, the Asia-Pacific, Canada, and Latin America. It operates through Google Services, Google Cloud, and Other Bets segments. The Google Services segment provides products and services, including ads, Android, Chrome, devices, Gmail, Google Drive, Google Maps, Google Photos, Google Play, Search, and YouTube. It is also involved in the sale of apps and in-app purchases and digital content in the Google Play and YouTube; and devices, as well as in the provision of YouTube consumer subscription services. The Google Cloud segment offers infrastructure, cybersecurity, databases, analytics, AI, and other services; Google Workspace that include cloud-based communication and collaboration tools for enterprises, such as Gmail, Docs, Drive, Calendar, and Meet; and other services for enterprise customers. The Other Bets segment sells healthcare-related and internet services. The company was incorporated in 1998 and is headquartered in Mountain View, California.