Compare Stocks

Comparative Price Performance Over Time

Compare Stocks - Price & Volume

CompanyCurrent Price50-Day Moving Average52-Week RangeMarket CapBetaAvg. VolumeToday's Volume
Apple Inc. stock logo
AAPL
Apple
$169.02
+1.3%
$173.58
$162.80
$199.62
$2.58T1.2754.72 million shs48.13 million shs
Alphabet Inc. stock logo
GOOGL
Alphabet
$159.13
+0.5%
$146.96
$102.63
$160.22
$1.97T1.0524.18 million shs22.69 million shs
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Price Performance

Company1-Day Performance7-Day Performance30-Day Performance90-Day Performance1-Year Performance
Apple Inc. stock logo
AAPL
Apple
+1.27%+0.61%-1.07%-12.95%+3.21%
Alphabet Inc. stock logo
GOOGL
Alphabet
+0.55%+2.35%+6.04%+4.78%+53.23%

MarketRank™

CompanyOverall ScoreAnalyst's OpinionShort Interest ScoreDividend StrengthESG ScoreNews and Social Media SentimentCompany OwnershipEarnings & Valuation
Apple Inc. stock logo
AAPL
Apple
4.8706 of 5 stars
3.34.03.32.81.82.52.5
Alphabet Inc. stock logo
GOOGL
Alphabet
2.7119 of 5 stars
2.44.00.00.01.91.72.5

Analyst Ratings

CompanyConsensus Rating ScoreConsensus RatingConsensus Price Target% Upside from Current Price
Apple Inc. stock logo
AAPL
Apple
2.63
Moderate Buy$203.0520.14% Upside
Alphabet Inc. stock logo
GOOGL
Alphabet
2.88
Moderate Buy$158.71-0.27% Downside

Current Analyst Ratings

Latest GOOGL and AAPL Analyst Ratings

DateCompanyBrokerageActionRatingPrice TargetDetails
4/23/2024
Apple Inc. stock logo
AAPL
Apple
Barclays
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Reiterated RatingUnderweight$158.00
4/22/2024
Apple Inc. stock logo
AAPL
Apple
Morgan Stanley
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Lower Price TargetOverweight ➝ Overweight$220.00 ➝ $210.00
4/22/2024
Alphabet Inc. stock logo
GOOGL
Alphabet
KeyCorp
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Boost Price TargetOverweight ➝ Overweight$165.00 ➝ $175.00
4/19/2024
Alphabet Inc. stock logo
GOOGL
Alphabet
Jefferies Financial Group
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Boost Price TargetBuy ➝ Buy$175.00 ➝ $180.00
4/17/2024
Apple Inc. stock logo
AAPL
Apple
Maxim Group
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Initiated CoverageHold$178.00
4/17/2024
Alphabet Inc. stock logo
GOOGL
Alphabet
Canaccord Genuity Group
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Boost Price TargetBuy ➝ Buy$180.00 ➝ $190.00
4/17/2024
Alphabet Inc. stock logo
GOOGL
Alphabet
Truist Financial
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Boost Price TargetBuy ➝ Buy$158.00 ➝ $170.00
4/16/2024
Apple Inc. stock logo
AAPL
Apple
Needham & Company LLC
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Reiterated RatingBuy ➝ Buy$220.00
4/16/2024
Alphabet Inc. stock logo
GOOGL
Alphabet
UBS Group
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Boost Price TargetNeutral ➝ Neutral$150.00 ➝ $166.00
4/11/2024
Apple Inc. stock logo
AAPL
Apple
JPMorgan Chase & Co.
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Lower Price TargetOverweight ➝ Overweight$215.00 ➝ $210.00
4/10/2024
Alphabet Inc. stock logo
GOOGL
Alphabet
Citigroup
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Reiterated RatingBuy ➝ Buy$168.00
(Data available from 4/25/2021 forward. View 10+ years of historical ratings with our analyst ratings screener.)

Sales & Book Value

CompanyAnnual RevenuePrice/SalesCashflowPrice/CashBook ValuePrice/Book
Apple Inc. stock logo
AAPL
Apple
$383.29B6.81$7.07 per share23.92$4.00 per share42.26
Alphabet Inc. stock logo
GOOGL
Alphabet
$307.39B6.44$6.93 per share22.95$22.79 per share6.98

Profitability & Earnings

CompanyNet IncomeEPSTrailing P/E RatioForward P/E RatioP/E GrowthNet MarginsReturn on Equity (ROE)Return on Assets (ROA)Next Earnings Date
Apple Inc. stock logo
AAPL
Apple
$97.00B$6.4226.3323.812.0126.16%156.04%29.39%5/2/2024 (Confirmed)
Alphabet Inc. stock logo
GOOGL
Alphabet
$73.80B$5.8027.4420.481.4624.01%27.22%19.02%4/25/2024 (Confirmed)

Latest GOOGL and AAPL Earnings

DateQuarterCompanyConsensus EstimateReported EPSBeat/MissGap EPSRevenue EstimateActual RevenueDetails
5/2/2024N/A
Apple Inc. stock logo
AAPL
Apple
$1.50N/A-$1.50N/AN/AN/A  
4/25/2024N/A
Alphabet Inc. stock logo
GOOGL
Alphabet
$1.49$1.52+$0.03N/AN/AN/A  
2/1/2024Q1 24
Apple Inc. stock logo
AAPL
Apple
$2.09$2.18+$0.09$2.18$117.99 billion$119.60 billion    
1/30/2024Q4 23
Alphabet Inc. stock logo
GOOGL
Alphabet
$1.60$1.64+$0.04$1.64$70.77 billion$86.31 billion    

Dividends

CompanyAnnual PayoutDividend Yield3-Year Dividend GrowthPayout RatioYears of Consecutive Growth
Apple Inc. stock logo
AAPL
Apple
$0.960.57%+5.57%14.95%12 Years
Alphabet Inc. stock logo
GOOGL
Alphabet
N/AN/AN/AN/AN/A

Latest GOOGL and AAPL Dividends

AnnouncementCompanyPeriodAmountYieldEx-Dividend DateRecord DatePayable Date
2/1/2024
Apple Inc. stock logo
AAPL
Apple
quarterly$0.240.51%2/9/20242/12/20242/15/2024
(Data available from 1/1/2013 forward)

Debt

CompanyDebt-to-Equity RatioCurrent RatioQuick Ratio
Apple Inc. stock logo
AAPL
Apple
1.28
1.07
1.02
Alphabet Inc. stock logo
GOOGL
Alphabet
0.05
2.10
2.10

Ownership

Institutional Ownership

CompanyInstitutional Ownership
Apple Inc. stock logo
AAPL
Apple
60.41%
Alphabet Inc. stock logo
GOOGL
Alphabet
40.03%

Insider Ownership

CompanyInsider Ownership
Apple Inc. stock logo
AAPL
Apple
0.06%
Alphabet Inc. stock logo
GOOGL
Alphabet
0.88%

Miscellaneous

CompanyEmployeesShares OutstandingFree FloatOptionable
Apple Inc. stock logo
AAPL
Apple
161,00015.44 billion15.43 billionOptionable
Alphabet Inc. stock logo
GOOGL
Alphabet
182,50212.43 billion12.32 billionOptionable

GOOGL and AAPL Headlines

SourceHeadline
Maverick Tech Picks: 7 Stocks to Scoop Up While the Crowd PanicsMaverick Tech Picks: 7 Stocks to Scoop Up While the Crowd Panics
investorplace.com - April 25 at 6:45 AM
KLCM Advisors Inc. Acquires 6,189 Shares of Alphabet Inc. (NASDAQ:GOOGL)KLCM Advisors Inc. Acquires 6,189 Shares of Alphabet Inc. (NASDAQ:GOOGL)
marketbeat.com - April 25 at 5:25 AM
AI spending worries cast gloom over Alphabet, MicrosoftAI spending worries cast gloom over Alphabet, Microsoft
reuters.com - April 25 at 5:04 AM
Google fires more workers over in-office protestsGoogle fires more workers over in-office protests
msn.com - April 25 at 1:13 AM
Google to invest $640 million in Netherlands data center, CWEB analysts upgrade Alphabet stockGoogle to invest $640 million in Netherlands data center, CWEB analysts upgrade Alphabet stock
cweb.com - April 24 at 8:12 PM
Lawyers in Google browsing data case ask for $218 million fee awardLawyers in Google browsing data case ask for $218 million fee award
reuters.com - April 24 at 8:12 PM
Alphabet (NASDAQ:GOOGL) Trading Up 0%Alphabet (NASDAQ:GOOGL) Trading Up 0%
marketbeat.com - April 24 at 4:21 PM
Alphabet Q1 Preview: Ad sales and AI at the forefrontAlphabet Q1 Preview: Ad sales and AI at the forefront
msn.com - April 24 at 3:10 PM
Alphabet C (ex Google) earnings preview: what Wall Street is expectingAlphabet C (ex Google) earnings preview: what Wall Street is expecting
markets.businessinsider.com - April 24 at 3:10 PM
Alphabet earnings should show AI boosts, but Google still faces many cloudsAlphabet earnings should show AI boosts, but Google still faces many clouds
msn.com - April 24 at 3:10 PM
The Top 3 Robotics Stocks to Buy in April 2024The Top 3 Robotics Stocks to Buy in April 2024
investorplace.com - April 24 at 2:48 PM
Googles controversial move to kill the web cookie just got delayed until 2025Google's controversial move to kill the web cookie just got delayed until 2025
businessinsider.com - April 24 at 2:03 PM
Google Cookie Phase Out Postponed Yet AgainGoogle Cookie Phase Out Postponed Yet Again
pymnts.com - April 24 at 12:07 PM
Watch These 6 Internet Stocks for Q1 Earnings: Beat or Miss?Watch These 6 Internet Stocks for Q1 Earnings: Beat or Miss?
zacks.com - April 24 at 10:21 AM
Googles search boss reportedly warns staff that life wont be hunky-dory forever amid rise of AI rivalsGoogle's search boss reportedly warns staff that life won't be 'hunky-dory forever' amid rise of AI rivals
msn.com - April 24 at 9:50 AM
Google rival Tuta complains to EU tech regulators about de-rankingGoogle rival Tuta complains to EU tech regulators about de-ranking
telecom.economictimes.indiatimes.com - April 24 at 9:50 AM
Alphabet A (ex Google) earnings: heres what to expectAlphabet A (ex Google) earnings: here's what to expect
markets.businessinsider.com - April 24 at 9:50 AM
3 Stocks to Scoop Up at a Discount While the AI Rally Takes a Breather3 Stocks to Scoop Up at a Discount While the AI Rally Takes a Breather
investorplace.com - April 24 at 7:15 AM
Duolingo Speaks the Language of Growth for Investors  (GOOGL)Duolingo Speaks the Language of Growth for Investors (GOOGL)
marketbeat.com - April 24 at 6:20 AM
Alphabet Earnings Preview: Why GOOG Stock Could Soar After Its Q1 ReportAlphabet Earnings Preview: Why GOOG Stock Could Soar After Its Q1 Report
investorplace.com - April 24 at 6:15 AM
Invest Like a Billionaire: Consider These 4 Tech StocksInvest Like a Billionaire: Consider These 4 Tech Stocks
fool.com - April 24 at 5:55 AM
Desjardins Global Asset Management Inc. Sells 11,745 Shares of Alphabet Inc. (NASDAQ:GOOGL)Desjardins Global Asset Management Inc. Sells 11,745 Shares of Alphabet Inc. (NASDAQ:GOOGL)
marketbeat.com - April 24 at 5:27 AM
Heres how to play Google going into Q1 earningsHere's how to play Google going into Q1 earnings
invezz.com - April 24 at 4:41 AM
This AI Stock Trades at a Dirt-Cheap Valuation, and Its Chatbot Just Hit 200 Million UsersThis AI Stock Trades at a Dirt-Cheap Valuation, and Its Chatbot Just Hit 200 Million Users
fool.com - April 24 at 4:32 AM

New MarketBeat Followers Over Time

Media Sentiment Over Time

Top Headlines

All Headlines

Company Descriptions

Apple logo

Apple

NASDAQ:AAPL
Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple TV, Apple Watch, Beats products, and HomePod. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allow customers to discover and download applications and digital content, such as books, music, video, games, and podcasts. In addition, the company offers various services, such as Apple Arcade, a game subscription service; Apple Fitness+, a personalized fitness service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV+, which offers exclusive original content; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It distributes third-party applications for its products through the App Store. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers, wholesalers, retailers, and resellers. Apple Inc. was founded in 1976 and is headquartered in Cupertino, California.
Alphabet logo

Alphabet

NASDAQ:GOOGL
Alphabet Inc. offers various products and platforms in the United States, Europe, the Middle East, Africa, the Asia-Pacific, Canada, and Latin America. It operates through Google Services, Google Cloud, and Other Bets segments. The Google Services segment provides products and services, including ads, Android, Chrome, devices, Gmail, Google Drive, Google Maps, Google Photos, Google Play, Search, and YouTube. It is also involved in the sale of apps and in-app purchases and digital content in the Google Play and YouTube; and devices, as well as in the provision of YouTube consumer subscription services. The Google Cloud segment offers infrastructure, cybersecurity, databases, analytics, AI, and other services; Google Workspace that include cloud-based communication and collaboration tools for enterprises, such as Gmail, Docs, Drive, Calendar, and Meet; and other services for enterprise customers. The Other Bets segment sells healthcare-related and internet services. The company was incorporated in 1998 and is headquartered in Mountain View, California.