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American Equity Investment Life Holding Company, through its subsidiaries, provides life insurance products in the United States. The company issues fixed index and rate annuities, as well as single premium immediate annuities. It markets its products through independent agents, including independent marketing organizations, broker/dealers, banks, and registered investment advisors. The company was incorporated in 1995 and is based in West Des Moines, Iowa.

FBL Financial Group, Inc., through its subsidiaries, sells individual life insurance and annuity products. The Annuity segment sells various traditional annuity products that primarily consist of fixed rate and indexed annuities, and supplementary contracts. The Life Insurance segment offers whole life, term life, and universal life policies. It also involved in the property-casualty business; and provision of wealth management, investment advisory, and marketing and distribution services for the sale of mutual funds and insurance products, as well as leasing services. The company markets its products to Farm Bureau members, and other individuals and businesses through exclusive agents and agency managers under the consumer brand name of Farm Bureau Financial Services in the Midwestern and Western sections of the United States. The company was founded in 1945 and is headquartered in West Des Moines, Iowa.

F&G Annuities & Life, Inc. provides fixed annuities and life insurance products in the United States. The company portfolio includes fixed indexed annuities, multi-year guarantee annuities, and pension risk transfer solution, as well as indexed universal life insurance, institutional funding agreements, and index-linked annuities. It serves retail annuity and life customers, as well as institutional clients. The company was founded in 1959 and is headquartered in Des Moines, Iowa. F&G Annuities & Life, Inc. operates as a subsidiary of Fidelity National Financial, Inc.

Genworth Financial, Inc., together with its subsidiaries, provides mortgage and long-term care insurance products in the United States and internationally. It operates in three segments: Enact, Long-Term Care Insurance, and Life and Annuities. The Enact segment offers private mortgage insurance products primarily insuring prime-based, individually underwritten residential mortgage loans; and pool mortgage insurance products. The Long-Term Care Insurance segment offers long-term care insurance products that are intended to protect against the significant and escalating costs of long-term care services provided in the insured's home, assisted living, and nursing facilities. The Life and Annuities segment provides protection and retirement income products, that includes traditional and non-traditional life insurance, such as term, universal and term universal life insurance, corporate-owned life insurance, and funding agreements; fixed annuities; and variable annuities. It distributes its products through sales force, in-house sales representatives, and digital marketing programs. The company was founded in 1871 and is headquartered in Richmond, Virginia.

National Western Life Group, Inc., through its subsidiary, National Western Life Insurance Company, operates as a stock life insurance company in the United States, Brazil, Taiwan, Peru, Venezuela, Colombia, and internationally. It operates through Domestic Life Insurance, International Life Insurance, Annuities, and ONL and Affiliates segments. The company provides life products, including universal life insurance, interest-sensitive whole life, and traditional products, such as term insurance coverage; and annuity products comprising flexible premium and single premium deferred annuities, equity-index annuities, and single premium immediate annuities. It also engages in the real estate and other investment activities. It markets and distributes its insurance products primarily through independent national marketing organizations. National Western Life Group, Inc. was founded in 1956 and is based in Austin, Texas.