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Comparative Price Performance Over Time

Compare Stocks - Price & Volume

Company	Current Price	50-Day Moving Average	52-Week Range	Market Cap	Beta	Avg. Volume	Today's Volume
HOG Harley-Davidson	$38.06 +0.6%	$39.84	$25.43 ▼ $44.16	$5.12B	1.43	1.66 million shs	1.32 million shs

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Price Performance

Company	1-Day Performance	7-Day Performance	30-Day Performance	90-Day Performance	1-Year Performance
HOG Harley-Davidson	-0.29%	-6.85%	-8.74%	+10.62%	+0.37%

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MarketRank™

Company	Overall Score	Analyst's Opinion	Short Interest Score	Dividend Strength	ESG Score	News and Social Media Sentiment	Company Ownership	Earnings & Valuation
HOG Harley-Davidson	4.0409 of 5 stars	3.3	1.0	2.5	0.0	1.7	1.7	3.1

Analyst Ratings

Company	Consensus Rating Score	Consensus Rating	Consensus Price Target	% Upside from Current Price
HOG Harley-Davidson	2.67	Moderate Buy	$46.67	22.61% Upside

Current Analyst Ratings

Latest HOG Analyst Ratings

Date	Company	Brokerage	Action	Rating	Price Target
4/11/2024	HOG Harley-Davidson	DA Davidson Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Price Target	Buy ➝ Buy	$42.00 ➝ $49.00
4/3/2024	HOG Harley-Davidson	BMO Capital Markets Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Price Target	Outperform ➝ Outperform	$45.00 ➝ $50.00
3/14/2024	HOG Harley-Davidson	Bank of America Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Price Target	Buy ➝ Buy	$50.00 ➝ $55.00
3/5/2024	HOG Harley-Davidson	DA Davidson Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Buy ➝ Buy	$42.00
2/27/2024	HOG Harley-Davidson	Citigroup Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Price Target	Neutral ➝ Neutral	$36.00 ➝ $37.00
2/16/2024	HOG Harley-Davidson	UBS Group Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Price Target	Neutral ➝ Neutral	$29.00 ➝ $39.00

(Data available from 4/19/2021 forward. View 10+ years of historical ratings with our analyst ratings screener.)

Sales & Book Value

Company	Annual Revenue	Price/Sales	Cashflow	Price/Cash	Book Value	Price/Book
HOG Harley-Davidson	$5.84B	0.88	$6.93 per share	5.49	$23.35 per share	1.63

Profitability & Earnings

Company	Net Income	EPS	Trailing P/E Ratio	Forward P/E Ratio	P/E Growth	Net Margins	Return on Equity (ROE)	Return on Assets (ROA)	Next Earnings Date
HOG Harley-Davidson	$706.59M	$4.82	7.90	7.48	2.50	12.11%	22.00%	5.81%	4/25/2024 (Confirmed)

Latest HOG Earnings

Date	Quarter	Company	Consensus Estimate	Reported EPS	Beat/Miss	Gap EPS	Revenue Estimate	Actual Revenue	Details
4/25/2024	N/A	HOG Harley-Davidson	$1.56	N/A	-$1.56	N/A	N/A	N/A
2/8/2024	Q4 2023	HOG Harley-Davidson	$0.04	$0.18	+$0.14	$0.18	$875.29 million	$791.65 million

Dividends

Company	Annual Payout	Dividend Yield	3-Year Dividend Growth	Payout Ratio	Years of Consecutive Growth
HOG Harley-Davidson	$0.69	1.81%	+14.47%	14.32%	4 Years

Latest HOG Dividends

Announcement	Company	Period	Amount	Yield	Ex-Dividend Date	Record Date	Payable Date
2/16/2024	HOG Harley-Davidson	quarterly	$0.1725	1.82%	3/1/2024	3/4/2024	3/20/2024

(Data available from 1/1/2013 forward)

Debt

Company	Debt-to-Equity Ratio	Current Ratio	Quick Ratio
HOG Harley-Davidson	1.53	1.53	1.25

Ownership

Institutional Ownership

Company	Institutional Ownership
HOG Harley-Davidson	85.10%

Insider Ownership

Company	Insider Ownership
HOG Harley-Davidson	0.87%

Miscellaneous

Company	Employees	Shares Outstanding	Free Float	Optionable
HOG Harley-Davidson	6,400	134.53 million	133.36 million	Optionable

HOG Headlines

Source	Headline
	Earnings Barrage, CPE Data Highlight Next Week schaeffersresearch.com - April 19 at 7:59 PM
	Zacks Research Weighs in on Harley-Davidson, Inc.'s Q1 2025 Earnings (NYSE:HOG) marketbeat.com - April 19 at 9:18 AM
	Analysts Estimate Harley-Davidson (HOG) to Report a Decline in Earnings: What to Look Out for zacks.com - April 18 at 11:07 AM
	MISSING: Have You Seen Mya Norman From Temple, Texas? us105fm.com - April 18 at 9:20 AM
	Industry vets appointed to Sturgis Hall of Fame board powersportsbusiness.com - April 18 at 9:20 AM
	Wait, What? Zomato Delivery Agent Rides Harley-Davidson Bike - Watch Viral Video food.ndtv.com - April 18 at 9:20 AM
	Q1 2024 EPS Estimates for Harley-Davidson, Inc. Decreased by Zacks Research (NYSE:HOG) americanbankingnews.com - April 18 at 5:46 AM
	Harley-Davidson (HOG) Scheduled to Post Earnings on Thursday americanbankingnews.com - April 18 at 2:14 AM
	The 'Greatest Show on Earth' Cider Rally returns this May bridgwatermercury.co.uk - April 17 at 9:33 AM
	Kenny Wayne Shepherd added to Harley-Davidson Homecoming lineup, events planned at HQ park bizjournals.com - April 17 at 9:33 AM
	Sturgis Motorcycle Museum & Hall of Fame’s Board Gains New Members cyclenews.com - April 17 at 12:45 AM
	Raymond James Financial Services Advisors Inc. Reduces Holdings in Harley-Davidson, Inc. (NYSE:HOG) marketbeat.com - April 16 at 4:24 AM
	Short Interest in Harley-Davidson, Inc. (NYSE:HOG) Increases By 9.2% marketbeat.com - April 15 at 6:29 PM
	DA Davidson Increases Harley-Davidson (NYSE:HOG) Price Target to $49.00 americanbankingnews.com - April 13 at 5:26 AM
	Harley-Davidson, Inc. (NYSE:HOG) to Post Q4 2025 Earnings of $0.74 Per Share, Zacks Research Forecasts americanbankingnews.com - April 13 at 2:36 AM
	2024 Cajun Country Hog Rally gets underway in Scott kadn.com - April 13 at 1:42 AM
	DA Davidson raises Harley-Davidson stock target, keeps buy rating uk.investing.com - April 12 at 8:42 PM
	Equities Analysts Set Expectations for Harley-Davidson, Inc.'s Q4 2025 Earnings (NYSE:HOG) marketbeat.com - April 12 at 6:56 AM
	Q1 2025 EPS Estimates for Harley-Davidson, Inc. (NYSE:HOG) Cut by Analyst americanbankingnews.com - April 12 at 2:20 AM
	Harley Davidson teases the second edition of Push the Limit sgcarmart.com - April 12 at 1:04 AM
	Analysts Offer Insights on Consumer Cyclical Companies: Planet Fitness (PLNT) and Harley-Davidson (HOG) markets.businessinsider.com - April 11 at 10:03 AM
	Harley-Davidson (NYSE:HOG) PT Raised to $49.00 at DA Davidson marketbeat.com - April 11 at 8:25 AM
	Q1 2025 Earnings Forecast for Harley-Davidson, Inc. (NYSE:HOG) Issued By Zacks Research marketbeat.com - April 11 at 7:57 AM
	Harley-Davidson (NYSE:HOG) versus Zapp Electric Vehicles Group (NASDAQ:ZAPP) Head to Head Analysis americanbankingnews.com - April 11 at 4:06 AM

New MarketBeat Followers Over Time

Media Sentiment Over Time

Company Descriptions

Harley-Davidson

NYSE:HOG

Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, touring, standard, sportbike, adventure, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels. The LiveWire segment sells electric motorcycles, balance bikes for kids, parts and accessories, apparel, and related parts and services. The Harley-Davidson Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and parts and accessories; and retail financing services, such as installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale insurance and voluntary protection products. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.

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