Groupon (NASDAQ:GRPN) (NASDAQ: GRPN) operates a global e-commerce marketplace designed to connect consumers with local merchants through curated deals and discounts. The company’s platform aggregates offers on products, services, travel, and experiences, enabling users to discover savings on everything from dining and wellness services to entertainment and retail goods. Through an online and mobile interface, Groupon leverages data-driven personalization and targeted marketing to drive customer engagement and merchant revenue.
Founded in November 2008 by Andrew Mason as a spin-out from ThePoint, Groupon quickly gained traction with its daily deal model, securing rapid funding rounds and expanding into multiple international markets. The company went public in November 2011, marking one of the largest technology IPOs of that year. Over time, Groupon evolved from a narrow focus on daily bargains to a broader marketplace offering both digital coupons and a full suite of e-commerce services, emphasizing sustained merchant partnerships and long-term customer retention.
Groupon’s product portfolio includes local deals on dining, health and beauty services, and fitness, alongside an extensive catalog of goods spanning electronics, home goods, and fashion. The platform also features travel deals under Groupon Getaways and provides merchants with software tools for customer relationship management, payments processing and marketing analytics. By hosting user reviews and leveraging machine learning, Groupon refines its offer selection to boost conversion rates and enhance the overall shopping experience for consumers.
Headquartered in Chicago, Illinois, Groupon maintains operations across North America, Europe, Latin America and parts of Asia-Pacific, serving millions of active subscribers. The company is led by CEO Kedar Deshpande, who took the helm in 2023, supported by a leadership team that includes co-founder and executive chairman Eric Lefkofsky. Through ongoing technology investments and strategic partnerships, Groupon aims to strengthen its position as a leading destination for value-oriented shoppers and small-to-mid-sized businesses seeking to grow their customer base.
