Cheer (NASDAQ:CHR) is a publicly traded consumer packaged goods company specializing in household cleaning and personal care solutions. The company focuses on the formulation, manufacturing and distribution of laundry and surface care products, developing advanced detergent technologies that promise enhanced cleaning performance with reduced environmental impact.
Key offerings include color-safe and whitening laundry detergents, fabric softeners, multi-surface cleaners and concentrated stain removers. In recent years, Cheer has broadened its portfolio to incorporate home cleaning accessories, hand hygiene products and fragrance‐enhanced fabric refreshers. The company emphasizes research and development to formulate biodegradable ingredients and allergen‐friendly formulations for both standard retail channels and commercial laundry operators.
Cheer’s products are marketed across North America, Europe and the Asia-Pacific region through a network of major mass‐market retailers, wholesale distributors and e-commerce platforms. The company operates manufacturing facilities in Illinois and Tennessee, complemented by third‐party contract manufacturers in Europe. Through strategic partnerships and private‐label agreements, Cheer has also extended its reach into institutional and hospitality markets.
Founded in 2005 and headquartered in Chicago, Ill., Cheer went public in 2017. Leadership is headed by Chief Executive Officer Sarah Patel, who co-founded the company after a decade in consumer‐goods research, and Chief Financial Officer Michael Chang, who brings extensive experience in global supply‐chain management. The board of directors comprises industry veterans in manufacturing, sustainability and international sales.
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