Rocket Fuel Company Profile (NASDAQ:FUEL)

About Rocket Fuel (NASDAQ:FUEL)

Rocket Fuel logoRocket Fuel Inc. is a technology company, which offers a Programmatic Marketing Platform that is designed for helping marketers and their agencies to connect with consumers through digital media. The Company's service offerings are organized around platforms, including Data Management Platform (DMP) and Demand Side Platform (DSP), which are used by customers themselves or integrating with other customer relationship management or marketing platforms, and together in various permutations as its Programmatic Marketing Platform. The integrated platform is designed to deliver and optimize media spend to engage, upsell and retarget consumers across addressable channels, including display, mobile and video, and across addressable devices, such as tablets, set top boxes, television and mobile phones. It offers Programmatic Marketing Platform as a managed service, which it operate on behalf of its customers, and as a self-service platform operated by its customers or their agencies directly.

Industry, Sector and Symbol:
  • Sector: Computer and Technology
  • Industry: Advertising Agencies
  • Sub-Industry: N/A
  • Symbol: NASDAQ:FUEL
  • CUSIP: N/A
  • Web:
  • Market Cap: $140.72 million
  • Outstanding Shares: 46,442,000
Average Prices:
  • 50 Day Moving Avg: $4.18
  • 200 Day Moving Avg: $3.01
  • 52 Week Range: $1.70 - $5.90
  • Trailing P/E Ratio: N/A
  • Foreward P/E Ratio: -5.51
  • P/E Growth: -0.40
Sales & Book Value:
  • Annual Revenue: $446.69 million
  • Price / Sales: 0.32
  • Book Value: $1.47 per share
  • Price / Book: 2.06
  • EBIDTA: ($10,060,000.00)
  • Net Margins: -13.33%
  • Return on Equity: -36.55%
  • Return on Assets: -13.26%
  • Debt-to-Equity Ratio: 0.08%
  • Current Ratio: 1.10%
  • Quick Ratio: 1.10%
  • Average Volume: 1.30 million shs.
  • Beta: 0.55
  • Short Ratio: 7.49

Frequently Asked Questions for Rocket Fuel (NASDAQ:FUEL)

What is Rocket Fuel's stock symbol?

Rocket Fuel trades on the NASDAQ under the ticker symbol "FUEL."

How were Rocket Fuel's earnings last quarter?

Rocket Fuel Inc (NASDAQ:FUEL) issued its earnings results on Tuesday, May, 9th. The company reported ($0.32) EPS for the quarter, topping analysts' consensus estimates of ($0.42) by $0.10. The company had revenue of $95.20 million for the quarter, compared to analysts' expectations of $102.15 million. Rocket Fuel had a negative net margin of 13.33% and a negative return on equity of 36.55%. The firm's revenue was down 9.1% compared to the same quarter last year. During the same quarter last year, the company earned ($0.28) EPS. View Rocket Fuel's Earnings History.

Where is Rocket Fuel's stock going? Where will Rocket Fuel's stock price be in 2017?

5 equities research analysts have issued 12-month price objectives for Rocket Fuel's stock. Their predictions range from $2.20 to $4.75. On average, they anticipate Rocket Fuel's stock price to reach $3.65 in the next twelve months. View Analyst Ratings for Rocket Fuel.

What are analysts saying about Rocket Fuel stock?

Here are some recent quotes from research analysts about Rocket Fuel stock:

  • 1. According to Zacks Investment Research, "Rocket Fuel Inc. is a leading provider of artificial intelligence advertising solutions for digital marketers. They deliver a leading programmatic media-buying platform at Big Data scale that harnesses the power of artificial intelligence to improve marketing ROI in digital media across web, mobile, video, and social channels. Rocket Fuel powers digital advertising and marketing programs globally for customers in North America, Europe, and Japan. Customers trust Rocket Fuel's Advertising That Learns platform to achieve brand and direct-response objectives in diverse industries from luxury cars to groceries to retail. " (5/18/2017)
  • 2. Needham & Company LLC analysts commented, "Rocket Fuel reported better than expected 4Q16. Platform Solutions is gaining traction with its largest customers, which we expect to continue in 2017. While we believe the company should return to growth on a gross revenue basis as Media Services growth adds to the rapidly growing Platform Solutions, a shift toward fixed margin should push FY17 net revenue lower y/y. The lower media margin, increasing mix of lower-margin Platform revenue, and seasonal weakness pushed 1Q17 revenue guidance below expectations. We believe the lower net revenue also pushed Q1 EBITDA guidance below expectations. While continued costcutting efforts should translate into positive EBITDA and free cash flow, we estimate lower profitability y/y due to the lower media margin and increasing mix of lowermargin Platform revenue." (2/22/2017)
  • 3. Credit Suisse Group AG analysts commented, "We maintain our $7 PT and increase our FY16 adj." (8/3/2016)

Who are some of Rocket Fuel's key competitors?

Who owns Rocket Fuel stock?

Rocket Fuel's stock is owned by a number of of retail and institutional investors. Top institutional shareholders include Renaissance Technologies LLC (7.25%), Vanguard Group Inc. (2.50%), Acadian Asset Management LLC (1.77%), Prescott Group Capital Management L.L.C. (1.62%), Firsthand Capital Management Inc. (1.43%) and Bank of America Corp DE (0.68%). View Institutional Ownership Trends for Rocket Fuel.

Who sold Rocket Fuel stock? Who is selling Rocket Fuel stock?

Rocket Fuel's stock was sold by a variety of institutional investors in the last quarter, including Alambic Investment Management L.P., Spark Investment Management LLC, KCG Holdings Inc., Bank of America Corp DE, JPMorgan Chase & Co. and Bank of New York Mellon Corp. View Insider Buying and Selling for Rocket Fuel.

Who bought Rocket Fuel stock? Who is buying Rocket Fuel stock?

Rocket Fuel's stock was acquired by a variety of institutional investors in the last quarter, including Renaissance Technologies LLC, Acadian Asset Management LLC, Moloney Securities Asset Management LLC, TFS Capital LLC, Vanguard Group Inc., Concourse Capital Management LLC, Geode Capital Management LLC and Engineers Gate Manager LP. View Insider Buying and Selling for Rocket Fuel.

How do I buy Rocket Fuel stock?

Shares of Rocket Fuel can be purchased through any online brokerage account. Popular online brokerages include Vanguard Brokerage Services, TD Ameritrade, E*TRADE, Scottrade, Fidelity and Charles Schwab.

How much does a share of Rocket Fuel stock cost?

One share of Rocket Fuel stock can currently be purchased for approximately $3.03.

Analyst Ratings

Consensus Ratings for Rocket Fuel (NASDAQ:FUEL) (?)
Ratings Breakdown: 1 Sell Rating, 4 Hold Ratings
Consensus Rating:Hold (Score: 1.80)
Consensus Price Target: $3.65 (20.46% upside)

Analysts' Ratings History for Rocket Fuel (NASDAQ:FUEL)
DateFirmActionRatingPrice TargetImpact on Share PriceDetails
5/10/2017Credit Suisse Group AGDowngradeOutperform -> Neutral$4.50 -> $4.75HighView Rating Details
2/22/2017Needham & Company LLCReiterated RatingHoldN/AView Rating Details
10/26/2016Citigroup IncReiterated RatingSellN/AView Rating Details
10/26/2016Piper Jaffray CompaniesReiterated RatingHold$2.20N/AView Rating Details
7/18/2016BMO Capital MarketsReiterated RatingHold$4.00N/AView Rating Details
5/11/2016Wells Fargo & CoReiterated RatingHoldN/AView Rating Details
2/8/2016Goldman Sachs Group IncLower Price TargetNeutral$4.00 -> $3.25N/AView Rating Details
11/11/2015Boenning ScattergoodInitiated CoverageNeutralN/AView Rating Details
11/2/2015Evercore ISILower Price TargetHold$7.50 -> $6.00N/AView Rating Details
(Data available from 5/27/2015 forward)


Earnings History for Rocket Fuel (NASDAQ:FUEL)
Earnings by Quarter for Rocket Fuel (NASDAQ:FUEL)
Earnings History by Quarter for Rocket Fuel (NASDAQ:FUEL)
DateQuarterConsensus EstimateActual EPSRevenue EstimateActual RevenueRelease LinkConference CallDetails
5/9/2017Q1 2017($0.42)($0.32)$102.15 million$95.20 millionViewListenView Earnings Details
2/21/2017Q416($0.16)($0.16)$60.21 million$124.80 millionViewListenView Earnings Details
10/25/2016Q316($0.15)($0.08)$64.18 million$109.72 millionViewListenView Earnings Details
8/2/2016Q216($0.23)($0.15)$111.19 million$117.00 millionViewListenView Earnings Details
5/10/2016Q1($0.54)($0.28)$94.19 million$62.20 millionViewListenView Earnings Details
2/24/2016Q4($0.19)($0.04)$119.43 million$125.40 millionViewListenView Earnings Details
11/4/2015Q315($0.25)($0.31)$122.88 million$111.80 millionViewN/AView Earnings Details
8/5/2015Q215($0.69)($0.32)$119.26 million$120.06 millionViewN/AView Earnings Details
5/7/2015Q115($0.90)($0.60)$105.00 million$104.33 millionViewN/AView Earnings Details
2/19/2015Q414($0.47)($0.18)$147.30 million$139.50 millionViewN/AView Earnings Details
11/12/2014Q314($0.48)($0.34)$98.70 million$102.10 millionViewN/AView Earnings Details
8/5/2014Q214($0.22)($0.11)$90.22 million$92.60 millionViewListenView Earnings Details
5/8/2014Q114($0.30)($0.18)$76.21 million$74.40 millionViewN/AView Earnings Details
2/20/2014Q212$0.01$0.06$81.73 million$85.60 millionViewN/AView Earnings Details
11/7/2013($0.16)($0.16)$58.84 million$62.50 millionViewN/AView Earnings Details
(Data available from 1/1/2011 forward)


Earnings Estimates for Rocket Fuel (NASDAQ:FUEL)
Current Year EPS Consensus Estimate: $-0.76 EPS
Next Year EPS Consensus Estimate: $-0.55 EPS


Dividend History for Rocket Fuel (NASDAQ:FUEL)
No dividend announcements for this company have been tracked by

Insider Trades

Insider Trading and Institutional Ownership History for Rocket Fuel (NASDAQ:FUEL)
Insider Ownership Percentage: 34.86%
Institutional Ownership Percentage: 27.71%
Insider Trades by Quarter for Rocket Fuel (NASDAQ:FUEL)
Institutional Ownership by Quarter for Rocket Fuel (NASDAQ:FUEL)
Insider Trades by Quarter for Rocket Fuel (NASDAQ:FUEL)
Transaction DateInsider NameTitleBuy/SellNumber of SharesAverage Share PriceTotal TransactionDetails
11/3/2016Richard A FrankelDirectorSell40,000$1.92$76,800.00View SEC Filing  
11/1/2016Richard A FrankelDirectorSell40,000$1.99$79,600.00View SEC Filing  
10/31/2016Richard A FrankelDirectorSell20,000$1.98$39,600.00View SEC Filing  
4/23/2015Richard A FrankelInsiderSell12,000$8.97$107,640.00View SEC Filing  
4/10/2015Richard A FrankelInsiderSell12,000$8.96$107,520.00View SEC Filing  
3/25/2015Richard A FrankelInsiderSell12,000$9.78$117,360.00View SEC Filing  
3/23/2015Joann CovingtonVPSell3,000$10.01$30,030.00View SEC Filing  
3/11/2015Richard A FrankelInsiderSell12,000$9.52$114,240.00View SEC Filing  
2/27/2015Richard A FrankelInsiderSell12,000$9.82$117,840.00View SEC Filing  
2/24/2015Joann CovingtonVPSell3,000$10.05$30,150.00View SEC Filing  
2/18/2015Richard A FrankelInsiderSell12,000$14.15$169,800.00View SEC Filing  
1/27/2015Richard A FrankelInsiderSell12,000$13.64$163,680.00View SEC Filing  
1/14/2015Richard A FrankelInsiderSell6,000$14.14$84,840.00View SEC Filing  
1/13/2015Joann CovingtonVPSell3,000$14.69$44,070.00View SEC Filing  
1/13/2015Richard A FrankelInsiderSell6,000$14.37$86,220.00View SEC Filing  
12/30/2014Richard A FrankelInsiderSell12,000$16.25$195,000.00View SEC Filing  
12/18/2014Richard A FrankelInsiderSell12,000$16.72$200,640.00View SEC Filing  
12/11/2014Joann CovingtonVPSell3,000$14.34$43,020.00View SEC Filing  
12/5/2014Clark M KokichDirectorBuy12,235$15.14$185,237.90View SEC Filing  
12/2/2014Richard A FrankelInsiderSell12,000$15.98$191,760.00View SEC Filing  
11/26/2014Dominic TriggDirectorSell30,000$17.35$520,500.00View SEC Filing  
11/26/2014George H JohnCEOBuy60,000$17.23$1,033,800.00View SEC Filing  
11/18/2014Richard A FrankelInsiderSell12,000$17.90$214,800.00View SEC Filing  
11/17/2014Joann CovingtonVPSell3,000$18.79$56,370.00View SEC Filing  
11/17/2014Richard A FrankelInsiderSell5,160$18.20$93,912.00View SEC Filing  
6/3/2014John E GardnerDirectorSell49,314$24.40$1,203,261.60View SEC Filing  
5/29/2014John E GardnerDirectorSell144,301$24.85$3,585,879.85View SEC Filing  
2/5/2014Abhinav GuptaVPSell186,855$58.26$10,886,172.30View SEC Filing  
2/5/2014George JohnCEOSell307,877$58.26$17,936,914.02View SEC Filing  
2/5/2014J. Peter BardwickCFOSell17,500$58.26$1,019,550.00View SEC Filing  
2/5/2014Monte ZwebenDirectorSell12,996$58.26$757,146.96View SEC Filing  
2/5/2014Richard FrankelInsiderSell254,323$58.26$14,816,857.98View SEC Filing  
1/30/2014William EricsonDirectorSell1,656,776$61.00$101,063,336.00View SEC Filing  
9/25/2013Monte ZwebenDirectorSell75,000$26.97$2,022,750.00View SEC Filing  
(Data available from 1/1/2013 forward)


Headline Trends for Rocket Fuel (NASDAQ:FUEL)
Latest Headlines for Rocket Fuel (NASDAQ:FUEL)
DateHeadline logoRocket Fuel Inc (FUEL) Receives Consensus Recommendation of "Hold" from Brokerages - May 26 at 1:15 PM logoAre Options Traders Betting on a Big Move in Rocket Fuel (FUEL) Stock? - May 22 at 11:24 AM logoZacks Investment Research Upgrades Rocket Fuel Inc (FUEL) to "Hold" - May 18 at 7:30 AM logoRocket Fuel Expands Brand Capabilities with Native Advertising Powered by Artificial Intelligence - May 17 at 10:39 AM logoWhy Shares of Rocket Fuel Crashed Today - Motley Fool - May 11 at 5:57 PM logoBRIEF-ROCKET FUEL Q1 GAAP LOSS PER SHARE $0.49 - May 10 at 5:29 PM logoEdited Transcript of FUEL earnings conference call or presentation 9-May-17 9:00pm GMT - May 10 at 5:29 PM logoEdited Transcript of FUEL earnings conference call or presentation 9-May-17 9:00pm GMT - May 10 at 5:29 PM logoWhy Shares of Rocket Fuel Crashed Today - May 10 at 4:29 PM logoRocket Fuel Reports Financial Results for First Quarter 2017 - Business Wire (press release) - May 10 at 10:36 AM logoRocket Fuel Launches New Anti-Malvertising Platform Leveraging the Power of AI and Google Cloud Vision API - May 10 at 10:36 AM logoCredit Suisse Group AG Downgrades Rocket Fuel Inc (FUEL) to Neutral - May 10 at 8:00 AM logoRocket Fuel Inc (FUEL) Posts Earnings Results - May 9 at 10:44 PM logoInvestor Network: Rocket Fuel, Inc. to Host Earnings Call - May 9 at 5:12 PM logoRocket Fuel Reports Financial Results for First Quarter 2017 - May 9 at 5:12 PM logoETFs with exposure to Rocket Fuel, Inc. : May 9, 2017 - May 9 at 5:12 PM logoRocket Fuel reports 1Q loss - May 9 at 5:12 PM logoGoogle and Facebook’s Idealistic Futures Are Built on Ads - May 4 at 5:31 PM logoRocket Fuel to Report First Quarter 2017 Results and Host Quarterly Conference Call on May 9 - Yahoo Finance - May 4 at 12:15 PM logoMedia Alert: Rocket Fuel Explains the Value of Digital Ad Solutions at Top NewFronts Events in May 2017 - May 3 at 5:08 PM logoCORRECTING and REPLACING Media Alert: Rocket Fuel Explains the Value of Digital Ad Solutions at Top NewFronts Events in May 2017 - May 3 at 5:08 PM logoGirl STEM Stars & Kiwoba Events’ Kiwoba Allaire | Women of Influence 2017 - May 2 at 7:35 PM logoRocket Fuel to Report First Quarter 2017 Results and Host Quarterly Conference Call on May 9 - May 2 at 7:35 PM logoRocket Fuel (FUEL) Receives Media Sentiment Score of 0.13 - May 2 at 1:30 PM logoRocket Fuel Inc (FUEL) Given Consensus Recommendation of "Hold" by Brokerages - May 1 at 4:24 PM logoRocket Fuel (FUEL) Earning Positive Press Coverage, Study Shows - April 28 at 4:38 PM logoRocket Fuel Inc (FUEL) Rating Lowered to Hold at Zacks Investment Research - April 25 at 11:00 PM logoETFs with exposure to Rocket Fuel, Inc. : April 25, 2017 - April 25 at 4:56 PM logoRocket Fuel (FUEL) Given Media Impact Score of 0.15 - April 24 at 9:52 PM logoSpace May Be Next Frontier for Earth's Crude Oil Giants: Analyst - April 23 at 10:41 PM logoPositive News Coverage Extremely Likely to Affect Rocket Fuel (FUEL) Share Price - April 20 at 10:35 PM logoRocket Fuel (FUEL) Earns Daily Coverage Optimism Rating of 0.54 - April 17 at 12:52 PM logoRocket Fuel (FUEL) Earning Somewhat Favorable Press Coverage, Analysis Finds - April 13 at 7:01 PM logoETFs with exposure to Rocket Fuel, Inc. : April 7, 2017 - April 7 at 5:13 PM logoUsing IAS Data, Rocket Fuel and IAS Conduct Study Finding That in Certain Cases up to 70% In-Stream Video Ad Inventory is Misrepresented as In-Banner - April 7 at 9:56 AM logoRocket Fuel Inc (FUEL) Receives Average Rating of "Hold" from Analysts - April 4 at 2:01 PM logoSpaceX hopes to launch a recycled rocket. Can it cut the turnaround to a couple days? - March 29 at 10:51 PM logoRocket Fuel: Is The Fuel Used Up? - March 28 at 11:44 AM logoRocket Fuel (FUEL) Looks Good: Stock Adds 6% in Session - March 27 at 11:35 AM logoRocket Fuel Higher In 13 Of Last 15 Trading Sessions - March 25 at 10:13 AM logoROCKET FUEL INC. Financials - March 22 at 5:30 PM logoRocket Fuel Expands Partnership with IBM by Embedding Watson Cognitive Capabilities into Its Predictive Marketing ... - Business Wire (press release) - March 22 at 9:41 AM logoRocket Fuel Expands Partnership with IBM by Embedding Watson Cognitive Capabilities into Its Predictive Marketing Platform - March 21 at 5:29 PM logoROCKET FUEL INC. Files SEC form 10-K, Annual Report - March 16 at 6:37 PM
News IconAdblock Plus has announced the 'Acceptable Ads Committee' who will decide which ads it won't block - March 15 at 5:40 PM logoMedia Alert: Rocket Fuel Demonstrates the Value of Predictive Marketing at Top Conferences in March 2017 - Business Wire (press release) - March 12 at 4:58 PM logoMedia Alert: Rocket Fuel Demonstrates the Value of Predictive Marketing at Top Conferences in March 2017 - March 10 at 11:08 AM logo5 Terrific Tech Stocks to Boost Your Portfolio Returns - March 8 at 6:09 PM logoROCKET FUEL INC. Files SEC form 8-K, Regulation FD Disclosure - March 8 at 6:09 PM logoWill Rocket Fuel (FUEL) Continue to Surge Higher? - March 7 at 11:30 AM



Rocket Fuel (FUEL) Chart for Saturday, May, 27, 2017

This page was last updated on 5/27/2017 by Staff