Rocket Fuel Company Profile (NASDAQ:FUEL)

About Rocket Fuel

Rocket Fuel logoRocket Fuel Inc. is a technology company, which offers a Programmatic Marketing Platform that is designed for helping marketers and their agencies to connect with consumers through digital media. The Company's service offerings are organized around platforms, including Data Management Platform (DMP) and Demand Side Platform (DSP), which are used by customers themselves or integrating with other customer relationship management or marketing platforms, and together in various permutations as its Programmatic Marketing Platform. The integrated platform is designed to deliver and optimize media spend to engage, upsell and retarget consumers across addressable channels, including display, mobile and video, and across addressable devices, such as tablets, set top boxes, television and mobile phones. It offers Programmatic Marketing Platform as a managed service, which it operate on behalf of its customers, and as a self-service platform operated by its customers or their agencies directly.

Industry, Sector and Symbol:
  • Sector: Computer and Technology
  • Industry: Advertising Agencies
  • Sub-Industry: N/A
  • Exchange: NASDAQ
  • Symbol: FUEL
  • CUSIP:
Key Metrics:
  • Previous Close: $2.69
  • 50 Day Moving Average: $2.22
  • 200 Day Moving Average: $2.35
  • 52-Week Range: $1.70 - $4.10
  • Trailing P/E Ratio: N/A
  • Foreward P/E Ratio: -5.17
  • P/E Growth: -0.38
  • Market Cap: $122.62M
  • Outstanding Shares: 45,582,000
  • Beta: 0.55
Profitability:
  • Net Margins: -13.33%
  • Return on Equity: -36.55%
  • Return on Assets: -13.26%
Debt:
  • Debt-to-Equity Ratio: 0.08%
  • Current Ratio: 1.10%
  • Quick Ratio: 1.10%
Additional Links:
Companies Related to Rocket Fuel:

Analyst Ratings

Consensus Ratings for Rocket Fuel (NASDAQ:FUEL) (?)
Ratings Breakdown: 1 Sell Rating, 4 Hold Ratings, 1 Buy Rating
Consensus Rating:Hold (Score: 2.00)
Consensus Price Target: $3.93 (45.91% upside)

Analysts' Ratings History for Rocket Fuel (NASDAQ:FUEL)
Show:
DateFirmActionRatingPrice TargetDetails
2/22/2017Needham & Company LLCReiterated RatingHoldView Rating Details
10/26/2016Citigroup Inc.Reiterated RatingSellView Rating Details
10/26/2016Piper Jaffray CompaniesReiterated RatingHold$2.20View Rating Details
8/3/2016Credit Suisse GroupReiterated RatingOutperform$7.00View Rating Details
7/18/2016BMO Capital MarketsReiterated RatingHold$4.00View Rating Details
5/11/2016Wells Fargo & CompanyReiterated RatingHoldView Rating Details
2/8/2016Goldman Sachs Group, Inc. (The)Lower Price TargetNeutral$4.00 -> $3.25View Rating Details
11/11/2015Boenning ScattergoodInitiated CoverageNeutralView Rating Details
11/2/2015Evercore ISILower Price TargetHold$7.50 -> $6.00View Rating Details
5/8/2015Janney Montgomery ScottLower Price TargetFair Value -> Buy$17.50 -> $15.00View Rating Details
4/16/2015StephensInitiated CoverageEqual Weight$9.00View Rating Details
(Data available from 2/24/2015 forward)

Earnings

Earnings History for Rocket Fuel (NASDAQ:FUEL)
DateQuarterConsensus EstimateActual EPSRevenue EstimateActual RevenueRelease LinkConference CallDetails
5/8/2017        
2/21/2017Q416($0.16)($0.09)$60.21 million$124.80 millionViewListenView Earnings Details
10/25/2016Q316($0.15)($0.08)$64.18 million$109.72 millionViewListenView Earnings Details
8/2/2016Q216($0.23)($0.15)$111.19 million$117.00 millionViewListenView Earnings Details
5/10/2016Q1($0.54)($0.28)$94.19 million$62.20 millionViewListenView Earnings Details
2/24/2016Q4($0.19)($0.04)$119.43 million$125.40 millionViewListenView Earnings Details
11/4/2015Q315($0.25)($0.16)$122.88 million$111.80 millionViewN/AView Earnings Details
8/5/2015Q215($0.42)($0.17)$119.26 million$120.06 millionViewN/AView Earnings Details
5/7/2015Q115($0.69)($0.60)$105.00 million$104.33 millionViewN/AView Earnings Details
2/19/2015Q414($0.21)($0.18)$147.30 million$139.50 millionViewN/AView Earnings Details
11/12/2014Q314($0.30)($0.18)$98.70 million$102.10 millionViewN/AView Earnings Details
8/5/2014Q214($0.22)($0.11)$90.22 million$92.60 millionViewListenView Earnings Details
5/8/2014Q114($0.30)($0.18)$76.21 million$74.40 millionViewN/AView Earnings Details
2/20/2014Q212$0.01$0.06$81.73 million$85.60 millionViewN/AView Earnings Details
11/7/2013($0.16)($0.16)$58.84 million$62.50 millionViewN/AView Earnings Details
(Data available from 1/1/2011 forward)

Estimates

Earnings Estimates for Rocket Fuel (NASDAQ:FUEL)
Current Year EPS Consensus Estimate: $-0.63 EPS
Next Year EPS Consensus Estimate: $-0.52 EPS

Dividends

Dividend History for Rocket Fuel (NASDAQ:FUEL)
No dividend announcements for this company have been tracked by MarketBeat.com

Insider Trades

Insider Trading History for Rocket Fuel (NASDAQ:FUEL)
Insider Ownership Percentage: 34.86%
Institutional Ownership Percentage: 27.71%
Transaction DateInsider NameTitleBuy/SellNumber of SharesAverage Share PriceTotal TransactionDetails
11/3/2016Richard A FrankelDirectorSell40,000$1.92$76,800.00View SEC Filing  
11/1/2016Richard A FrankelDirectorSell40,000$1.99$79,600.00View SEC Filing  
10/31/2016Richard A FrankelDirectorSell20,000$1.98$39,600.00View SEC Filing  
4/23/2015Richard A FrankelInsiderSell12,000$8.97$107,640.00View SEC Filing  
4/10/2015Richard A FrankelInsiderSell12,000$8.96$107,520.00View SEC Filing  
3/25/2015Richard A FrankelInsiderSell12,000$9.78$117,360.00View SEC Filing  
3/23/2015Joann CovingtonVPSell3,000$10.01$30,030.00View SEC Filing  
3/11/2015Richard A FrankelInsiderSell12,000$9.52$114,240.00View SEC Filing  
2/27/2015Richard A FrankelInsiderSell12,000$9.82$117,840.00View SEC Filing  
2/24/2015Joann CovingtonVPSell3,000$10.05$30,150.00View SEC Filing  
2/18/2015Richard A FrankelInsiderSell12,000$14.15$169,800.00View SEC Filing  
1/27/2015Richard A FrankelInsiderSell12,000$13.64$163,680.00View SEC Filing  
1/14/2015Richard A FrankelInsiderSell6,000$14.14$84,840.00View SEC Filing  
1/13/2015Joann CovingtonVPSell3,000$14.69$44,070.00View SEC Filing  
1/13/2015Richard A FrankelInsiderSell6,000$14.37$86,220.00View SEC Filing  
12/30/2014Richard A FrankelInsiderSell12,000$16.25$195,000.00View SEC Filing  
12/18/2014Richard A FrankelInsiderSell12,000$16.72$200,640.00View SEC Filing  
12/11/2014Joann CovingtonVPSell3,000$14.34$43,020.00View SEC Filing  
12/5/2014Clark M KokichDirectorBuy12,235$15.14$185,237.90View SEC Filing  
12/2/2014Richard A FrankelInsiderSell12,000$15.98$191,760.00View SEC Filing  
11/26/2014Dominic TriggDirectorSell30,000$17.35$520,500.00View SEC Filing  
11/26/2014George H JohnCEOBuy60,000$17.23$1,033,800.00View SEC Filing  
11/18/2014Richard A FrankelInsiderSell12,000$17.90$214,800.00View SEC Filing  
11/17/2014Joann CovingtonVPSell3,000$18.79$56,370.00View SEC Filing  
11/17/2014Richard A FrankelInsiderSell5,160$18.20$93,912.00View SEC Filing  
6/3/2014John E GardnerDirectorSell49,314$24.40$1,203,261.60View SEC Filing  
5/29/2014John E GardnerDirectorSell144,301$24.85$3,585,879.85View SEC Filing  
2/5/2014Abhinav GuptaVPSell186,855$58.26$10,886,172.30View SEC Filing  
2/5/2014George JohnCEOSell307,877$58.26$17,936,914.02View SEC Filing  
2/5/2014J. Peter BardwickCFOSell17,500$58.26$1,019,550.00View SEC Filing  
2/5/2014Monte ZwebenDirectorSell12,996$58.26$757,146.96View SEC Filing  
2/5/2014Richard FrankelInsiderSell254,323$58.26$14,816,857.98View SEC Filing  
1/30/2014William EricsonDirectorSell1,656,776$61.00$101,063,336.00View SEC Filing  
9/25/2013Monte ZwebenDirectorSell75,000$26.97$2,022,750.00View SEC Filing  
(Data available from 1/1/2013 forward)

Headlines

Latest Headlines for Rocket Fuel (NASDAQ:FUEL)
DateHeadline
sbwire.com logoGlobal Data Management Platforms Market : North America to Reach US $1.72 Bn by 2024 (NASDAQ:FUEL)
www.sbwire.com - February 23 at 5:19 PM
finance.yahoo.com logoRocket Fuel to Present at Upcoming Investor Conference (NASDAQ:FUEL)
finance.yahoo.com - February 23 at 5:19 PM
finance.yahoo.com logoRocket Fuel to Present at Upcoming Investor Conference (NASDAQ:FUEL)
finance.yahoo.com - February 23 at 5:19 PM
streetinsider.com logoAfter-Hours Stock Movers 02/21: (WMGI) (RRGB) (DEPO) Higher; (SREV) (FUEL) (TXRH) Lower (more...) (NASDAQ:FUEL)
www.streetinsider.com - February 22 at 5:34 PM
4-traders.com logoRocket Fuel : reports 4Q loss (NASDAQ:FUEL)
www.4-traders.com - February 22 at 5:34 PM
News IconBRIEF-Rocket Fuel Q4 GAAP loss per share $0.38 (NASDAQ:FUEL)
www.businessinsider.com - February 22 at 5:34 PM
marketexclusive.com logoRocket Fuel Inc. (NASDAQ:FUEL) Files An 8-K Entry into a Material Definitive Agreement (NASDAQ:FUEL)
marketexclusive.com - February 22 at 5:34 PM
seekingalpha.com logoRocket Fuel (FUEL) Q4 2016 Results - Earnings Call Transcript (NASDAQ:FUEL)
seekingalpha.com - February 22 at 5:34 PM
biz.yahoo.com logoQ4 2016 Rocket Fuel Inc Earnings Release - After Market Close (NASDAQ:FUEL)
us.rd.yahoo.com - February 22 at 5:34 PM
us.rd.yahoo.com logoRocket Fuel Reports Financial Results for the Fourth Quarter and Full Year 2016 (NASDAQ:FUEL)
us.rd.yahoo.com - February 22 at 5:34 PM
us.rd.yahoo.com logoRocket Fuel’s Predictive Marketing Platform Gains Momentum; Platform Business Grew 165 Percent In 2016 and Continues To Climb (NASDAQ:FUEL)
us.rd.yahoo.com - February 22 at 5:34 PM
us.rd.yahoo.com logo4:19 pm Rocket Fuel reports Q4 (Dec) results, beats on revs; guides Q1 (NASDAQ:FUEL)
us.rd.yahoo.com - February 22 at 5:34 PM
biz.yahoo.com logoROCKET FUEL INC. Files SEC form 8-K, Entry into a Material Definitive Agreement, Results of Operations and Financial (NASDAQ:FUEL)
us.rd.yahoo.com - February 22 at 5:34 PM
News IconAnalysts Peer Into Their Crystal Balls For Rocket Fuel Inc. (NASDAQ:FUEL): Where Is It headed? - Winfield Review (NASDAQ:FUEL)
winfieldreview.com - February 22 at 11:14 AM
News IconEarnings Take Center Stage; Analysts Weighing in on Rocket Fuel Inc. (NASDAQ:FUEL) - Aiken Advocate (NASDAQ:FUEL)
aikenadvocate.com - February 22 at 11:14 AM
News IconRocket Fuel Inc. (NASDAQ:FUEL) Earnings At A Glance: Consensus Projections in Spotlight - Winfield Review (NASDAQ:FUEL)
winfieldreview.com - February 22 at 11:14 AM
News IconRocket Fuel Inc. (FUEL) price reactions to earnings announcements ... - Post Analyst (NASDAQ:FUEL)
postanalyst.com - February 22 at 11:14 AM
businesswire.com logoRocket Fuel Reports Financial Results for the Fourth Quarter and ... - Business Wire (press release) (NASDAQ:FUEL)
www.businesswire.com - February 22 at 11:14 AM
sg.finance.yahoo.com logoRocket Fuel reports 4Q loss (NASDAQ:FUEL)
sg.finance.yahoo.com - February 22 at 11:14 AM
blogs.barrons.com logoRocket Fuel drops 10% on Lower Q1 View (NASDAQ:FUEL)
blogs.barrons.com - February 22 at 11:14 AM
finance.yahoo.com logoEdited Transcript of FUEL earnings conference call or presentation 21-Feb-17 10:00pm GMT (NASDAQ:FUEL)
finance.yahoo.com - February 22 at 11:14 AM
4-traders.com logoRocket Fuel : Grants Equity Awards For January Under Its 2016 Inducement Equity Incentive Plan (NASDAQ:FUEL)
www.4-traders.com - February 18 at 4:56 PM
finance.yahoo.com logoRocket Fuel Grants Equity Awards For January Under Its 2016 Inducement Equity Incentive Plan (NASDAQ:FUEL)
finance.yahoo.com - February 18 at 12:31 PM
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tastychomps.com - February 17 at 8:56 AM
News IconIs Advanced Micro Devices Inc. (AMD) Stock Setting Up For A Massive Short Squeeze (NASDAQ:FUEL)
amigobulls.com - February 17 at 8:56 AM
investopedia.com logoPalantir Technologies Inc. (NASDAQ:FUEL)
www.investopedia.com - February 14 at 6:23 PM
4-traders.com logoROCKET FUEL INC. : Change in Directors or Principal Officers, Financial Statements and Exhibits (form 8-K) (NASDAQ:FUEL)
www.4-traders.com - February 13 at 11:12 PM
biz.yahoo.com logoROCKET FUEL INC. Files SEC form 8-K, Change in Directors or Principal Officers, Financial Statements and Exhibits (NASDAQ:FUEL)
biz.yahoo.com - February 13 at 6:10 PM
News IconNorth Korea's 'game changing' new missile is more stable, more efficient -and harder to detect (NASDAQ:FUEL)
www.telegraph.co.uk - February 13 at 11:13 AM
streetinsider.com logoForm 4 Rocket Fuel Inc. For: Feb 07 Filed by: Wootton Emmett Randolph III - StreetInsider.com (NASDAQ:FUEL)
www.streetinsider.com - February 11 at 3:59 AM
latimes.com logoFrom its Falcon Heavy to reusing its rocket boosters, SpaceX faces 4 crucial missions in 2017 (NASDAQ:FUEL)
www.latimes.com - February 9 at 10:59 PM
News IconTelecom firm ready for hiring spree in new River North HQ (NASDAQ:FUEL)
www.chicagobusiness.com - February 9 at 5:59 PM
News Icon97 top US companies sue Donald Trump over travel ban (see complete LIST) (NASDAQ:FUEL)
www.naij.com - February 7 at 8:45 PM
News IconTech companies weigh in as appeals court is flooded with briefs opposing Trump’s immigrant exclusion orders- UPDATED (NASDAQ:FUEL)
pulse.ncpolicywatch.org - February 7 at 3:43 PM
News IconSpotify, Google, Apple take legal action against Trump’s travel ban (NASDAQ:FUEL)
www.tonedeaf.com.au - February 7 at 3:43 PM
News IconTravel Ban – Apple, Facebook, Google and 94 other top US companies sue Donald Trump – See List (NASDAQ:FUEL)
madailygist.com - February 7 at 3:43 PM
News IconGlobal Data Management Platforms Market to Reach US$ 3.7 Billion by 2024 - Persistence Market Research (NASDAQ:FUEL)
www.broadwayworld.com - February 7 at 3:43 PM
News IconWhat the amicus brief from Apple, Google, and 95 other tech firms really does to Trump's travel ban (NASDAQ:FUEL)
mic.com - February 7 at 3:24 AM
News Icon97 companies, including Apple, Facebook, Google, file brief against Trump immigration ban (NASDAQ:FUEL)
www.al.com - February 7 at 3:24 AM
News IconHere are the 96 companies that are helping fight Trump's travel ban in court (NASDAQ:FUEL)
www.dailydot.com - February 6 at 5:21 PM
News IconCoded Couture uses smartphone data to create bespoke dresses tailored to your lifestyle (NASDAQ:FUEL)
news.fastcompany.com - February 6 at 5:21 PM
News IconHere's the list of anti-Trump companies fighting the travel ban (NASDAQ:FUEL)
redstatewatcher.com - February 6 at 5:21 PM
fortune.com logoThese 97 Companies Filed a Brief Against President Trump’s Travel Ban (NASDAQ:FUEL)
fortune.com - February 6 at 5:21 PM
News IconGENERIC VIAGRA WITHOUT A DOCTOR PRESCRIPTION EBAY - viagra purchase (NASDAQ:FUEL)
newsnet.scot - February 6 at 11:15 AM
News Icon97 companies file brief against Trump’s immigration ban (NASDAQ:FUEL)
www.networkworld.com - February 6 at 11:15 AM
News IconFacebook just launched a fake news filter in France (NASDAQ:FUEL)
news.fastcompany.com - February 6 at 11:15 AM
sbwire.com logoData Management Platforms Market Trends and Segments, 2016-2026 (NASDAQ:FUEL)
www.sbwire.com - February 3 at 5:45 PM
News IconOn the Hunt For the Next Wonder Stock: Penny Stock Rocket Fuel ... - Nelson Research (NASDAQ:FUEL)
nelsonobserver.com - February 1 at 10:59 PM
News IconNewsworthy Wonder Stock: Penny Stock Investors Looking at Rocket Fuel Inc. (NASDAQ:FUEL) - Nelson Research (NASDAQ:FUEL)
nelsonobserver.com - February 1 at 10:59 PM
News IconAre Analysts Predicting a Near-Term Upswing For Rocket Fuel Inc ... - Wall Street Beacon (NASDAQ:FUEL)
wsbeacon.com - February 1 at 5:57 PM

Social

What is Rocket Fuel's stock symbol?

Rocket Fuel trades on the NASDAQ under the ticker symbol "FUEL."

Where is Rocket Fuel's stock going? Where will Rocket Fuel's stock price be in 2017?

6 equities research analysts have issued twelve-month price objectives for Rocket Fuel's shares. Their predictions range from $2.20 to $7.00. On average, they anticipate Rocket Fuel's share price to reach $3.93 in the next year.

When will Rocket Fuel announce their earnings?

Rocket Fuel is scheduled to release their next quarterly earnings announcement on Monday, May, 8th 2017.

What are analysts saying about Rocket Fuel stock?

Here are some recent quotes from research analysts about Rocket Fuel stock:

  • Needham & Company LLC analysts commented, "Rocket Fuel reported better than expected 4Q16. Platform Solutions is gaining traction with its largest customers, which we expect to continue in 2017. While we believe the company should return to growth on a gross revenue basis as Media Services growth adds to the rapidly growing Platform Solutions, a shift toward fixed margin should push FY17 net revenue lower y/y. The lower media margin, increasing mix of lower-margin Platform revenue, and seasonal weakness pushed 1Q17 revenue guidance below expectations. We believe the lower net revenue also pushed Q1 EBITDA guidance below expectations. While continued costcutting efforts should translate into positive EBITDA and free cash flow, we estimate lower profitability y/y due to the lower media margin and increasing mix of lowermargin Platform revenue." (2/22/2017)
  • According to Zacks Investment Research, "Rocket Fuel Inc. is a leading provider of artificial intelligence advertising solutions for digital marketers. They deliver a leading programmatic media-buying platform at Big Data scale that harnesses the power of artificial intelligence to improve marketing ROI in digital media across web, mobile, video, and social channels. Rocket Fuel powers digital advertising and marketing programs globally for customers in North America, Europe, and Japan. Customers trust Rocket Fuel's Advertising That Learns platform to achieve brand and direct-response objectives in diverse industries from luxury cars to groceries to retail. " (11/9/2016)

  • Credit Suisse Group analysts commented, "We maintain our $7 PT and increase our FY16 adj." (8/3/2016)

Who owns Rocket Fuel stock?

Rocket Fuel's stock is owned by many different of institutional and retail investors. Top institutional shareholders include Renaissance Technologies LLC (6.53%), Prudential PLC (5.61%), Menta Capital LLC (0.49%), Federated Investors Inc. PA (0.25%), Moloney Securities Asset Management LLC (0.20%) and A.R.T. Advisors LLC (0.17%). Company insiders that own Rocket Fuel stock include Joann Covington and Richard A Frankel.

Who sold Rocket Fuel stock? Who is selling Rocket Fuel stock?

Rocket Fuel's stock was sold by a variety of institutional investors in the last quarter, including Prudential PLC.

Who bought Rocket Fuel stock? Who is buying Rocket Fuel stock?

Rocket Fuel's stock was purchased by a variety of institutional investors in the last quarter, including Renaissance Technologies LLC, Menta Capital LLC, Moloney Securities Asset Management LLC, A.R.T. Advisors LLC and Federated Investors Inc. PA.

How do I buy Rocket Fuel stock?

Shares of Rocket Fuel can be purchased through any online brokerage account. Popular online brokerages include Vanguard Brokerage Services, TD Ameritrade, E*TRADE, Scottrade, Fidelity and Charles Schwab.

How much does a share of Rocket Fuel stock cost?

One share of Rocket Fuel stock can currently be purchased for approximately $2.69.

Rocket Fuel (NASDAQ:FUEL) Chart for Friday, February, 24, 2017


Institutional Ownership Chart

Institutional Ownership by Quarter for Rocket Fuel (NASDAQ:FUEL)

Earnings History Chart

Earnings by Quarter for Rocket Fuel (NASDAQ:FUEL)

Dividend History Chart

Dividend Payments by Quarter for Rocket Fuel (NASDAQ:FUEL)

Last Updated on 2/24/2017 by MarketBeat.com Staff