First Watch Restaurant Group, Inc. (NASDAQ: FWRG) is a daytime‐focused restaurant operator that specializes in breakfast, brunch and lunch dining. The company’s brand, First Watch, emphasizes fresh, scratch‐made menu items and a vibrant, casual atmosphere. Its offerings include signature dishes such as avocado toast, farm‐fresh omelets, frittatas, pancakes, salads and sandwiches, along with seasonal and health‐focused options. First Watch locations are designed to serve customers throughout the day, with no dinner service, positioning the brand as a leader in the morning and midday restaurant segment.
Founded in 1983, First Watch opened its first café in Pacific Grove, California, before relocating its headquarters to Bradenton, Florida. Since its inception, the company has expanded across the United States through a mix of company‐operated and franchised restaurants. As of the most recent information available, First Watch operates more than 500 restaurants in over 30 states, bolstered by a strategic growth plan that leverages both corporate development and franchise partnerships.
In March 2021, First Watch Restaurant Group completed its initial public offering on the NASDAQ stock exchange under the ticker symbol FWRG. The company’s leadership team is headed by Chief Executive Officer Chris Tomasso, who joined First Watch in 2013 and was appointed CEO in late 2021 after serving in various senior finance roles. The executive team focuses on maintaining First Watch’s commitment to culinary innovation, high‐quality ingredients and a differentiated day‐part dining experience.
First Watch continues to invest in technology and guest services, offering in‐restaurant dining, online ordering for pickup, and catering solutions. With a reputation for fresh, health‐oriented fare and a growing footprint in suburban and urban markets, the company aims to capitalize on changing consumer preferences toward daytime dining and off‐premise solutions.
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