HomesToLife (NASDAQ: HTLM) is a technology-driven provider of home improvement and remodeling services, offering a comprehensive platform that connects homeowners with vetted contractors and design professionals. The company’s suite of digital tools streamlines project planning, cost estimation, and timeline management, allowing clients to manage renovation projects from initial concept through completion. HomesToLife’s proprietary software integrates 3D design visualization, budgeting modules and real-time progress tracking to ensure transparency and efficiency throughout the home makeover process.
At the core of HomesToLife’s offerings is its online marketplace, which matches customers to a network of licensed contractors specializing in kitchens, bathrooms, exteriors and whole-home renovations. In addition, the company provides in-house design consultation services and partners with third-party financing firms to offer tailored loan and payment solutions. Customers can access a library of design templates, material samples and project portfolios directly through the HomesToLife website or mobile app, empowering them to make informed decisions on style and budget before committing to work orders.
Founded in 2012 and headquartered in San Francisco, HomesToLife has expanded its operations to cover 35 metropolitan areas across the United States and parts of Canada. The company has executed several strategic acquisitions, including the 2019 purchase of RenovateNow, a regional contractor network, and the 2021 integration of BlueprintVR, a virtual reality design studio. These moves have bolstered HomesToLife’s service footprint and enhanced its technology stack, allowing for more immersive client experiences and faster project onboarding.
HomesToLife is led by Chief Executive Officer Ariana Chen, a veteran in the proptech sector who previously served as vice president of digital services at a leading homebuilder. Chief Financial Officer Robert Patel oversees corporate finance and capital strategy, drawing on experience from global investment banking. Under their leadership, HomesToLife continues to refine its platform, pursue partnerships with building material suppliers and explore entry into European and Asia-Pacific markets, all while maintaining a commitment to quality, sustainability and customer satisfaction.
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