Jowell Global Ltd. (NASDAQ: JWEL) is a China-based manufacturer and distributor of electronic cigarette products, including vaping devices, refillable pods and a range of nicotine and non-nicotine e-liquids. The company’s product portfolio spans from starter kits and detachable pod systems to high-capacity batteries and smart charging cases. Through its integrated design and manufacturing capabilities, Jowell Global offers original design manufacturing (ODM) and original equipment manufacturing (OEM) services to global vaping and tobacco alternative brands.
Since its founding in Shenzhen in the early 2000s, Jowell Global has focused on research and development to advance its technology platforms. The company operates multiple production facilities and R&D centers in China, where it employs a team of engineers dedicated to device safety, flavor consistency and battery performance. Jowell’s in-house capabilities cover injection molding, PCB assembly, ultrasonic welding and packaging, enabling it to manage quality control across the entire supply chain.
Jowell Global’s products are distributed across Asia, Europe and North America, serving both retail channels and business-to-business customers. The company has established partnerships with distributors, wholesalers and national retail chains to expand its global footprint. By leveraging its overseas sales network, Jowell Global continues to adapt its offerings to meet regional regulatory requirements and consumer preferences, such as flavor regulations in Europe and state-by-state policies in the United States.
Leadership at Jowell Global includes Chief Executive Officer Dong Li and Chief Financial Officer Glenn Billman, who together oversee strategic growth initiatives and regulatory compliance. The board of directors features industry veterans with experience in consumer electronics, global marketing and compliance affairs. Under this leadership, the company has pursued product innovation and geographic expansion, positioning itself as a competitive player in the rapidly evolving alternative nicotine market.
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