STER vs. ZIP, GB, KELYA, BBSI, YEXT, RAMP, FA, HSII, CCRN, and TIXT
Should you be buying Sterling Check stock or one of its competitors? The main competitors of Sterling Check include ZipRecruiter (ZIP), Global Blue Group (GB), Kelly Services (KELYA), Barrett Business Services (BBSI), Yext (YEXT), LiveRamp (RAMP), First Advantage (FA), Heidrick & Struggles International (HSII), Cross Country Healthcare (CCRN), and TELUS International (Cda) (TIXT). These companies are all part of the "business services" sector.
Sterling Check (NASDAQ:STER) and ZipRecruiter (NASDAQ:ZIP) are both small-cap business services companies, but which is the better stock? We will compare the two companies based on the strength of their community ranking, dividends, institutional ownership, earnings, media sentiment, profitability, analyst recommendations, risk and valuation.
ZipRecruiter has lower revenue, but higher earnings than Sterling Check.
ZipRecruiter has a net margin of 7.60% compared to Sterling Check's net margin of -0.02%. Sterling Check's return on equity of 9.47% beat ZipRecruiter's return on equity.
Sterling Check presently has a consensus price target of $15.30, indicating a potential downside of 4.85%. ZipRecruiter has a consensus price target of $14.33, indicating a potential upside of 24.75%. Given ZipRecruiter's stronger consensus rating and higher probable upside, analysts clearly believe ZipRecruiter is more favorable than Sterling Check.
84.3% of Sterling Check shares are held by institutional investors. Comparatively, 70.6% of ZipRecruiter shares are held by institutional investors. 8.2% of Sterling Check shares are held by insiders. Comparatively, 24.6% of ZipRecruiter shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.
Sterling Check has a beta of 0.47, indicating that its share price is 53% less volatile than the S&P 500. Comparatively, ZipRecruiter has a beta of 1.26, indicating that its share price is 26% more volatile than the S&P 500.
ZipRecruiter received 76 more outperform votes than Sterling Check when rated by MarketBeat users. Likewise, 58.93% of users gave ZipRecruiter an outperform vote while only 43.40% of users gave Sterling Check an outperform vote.
In the previous week, Sterling Check and Sterling Check both had 15 articles in the media. Sterling Check's average media sentiment score of 0.19 beat ZipRecruiter's score of 0.00 indicating that Sterling Check is being referred to more favorably in the media.
Summary
ZipRecruiter beats Sterling Check on 11 of the 16 factors compared between the two stocks.
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This chart shows the number of new MarketBeat users adding STER and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Skip ChartThis chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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