TruGolf (TRUG) Stock Price, News & Analysis

Company Overview

TruGolf, Inc. (NASDAQ: TRUG) is a leading developer and manufacturer of high-fidelity golf simulation systems, combining advanced hardware and immersive software to bring realistic golf experiences to homes, commercial venues and professional training facilities. Headquartered in Texas, TruGolf’s integrated platforms deliver precise ball-tracking, swing analysis and lifelike 3D course renderings. Its flagship products leverage proprietary sensor arrays and impact screen technology to capture key data points such as ball speed, launch angle and spin rate, providing users with a true-to-life simulation whether playing at home or in a club environment.

The company’s product suite centers on the Vista series of golf simulators, which offer varying levels of performance and customization to meet the needs of individual golfers, instructors and large-scale entertainment operators. TruGolf also licenses its award-winning E6 Connect software, featuring a library of recreated courses from around the world, multiplayer capabilities and ongoing content updates. Subscription-based services support software upgrades, course additions and customer support, while hardware accessories such as club and swing sensors, impact screens and enclosure systems can be tailored for residential or commercial installations.

Founded in the mid-2000s, TruGolf has steadily expanded its footprint through strategic partnerships, dealer networks and international distributors. The company’s solutions can be found in private residences, golf academies, retail showrooms and entertainment venues across North America, Europe, Asia-Pacific and the Middle East. TruGolf maintains collaborative relationships with golf associations, course architects and professional instructors to ensure authentic course design, accurate playing conditions and continuous software enhancements that mirror the evolving game of golf.

Under the leadership of Chief Executive Officer Robert McCord, TruGolf brings together expertise in software development, hardware engineering and golf operations. The management team emphasizes innovation in simulation technology, user experience and aftermarket support, positioning TruGolf as a preferred choice for golfers, teaching professionals and venue operators seeking turnkey systems that combine durability, realism and comprehensive analytics. With a clear focus on product evolution and global distribution, the company aims to advance the indoor golf market and enhance player engagement at every skill level.

Key Stats

• Today's Range: $5.71 to $6.17
• 50-Day Range: $5.11 to $12.75
• 52-Week Range: $5.00 to $73.50
• Volume: 34,427 shs
• Average Volume: 63,868 shs
• Market Capitalization: $4.73 million
• P/E Ratio: N/A
• Dividend Yield: N/A
• Price Target: $100.00
• Consensus Rating: Buy

TruGolf Stock Analysis - MarketRank™

TruGolf scored higher than 60% of companies evaluated by MarketBeat. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 3.5 / 5
• Analyst Rating: Buy

Consensus Rating

TruGolf has received a consensus rating of Buy. The company's average rating score is 3.00, and is based on 1 buy rating, no hold ratings, and no sell ratings.

Amount of Analyst Coverage

TruGolf has received no research coverage in the past 90 days.

Earnings and Valuation

• Score: 0.6 / 5
• Proj. Earnings Growth: Growing

Earnings Growth

Earnings for TruGolf are expected to grow in the coming year, from ($0.25) to ($0.10) per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of TruGolf is -0.17, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Earnings Ratio vs. Sector

The P/E ratio of TruGolf is -0.17, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Short Interest

• Score: 3.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

1.60% of the float of TruGolf has been sold short.

Short Interest Ratio / Days to Cover

TruGolf has a short interest ratio ("days to cover") of 3.4, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in TruGolf has recently increased by 2,662.15%, indicating that investor sentiment is decreasing significantly.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

TruGolf does not currently pay a dividend.

Dividend Growth

TruGolf does not have a long track record of dividend growth.

Sustainability and ESG

• Score: N/A
• Environmental Score: N/A

Percentage of Shares Shorted

1.60% of the float of TruGolf has been sold short.

Short Interest Ratio / Days to Cover

TruGolf has a short interest ratio ("days to cover") of 3.4, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in TruGolf has recently increased by 2,662.15%, indicating that investor sentiment is decreasing significantly.

News and Social Media

• Score: 2.4 / 5
• News Sentiment: 0.26

News Sentiment

TruGolf has a news sentiment score of 0.26. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.64 average news sentiment score of Computer and Technology companies.

News Coverage This Week

MarketBeat has tracked 2 news articles for TruGolf this week, compared to 1 article on an average week.

Search Interest

1 people have searched for TRUG on MarketBeat in the last 30 days.

Company Ownership

• Score: 2.5 / 5
• Insider Trading: Selling Shares

Insider Buying vs. Insider Selling

In the past three months, TruGolf insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $12,575.00 in company stock.

Percentage Held by Insiders

36.90% of the stock of TruGolf is held by insiders. A high percentage of insider ownership can be a sign of company health.

Percentage Held by Institutions

Only 3.24% of the stock of TruGolf is held by institutions.

TRUG Stock Analysis - Frequently Asked Questions

How have TRUG shares performed this year?

TruGolf's stock was trading at $33.57 at the beginning of 2025. Since then, TRUG stock has decreased by 83.0% and is now trading at $5.70.

How were TruGolf's earnings last quarter?

TruGolf Holdings, Inc. (NASDAQ:TRUG) released its quarterly earnings data on Thursday, May, 15th. The company reported ($4.50) earnings per share for the quarter, missing the consensus estimate of ($2.50) by $2.00. The firm earned $5.39 million during the quarter, compared to analyst estimates of $5.24 million.

When did TruGolf's stock split?

TruGolf's stock reverse split before market open on Monday, June 23rd 2025.A 1-50 reverse split was announced. The number of shares owned by shareholders was adjusted after the closing bell on Sunday, June 22nd 2025. An investor that had 100 shares of stock prior to the reverse split would have 2 shares after the split.

Is TruGolf buying back stock?

TruGolf's Board of Directors initiated a share repurchase program on Thursday, May 29th 2025, which permits the company to buy back $2,000,000 in outstanding shares, according to EventVestor. This means that the company could purchase up to 26.7% of its stock through open market purchases. Stock buyback programs are generally an indication that the company's management believes its shares are undervalued.

How do I buy shares of TruGolf?

Shares of TRUG stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

What other stocks do shareholders of TruGolf own?

Based on aggregate information from My MarketBeat watchlists, some other companies that TruGolf investors own include Arch Capital Group (ACGL), Adobe (ADBE), Analog Devices (ADI), Alnylam Pharmaceuticals (ALNY), Amgen (AMGN), AstraZeneca (AZN) and Baidu (BIDU).

Company Calendar

• Last Earnings: 5/15/2025
• Today: 7/18/2025
• Next Earnings (Estimated): 8/19/2025
• Fiscal Year End: 12/31/2025

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Computer and Technology
• Industry: COMP - INTEGT SYS
• Sub-Industry: Recreation
• Current Symbol: NASDAQ:TRUG
• Previous Symbol: NASDAQ:TRUG
• CIK: 1857086
• Web: trugolf.com
• Phone: 917-289-2776
• Fax: N/A
• Employees: 93
• Year Founded: N/A

Price Target and Rating

• Average Price Target for TruGolf: $100.00
• High Price Target: $100.00
• Low Price Target: $100.00
• Potential Upside/Downside: +1,654.4%
• Consensus Rating: Buy
• Rating Score (0-4): 3.00
• Research Coverage: 1 Analysts

Profitability

• EPS (Trailing Twelve Months): ($34.50)
• Trailing P/E Ratio: N/A
• Forward P/E Ratio: N/A
• P/E Growth: N/A
• Net Income: -$8.80 million
• Net Margins: -45.71%
• Pretax Margin: -45.71%
• Return on Equity: N/A
• Return on Assets: -58.94%

Debt

• Debt-to-Equity Ratio: N/A
• Current Ratio: 1.00
• Quick Ratio: 0.79

Sales & Book Value

• Annual Sales: $21.86 million
• Price / Sales: 0.22
• Cash Flow: N/A
• Price / Cash Flow: N/A
• Book Value: ($8.34) per share
• Price / Book: -0.68

Miscellaneous

• Outstanding Shares: 830,000
• Free Float: 522,000
• Market Cap: $4.73 million
• Optionable: N/A
• Beta: -0.92