Cars.com, headquartered in Chicago, operates a leading digital automotive marketplace in the United States. The company connects in-market car buyers and sellers through its online and mobile platforms, offering comprehensive listings of new and used vehicles. Its core marketplace services empower consumers to research, compare and find vehicles from franchised dealers, independent retailers and private sellers, while enabling dealers to reach qualified leads.
In addition to vehicle listings, Cars.com provides a suite of dealer solutions and marketing tools. These include targeted display advertising, inventory management systems, digital retailing capabilities and performance analytics that help dealers optimize pricing, advertising spend and lead conversion. The platform also features editorial content, video reviews, test drive experiences and expert research tools to guide consumers through every stage of the purchase journey.
Founded in 1998 as a joint venture of regional newspaper publishers, Cars.com completed its initial public offering in 2017. Over the years, it has expanded its capabilities through acquisitions such as DealerRater, a service for collecting and showcasing dealer and service reviews. This strategic growth has reinforced Cars.com’s position as a trusted source for unbiased automotive information and a preferred channel for dealer marketing.
Under the leadership of Chief Executive Officer Alex Vetter, who joined the company in 2021, Cars.com continues to innovate in online automotive retailing. Serving all 50 states, the company maintains partnerships with major original equipment manufacturers, automotive groups and financial service providers, aiming to streamline the car-buying process and enhance transparency for both consumers and industry partners.
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