F45 Training is a global fitness franchisor specializing in high-intensity, 45-minute group workouts that blend elements of cardiovascular training, resistance work and functional movements. Each session is designed to deliver maximum efficiency and results, catering to a broad spectrum of fitness levels and goals. Prioritizing a team-based environment, the studio-driven model encourages camaraderie and accountability, while proprietary technology systems guide instructors and members through daily workout variations.
Founded in Sydney, Australia in 2011 by Rob Deutsch and Adam Gilchrist, F45 Training quickly expanded through a franchising strategy that emphasized standardized studio design, centralized training protocols and digital content delivery. The company launched its initial public offering in March 2021, listing on the New York Stock Exchange under the ticker FXLV. Over the years, founder Rob Deutsch has transitioned into an executive chair role, overseeing strategic growth initiatives and brand partnerships, while a dedicated leadership team manages day-to-day operations, technology development and franchise support.
In addition to its signature in-studio workouts, F45 offers a suite of digital products and services, including the F45 Training App, which provides on-demand classes, personalized workout tracking and nutritional guidance through the F45 Challenge program. These value-added offerings extend the brand’s reach beyond physical studios and support member engagement through mobile scheduling, performance analytics and community-driven challenges. The integrated platform also serves franchisees by streamlining class bookings, staff training and marketing campaigns.
Today, F45 Training operates over 1,700 studios across six continents, with a strong presence in North America, Europe, Asia-Pacific and the Middle East. The company’s growth strategy focuses on deepening penetration in core markets, selectively expanding into new territories and enhancing its digital ecosystem to drive recurring revenue streams. Guided by a board of directors and an experienced management team with backgrounds in fitness, franchising and consumer branding, F45 Training continues to leverage its scalable model and innovation capabilities to pursue sustainable global expansion.
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