Harte Hanks (HHS) Competitors

Harte Hanks (NYSE:HHS) and Knightscope (NASDAQ:KSCP) are both small-cap business services companies, but which is the better business? We will compare the two companies based on the strength of their profitability, risk, community ranking, institutional ownership, media sentiment, earnings, valuation, dividends and analyst recommendations.

Do analysts recommend HHS or KSCP?

Knightscope has a consensus target price of $4.00, suggesting a potential upside of 730.22%. Given Knightscope's higher probable upside, analysts plainly believe Knightscope is more favorable than Harte Hanks.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Harte Hanks	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	N/A
Knightscope	0 Sell rating(s)	0 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	3.00

Do institutionals & insiders have more ownership in HHS or KSCP?

33.8% of Harte Hanks shares are owned by institutional investors. Comparatively, 14.6% of Knightscope shares are owned by institutional investors. 12.3% of Harte Hanks shares are owned by company insiders. Comparatively, 15.4% of Knightscope shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Is HHS or KSCP more profitable?

Harte Hanks has a net margin of -0.82% compared to Knightscope's net margin of -172.84%. Harte Hanks' return on equity of 14.27% beat Knightscope's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Harte Hanks	-0.82%	14.27%	2.52%
Knightscope	-172.84%	N/A	-94.52%

Does the MarketBeat Community prefer HHS or KSCP?

Harte Hanks received 239 more outperform votes than Knightscope when rated by MarketBeat users. However, 100.00% of users gave Knightscope an outperform vote while only 63.25% of users gave Harte Hanks an outperform vote.

Company	Underperform	Outperform
Harte Hanks	Outperform Votes 241 63.25%	Underperform Votes 140 36.75%
Knightscope	Outperform Votes 2 100.00%	Underperform Votes No Votes

Which has more volatility and risk, HHS or KSCP?

Harte Hanks has a beta of 0.64, suggesting that its stock price is 36% less volatile than the S&P 500. Comparatively, Knightscope has a beta of 2.07, suggesting that its stock price is 107% more volatile than the S&P 500.

Does the media prefer HHS or KSCP?

In the previous week, Harte Hanks' average media sentiment score of 0.00 equaled Knightscope'saverage media sentiment score.

Company	Overall Sentiment
Harte Hanks	Neutral
Knightscope	Neutral

Which has stronger valuation & earnings, HHS or KSCP?

Harte Hanks has higher revenue and earnings than Knightscope. Harte Hanks is trading at a lower price-to-earnings ratio than Knightscope, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Harte Hanks	$191.49M	0.27	-$1.57M	-$0.22	-32.04
Knightscope	$12.80M	3.51	-$22.12M	-$0.32	-1.51

Summary

Harte Hanks beats Knightscope on 8 of the 15 factors compared between the two stocks.