NYSEARCA:SFLR Innovator Equity Managed Floor ETF (SFLR) Price, Holdings, & News $34.17 +0.08 (+0.23%) As of 07/18/2025 04:10 PM Eastern Add Compare Share Share Stock Analysis Stock AnalysisChartDividendHoldingsOwnershipRatingsShort InterestBuy This Stock About Innovator Equity Managed Floor ETF (NYSEARCA:SFLR) 30 days 90 days 365 days Advanced Chart View Price History Chart DataSkip Price History Chart Get SFLR alerts:Sign Up Key Stats Today's Range$34.06▼$34.2150-Day Range$31.91▼$34.1752-Week Range$29.14▼$34.21Volume167,471 shsAverage Volume167,051 shsMarket Capitalization$873.04 millionAssets Under Management$871.51 millionDividend Yield0.41%Net Expense Ratio0.89%Aggregate RatingModerate Buy ETF Overview The Innovator Equity Managed Floor ETF (SFLR) is an exchange-traded fund that mostly invests in large cap equity. The fund aims to provide capital appreciation by holding a portfolio of large-cap US stocks while hedging the downside risk using a laddered options strategy. The fund utilizes four, one-year FLEX options packages with staggered 3-month expiration dates to target a maximum loss of approximately 10% on a rolling 12-month basis. SFLR was launched on Nov 8, 2022 and is managed by Innovator. Read More Innovator Equity Managed Floor ETF ExpensesTypeSFLRLarge Cap ETFsEquity ETFsNYSEARCA ETFsAll ETFsManagement Fee0.89%0.58%0.56%0.51%0.53%Other Expenses0.00%0.27%0.56%0.59%0.56%Total Expense0.89%0.65%0.76%0.74%0.73%Fee Waiver0.00%-0.23%-0.66%-0.71%-0.63%Net Expense0.89%0.62%0.63%0.58%0.60% Receive SFLR Stock News and Ratings via Email Sign-up to receive the latest news and ratings for Innovator Equity Managed Floor ETF and its competitors with MarketBeat's FREE daily newsletter. Email Address SFLR ETF News HeadlinesInnovator Equity Managed Floor ETF (SFLR) - Investing.comJuly 11, 2025 | investing.comDisappointed investors are the 'biggest risk' to 2025: StrategistNovember 29, 2024 | uk.finance.yahoo.comAltucher: Turn $900 into $108,000 in just 12 months?Bitcoin is breaking out — and one state just created a Strategic Crypto Reserve. James Altucher says this marks the beginning of “Trump’s Great Gain,” a new crypto bull phase driven by emerging federal policies. He believes certain altcoins could turn $900 into $108,000 — and reveals everything in a new presentation.July 20 at 2:00 AM | Paradigm Press (Ad)Innovator Equity Defined Protection ETF - 2 Yr To April 2026 (AAPR)October 20, 2024 | finance.yahoo.comQFLR: A Decent Hedge For A Bullish Portfolio, But There's A Better Option In SFLRSeptember 29, 2024 | seekingalpha.comInnovator Launches U.S. Small Cap Managed Floor ETF® (RFLR) in Expansion of Equity Managed Floor ETF® SuiteSeptember 17, 2024 | globenewswire.comSee More Headlines SFLR ETF - Frequently Asked Questions How have SFLR shares performed this year? Innovator Equity Managed Floor ETF's stock was trading at $32.65 at the start of the year. Since then, SFLR shares have increased by 4.7% and is now trading at $34.17. Who are Innovator Equity Managed Floor ETF's major shareholders? Innovator Equity Managed Floor ETF's top institutional shareholders include Wetzel Investment Advisors Inc. (1.56%), Southland Equity Partners LLC (1.37%), HFG Wealth Management LLC (0.60%) and Worth Financial Advisory Group LLC (0.55%). How do I buy shares of Innovator Equity Managed Floor ETF? Shares of SFLR stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services. What other stocks do shareholders of Innovator Equity Managed Floor ETF own? Based on aggregate information from My MarketBeat watchlists, some other companies that Innovator Equity Managed Floor ETF investors own include Nuveen NASDAQ 100 Dynamic Overwrite Fund (QQQX), JPMorgan Nasdaq Equity Premium Income ETF (JEPQ), JPMorgan Equity Premium Income ETF (JEPI), Schwab US Dividend Equity ETF (SCHD), American Electric Power (AEP), Old Republic International (ORI) and Reaves Utility Income Fund (UTG). Fund Details IssuerInnovator Capital Management Fund NameInnovator Equity Managed Floor ETF Tax ClassificationRegulated Investment Company Stock ExchangeNYSEARCACurrent SymbolNYSEARCA:SFLR Inception Date11/9/2022 Fund ManagerThomas Seto, James Reber, Alex Zweber, Michael Zaslavsky, Larry Berman WebN/A PhoneN/AFund Focus Asset ClassEquity BenchmarkN/A CategorySize and Style FocusLarge Cap Development LevelDeveloped Markets RegionNorth America Number of Holdings455 Fund Statistics Assets Under Management$871.51 million Average Daily Volume$0.00 Discount/Premium-0.02% Administrator, Advisor and Custodian AdministratorU.S. Bancorp Fund Services, LLC AdvisorInnovator Capital Management, LLC CustodianU.S. Bank, N.A. DistributorForeside Fund Services, LLC Transfer AgentU.S. Bancorp Fund Services, LLC TrusteeN/A Lead Market MakerSusquehanna Options OptionableN/A Short Interest73,500 shs Miscellaneous Outstanding Shares25,550,000Beta-0.70 10 Stocks Set to Soar in Summer 2025Enter your email address and we'll send you MarketBeat's list of ten stocks that are set to soar in Summer 2025, despite the threat of tariffs and other economic uncertainty. These ten stocks are incredibly resilient and are likely to thrive in any economic environment.Get This Free Report Top 10 SFLR HoldingsMicrosoft (NASDAQ:MSFT)Holding Weight: 7.35%NVIDIA (NASDAQ:NVDA)Holding Weight: 7.22%Apple (NASDAQ:AAPL)Holding Weight: 5.90%Amazon.com (NASDAQ:AMZN)Holding Weight: 4.03%Meta Platforms (NASDAQ:META)Holding Weight: 3.18%Broadcom (NASDAQ:AVGO)Holding Weight: 2.48%Alphabet (NASDAQ:GOOGL)Holding Weight: 1.88%JPMorgan Chase & Co. (NYSE:JPM)Holding Weight: 1.85%Alphabet (NASDAQ:GOOG)Holding Weight: 1.71%Eli Lilly and Company (NYSE:LLY)Holding Weight: 1.40%Full Holdings DetailsSFLR Sector ExposureSFLR Industry Exposure This page (NYSEARCA:SFLR) was last updated on 7/20/2025 by MarketBeat.com Staff From Our PartnersMarket Panic: Trump Just Dropped a Bomb on Your Stockstock Market Panic: Trump Just Dropped a Bomb on Your Stocks The market is in freefall—and Trump's new tarif...American Alternative | SponsoredThis Could Be the Most Profitable Season of Your LifeInstitutional money is pouring in. Bitcoin ETFs are live. Altcoin adoption is accelerating. 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