Barloworld is a South African industrial brand management group with a lineage dating back to 1902. The company operates through four core divisions—Equipment, Automotive, Handling and Logistics—specializing in the distribution, rental and after-sales support of heavy equipment and vehicles. Its Equipment division represents leading global manufacturers of mining and construction machinery, including Caterpillar and Komatsu, while the Automotive arm distributes passenger and commercial vehicles from a range of international marques.
In its Handling division, Barloworld supplies materials-handling equipment such as forklifts and warehouse automation solutions, serving sectors from manufacturing to retail. The Logistics division offers end-to-end supply chain services, including freight management, warehousing, customs brokerage and project logistics for bulk and breakbulk cargoes. Across all units, the company emphasizes fleet management, preventive maintenance and digital asset-management tools to enhance operational efficiency.
Barloworld’s operations extend throughout sub-Saharan Africa, with additional footprints in selected emerging markets including Russia, Kazakhstan, Spain and certain countries in southern Europe. Its extensive dealer and service network supports mining, infrastructure and industrial projects across diverse geographies, positioning the group as a key partner for clients seeking integrated equipment and logistics solutions in challenging environments.
Under the leadership of Group Chief Executive Officer Dominic Sewela, Barloworld has pursued a strategic focus on asset-light business models, digital enablement and sustainability initiatives. The company continues to evolve its portfolio through selective partnerships and investments aimed at driving innovation and long-term value for its stakeholders.
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