C&C Group plc is an Ireland‐based beverage company engaged in the production, marketing and distribution of branded alcoholic drinks alongside a select portfolio of soft beverages. Headquartered in Dublin, the group serves both on-trade and off-trade channels, supplying pubs, restaurants and retail outlets across its core markets. Its vertically integrated model spans manufacturing, packaging and logistics to deliver a consistent supply of premium drinks.
The company’s signature brands include Bulmers and Magners cider, which together form one of the most recognised cider portfolios in Europe. In addition, C&C holds the licence to brew and distribute Tennent’s lager in Ireland and certain continental territories. On the soft drink side, the group operates bottling agreements for major global names such as 7Up and other PepsiCo brands within the Republic of Ireland, enhancing its non‐alcohol offering.
While C&C’s primary market remains Ireland and Great Britain, the group has expanded into North America through the export of its flagship Magners cider brand and strategic partnerships with distributors in the United States and Canada. This international footprint allows C&C to capitalise on growing cider demand and to explore new growth avenues in on-premise and off-premise channels.
Over the years, C&C Group has complemented organic brand growth with targeted acquisitions and innovation in product variants and packaging formats. By focusing on quality, brand building and selective market entry, the company aims to strengthen its position in established territories and capture emerging opportunities globally.
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