Fluidra is a global leader in the design, manufacturing and distribution of equipment and solutions for swimming pool and wellness applications. Headquartered in Sant Cugat del Vallès, Spain, the company offers a comprehensive portfolio of products ranging from pool pumps, filters and sanitization systems to cleaning automation, heating solutions and advanced water treatment technologies. Through its ADR listing on the OTC Markets under the ticker FLUIF, Fluidra serves both residential and commercial customers seeking high-performance, energy-efficient products.
The company’s product suite encompasses mechanical and chemical water treatment, robotic and suction cleaners, covers and enclosures, lighting, automation controllers and digital monitoring systems. In recent years, Fluidra has placed particular emphasis on smart connectivity and predictive maintenance, integrating IoT-enabled sensors and data analytics under its digital brand offerings. Complementing its pool division, Fluidra also delivers wellness products such as saunas, spas and hydrotherapy solutions, catering to the hospitality, fitness and leisure markets.
Since its founding in 1969, Fluidra has grown organically and through strategic acquisitions, including the integration of established brands like AstralPool, Polaris and Jandy. Its operations span Europe, North America, Latin America, Asia-Pacific, Africa and the Middle East, supported by a network of production facilities, technical centers and sales offices to ensure local responsiveness and rapid service.
Under the leadership of President and CEO Eloi Planes, Fluidra continues to focus on innovation, sustainability and customer experience, reinforcing its position as a trusted partner for pool builders, distributors and end-users worldwide.
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