JDE Peet’s is a global coffee and tea company headquartered in Amsterdam, Netherlands. Formed in 2020 through the merger of Jacobs Douwe Egberts and Peet’s Coffee, it is one of the world’s largest pure-play coffee and tea businesses, offering a diverse portfolio of well-known brands.
The company’s core operations encompass the sourcing, roasting, milling, packaging and marketing of coffee and tea products. Its portfolio includes consumer brands such as Jacobs, L’Or, Kenco, Tassimo, Douwe Egberts and Peet’s Coffee, as well as regionally strong labels like Pilão in Brazil and Merrild in Scandinavia. JDE Peet’s serves retail, food service, office coffee service and out-of-home channels through a mix of ground coffee, roasted beans, soluble coffee and single-serve pods and capsules.
With a presence in over 100 markets worldwide, JDE Peet’s operates production facilities and distribution networks across Europe, North America, Asia Pacific and Latin America. The company works with a global supply chain to source green coffee and tea leaves, while deploying manufacturing sites in key regions to tailor products to local tastes and consumption habits.
Building on centuries-old heritage from Douwe Egberts, founded in the 18th century, and the origins of Jacobs and Peet’s dating to the late 19th and mid-20th centuries respectively, JDE Peet’s combines historical expertise with modern innovation. The business is led by Chief Executive Officer Cor Pelton and a management team based in Amsterdam, focusing on sustainable sourcing, brand development and expansion of its global footprint.
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