L’Occitane International is a Provence-inspired cosmetics and personal care company founded in 1976 by Olivier Baussan. Headquartered in Manosque, France, the company draws on traditional Mediterranean ingredients such as shea butter, lavender and immortelle to develop its range of skincare, bath and body, haircare and fragrance products. Over the years, it has expanded beyond its original L’Occitane en Provence brand to include complementary lines such as Melvita, Erborian, ELEMIS and LimeLife by Alcone.
The group markets its products through a diversified multichannel platform that includes boutiques, department store concessions, e-commerce, travel retail and selective wholesale partnerships. This approach allows L’Occitane to reach consumers across more than 90 countries in Europe, North America, the Asia-Pacific region and Latin America. The company places particular emphasis on sustainable sourcing, ethical supply-chain practices and community development programs in producer regions.
Throughout its history, L’Occitane has positioned itself as a premium natural beauty brand with a focus on ingredient traceability and environmentally responsible packaging. In 1992, Swiss-based entrepreneur Reinold Geiger became the company’s chairman and largest shareholder, guiding its global expansion and public listing in Hong Kong. Under his leadership and a seasoned management team, L’Occitane continues to refine its product innovation, retail footprint and digital capabilities to meet evolving consumer preferences.
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