Li Ning Company Limited is a leading Chinese sportswear and athletic equipment provider engaged in the design, development, manufacturing, marketing and distribution of footwear, apparel and sporting goods. The company’s product portfolio spans running, basketball, training and lifestyle categories, combining performance-enhancing materials with fashion-forward design. Li Ning distributes its products through a diverse network of company-owned stores, authorized dealers, e-commerce platforms and wholesale channels.
Founded in 1990 by Olympic gold medalist Li Ning, the company has grown from a domestic start-up into one of China’s most recognized sportswear brands. Headquartered in Beijing, Li Ning has leveraged China’s expanding consumer market and rising interest in health and fitness to build a strong retail presence across urban and regional centers. In addition to its core operations in Greater China, the company has pursued selective international expansion through cross-border e-commerce, flagship stores and strategic partnerships.
Over the years, Li Ning has cultivated a brand image that blends elite athletic heritage with contemporary streetwear influences. The company went public on the Hong Kong Stock Exchange in 2004 and maintains a leadership team that combines industry veterans with design and supply chain specialists. With a focus on innovation, sustainability and consumer engagement, Li Ning aims to strengthen its position at home while gradually broadening its reach in global markets.
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