Mediaset S.p.A. (OTCMKTS:MDIUY) is a leading European media company primarily engaged in television broadcasting, content production, and digital entertainment services. The group operates a portfolio of free-to-air channels in Italy, including Canale 5, Italia 1 and Rete 4, as well as thematic channels such as La5, Italia 2 and Iris. In addition to traditional linear broadcasting, Mediaset offers pay-TV and streaming services under brands like Infinity+, delivering movies, series and original content to Italian audiences through subscription and transactional models.
Beyond its domestic presence, Mediaset has established a significant footprint in Spain through its subsidiary Mediaset España Comunicación. This unit operates flagship channels such as Telecinco and Cuatro, complemented by digital offerings that include on-demand platforms and mobile applications. The group also pursues content distribution agreements and partnerships across Europe, extending its reach into Germany and other markets via minority stakes and collaboration with local broadcasters.
Content creation and production constitute a core pillar of Mediaset’s strategy. Through its in-house studios and affiliated production companies, the group develops original dramas, entertainment formats, reality shows and news programming. Mediaset Studios oversees international format sales, co-productions and partnerships, supplying programming to broadcasters and streaming platforms globally. Digital advertising and data-driven marketing solutions further diversify the company’s revenue streams, leveraging viewer insights and cross-platform monetization.
Founded in the late 1970s by media entrepreneur Silvio Berlusconi, Mediaset has evolved from a single private television station into a diversified multimedia conglomerate. The company remains under the influence of the Berlusconi family and its holding company Fininvest, with Pier Silvio Berlusconi serving as Chief Executive Officer. Under his leadership, Mediaset continues to pursue digital transformation, content innovation and strategic alliances aimed at strengthening its competitive position in an increasingly convergent media landscape.
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