Viva Entertainment Group is a Manila‐based diversified media and entertainment company engaged in the creation, production and distribution of content across film, music, television, live events and digital platforms. Operating through a network of subsidiaries, the company develops motion pictures, records and distributes music albums, manages artists, stages concerts and provides end‐to‐end production services for advertising and branded content. With a full‐service approach, Viva Entertainment serves as both a content originator and a distributor, leveraging its in‐house capabilities to support projects from conception through commercialization.
Originally founded in the early 1980s as a film production outfit, Viva Entertainment has since broadened its scope to encompass a range of creative industries. Its film division has released dozens of local blockbuster titles and has established partnerships for international distribution. The music arm, Viva Records, has signed prominent Filipino and regional artists, producing both physical and digital releases. Over time, the company added talent management operations—under Viva Artists Agency—to represent actors, singers and influencers, while its concert‐promotion unit has organized large public performances and tours.
Beyond the Philippines, Viva Entertainment has built relationships with global content platforms and regional distributors, allowing its film and music offerings to reach audiences in North America, Europe, the Middle East and Southeast Asia. The company has also invested in digital streaming initiatives and online marketing services to capture shifting consumer preferences. In addition to traditional media, Viva produces television programs and branded digital series, catering to advertisers seeking integrated production and distribution solutions.
Under the leadership of founder and Chief Executive Officer Vicente “Vic” del Rosario Jr., Viva Entertainment Group continues to evolve its business model by embracing new technologies and expanding its content library. The company’s strategic focus on vertical integration—combining production, talent management, distribution and live events—positions it to capitalize on the growing demand for localized entertainment content as well as cross‐border distribution opportunities.
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