Prada S.p.A., trading in the United States on the OTC market under the symbol PRDSY, is a leading Italian luxury fashion house renowned for its sophisticated designs and high-quality craftsmanship. Established in 1913 by Mario Prada as a leather goods workshop in Milan, the company initially gained recognition for its exclusive handbags and trunks. Over the decades, Prada has expanded its offerings to include ready-to-wear apparel, footwear, eyewear, fragrances and accessories, becoming a global benchmark in the luxury segment.
Under the creative guidance of Miuccia Prada, who joined the family business in the late 1970s, the brand has consistently pushed the boundaries of fashion innovation. Prada’s collections are characterized by clean lines, minimalistic yet avant-garde aesthetics and an emphasis on fine materials. In parallel, Patrizio Bertelli, who has served as co-chief executive alongside Miuccia Prada, has spearheaded the company’s strategic expansion and modern retail initiatives, cementing Prada’s position among the world’s most desirable luxury brands.
Prada’s global retail network spans flagship stores in major capitals such as Milan, Paris, New York, Tokyo and Hong Kong, alongside a presence in department stores and select specialty boutiques. The company also operates a robust e-commerce platform that brings its collections to discerning customers across Europe, the Americas, Asia and the Middle East. This diversified sales model enables Prada to cater to both traditional luxury shoppers and digitally native consumers seeking an immersive online experience.
In addition to its core fashion business, Prada is committed to sustainability and cultural engagement. Initiatives such as the Prada Group’s focus on environmentally responsible sourcing, energy efficiency and circular economy principles reflect its dedication to ethical practices. The company also supports arts and architecture through the Fondazione Prada, which hosts exhibitions, installations and cultural events, reinforcing the brand’s long-standing heritage of patronage and innovation.
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