SuperGroup PLC, trading under the ticker SEPGY on the OTC Markets, is a UK‐based design, sourcing and retail group focused on branded casual apparel and accessories. The company is best known for its flagship Superdry label, which combines vintage Americana styling with Japanese‐inspired graphics and British tailoring. SuperGroup manages every stage of the value chain, from concept and design through to manufacturing, distribution and retail, operating a blend of company‐owned and franchised stores alongside its e-commerce platform.
The company’s product portfolio spans a wide range of categories, including jackets, T-shirts, hoodies, knitwear, jeans and activewear, complemented by accessories such as bags, footwear, eyewear and fragrances. SuperGroup places particular emphasis on fabric innovation, detailed embroidery and distinctive graphic prints, aiming to deliver a premium casual wardrobe for men and women. Licensed partnerships further extend the brand into lifestyle segments including watches and homeware.
SuperGroup operates an international retail network, with a presence in the United Kingdom, Continental Europe, North America and the Asia‐Pacific region. The group’s distribution channels encompass direct‐to‐consumer sales through branded retail outlets and a robust e-commerce platform, as well as wholesale relationships with department stores and specialty retailers. This multi‐channel approach allows SuperGroup to adapt to local market dynamics while maintaining a cohesive global brand identity.
Founded in 2003 by Julian Dunkerton and James Holder, SuperGroup has grown from a single UK store into a global fashion retailer. The company is headquartered in Cheltenham, England, and has undergone leadership evolution that reflects its commitment to creative design and operational excellence. With a board of directors and executive team combining industry veterans and digital commerce specialists, SuperGroup continues to refine its omni-channel strategy and product offerings to meet changing consumer preferences worldwide.
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