Abrdn (OTCMKTS:SLFPY), stylized as abrdn, is a global investment company headquartered in Edinburgh, Scotland. Formed through the 2017 merger of Standard Life plc and Aberdeen Asset Management, the firm rebranded to abrdn in 2021 to reflect its future-focused strategy. Abrdn provides a broad range of investment solutions, combining a long heritage in active management with growing capabilities in passive and alternatives, serving individual and institutional clients around the world.
The company’s core offerings span equities, fixed income, multi-asset, real estate, private markets and hedge funds. Abrdn manages mutual funds, exchange-traded funds (ETFs), segregated mandates and model portfolios, and delivers retirement solutions including defined contribution and defined benefit schemes. The group also operates a digital wealth platform, offering financial planning, advisory services and ESG-focused products designed to meet the evolving needs of retail investors and financial intermediaries.
Abrdn’s global footprint covers Europe, North America, Asia Pacific and the Middle East, with more than 30 offices servicing clients across 50 countries. The firm emphasizes research-driven investment strategies, leveraging local insights and a network of on-the-ground analysts in key markets. Sustainability and responsible investing are integral to its approach, with dedicated teams focusing on climate risk, impact investing and corporate engagement to help clients achieve long-term goals.
Under the leadership of Group Chief Executive Stephen Bird and Chairman John Connolly, abrdn continues to prioritize innovation and digital transformation. The management team blends extensive industry experience with a commitment to client outcomes, driving initiatives in technology, data analytics and operational efficiency. As it advances its global strategy, abrdn remains focused on delivering diversified, outcome-oriented solutions for a broad spectrum of investors.
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