True Drinks - TRUU Competitors

Tilray (NASDAQ:TLRY) and True Drinks (OTCMKTS:TRUU) are both small-cap consumer staples companies, but which is the superior investment? We will compare the two companies based on the strength of their dividends, profitability, analyst recommendations, institutional ownership, earnings, community ranking, risk, media sentiment and valuation.

Which has more risk & volatility, TLRY or TRUU?

Tilray has a beta of 2.7, indicating that its stock price is 170% more volatile than the S&P 500. Comparatively, True Drinks has a beta of 10.9, indicating that its stock price is 990% more volatile than the S&P 500.

Does the media favor TLRY or TRUU?

In the previous week, Tilray had 4 more articles in the media than True Drinks. MarketBeat recorded 5 mentions for Tilray and 1 mentions for True Drinks. Tilray's average media sentiment score of 0.45 beat True Drinks' score of 0.27 indicating that Tilray is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Tilray	1 Very Positive mention(s)	3 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
True Drinks	0 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral

Which has stronger valuation & earnings, TLRY or TRUU?

True Drinks has lower revenue, but higher earnings than Tilray. Tilray is trading at a lower price-to-earnings ratio than True Drinks, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Tilray	$628.37 million	2.55	-$476.80 million	-$1.05	-2.48
True Drinks	$1.95 million	245.45	-$3.88 million	$0.01	9.63

Is TLRY or TRUU more profitable?

Tilray has a net margin of -89.96% compared to True Drinks' net margin of -255.80%. True Drinks' return on equity of 0.00% beat Tilray's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Tilray	-89.96%	-5.10%	-4.14%
True Drinks	-255.80%	N/A	-165.86%

Do analysts rate TLRY or TRUU?

Tilray presently has a consensus price target of $4.72, indicating a potential upside of 81.47%. Given Tilray's higher probable upside, research analysts plainly believe Tilray is more favorable than True Drinks.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Tilray	2 Sell rating(s)	6 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.75
True Drinks	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	N/A

Do institutionals & insiders believe in TLRY or TRUU?

11.6% of Tilray shares are owned by institutional investors. 2.5% of Tilray shares are owned by insiders. Comparatively, 18.2% of True Drinks shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Does the MarketBeat Community believe in TLRY or TRUU?

Tilray received 276 more outperform votes than True Drinks when rated by MarketBeat users. However, 62.13% of users gave True Drinks an outperform vote while only 59.89% of users gave Tilray an outperform vote.

Company	Underperform	Outperform
Tilray	Outperform Votes 445 59.89%	Underperform Votes 298 40.11%
True Drinks	Outperform Votes 169 62.13%	Underperform Votes 103 37.87%

Summary

Tilray and True Drinks tied by winning 8 of the 16 factors compared between the two stocks.