Value Exchange International (OTCMKTS:VEII) is a technology-driven provider of digital rewards and loyalty solutions designed to help businesses engage customers through personalized incentives. The company’s flagship platform enables brands to distribute a wide range of digital rewards—including gift cards, loyalty points, airline miles, and charitable donations—via secure, scalable technology. By leveraging data insights and card-linked offers, Value Exchange International helps merchants in retail, fuel, hospitality, and financial services boost customer retention and drive incremental spend.
Founded in the early 2010s and headquartered in Salt Lake City, Utah, Value Exchange International has built a reputation for integrating with point-of-sale systems and e-commerce platforms on behalf of global partners. Its modular architecture allows clients to customize reward catalogs, automate redemption workflows, and track campaign performance in real time. Over the years, the company has expanded its footprint across North America and into select international markets, forging alliances with major gift card networks and payment processors.
In addition to its core digital rewards platform, Value Exchange International offers end-to-end program management services. This includes marketing strategy consultation, creative campaign development, fraud prevention, and customer support. By combining technology and service expertise, the firm supports both large enterprises and mid-market brands in launching turnkey loyalty and incentive programs. Key verticals served by VEII include quick-service restaurants, convenience retail chains, financial institutions, and travel operators.
Value Exchange International is led by an experienced management team with deep knowledge in payments, loyalty marketing, and software development. Under the direction of President and CEO Nick Burfield, the company continues to evolve its offerings, investing in advanced analytics and new reward channels such as digital collectibles and blockchain-enabled incentives. Through ongoing product innovation and a broad partner ecosystem, VEII aims to strengthen its position as a strategic loyalty solutions provider.
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