Xiaomi Corporation is a Chinese electronics and technology company founded in April 2010 by serial entrepreneur Lei Jun and six partners. Initially gaining traction for its custom Android-based operating system, MIUI, the company soon expanded into hardware design and manufacturing. Xiaomi operates a direct-to-consumer model that leverages online sales channels alongside a growing network of retail stores, enabling rapid product launches and competitive pricing.
The company’s core business revolves around the design, development and sale of smartphones. Xiaomi has consistently positioned its devices to offer high-end features at mid-range prices, helping it secure significant market share in China, India and various European markets. In addition to smartphones, Xiaomi’s hardware ecosystem encompasses smart TVs, electric scooters, laptop computers, audio devices, home appliances and an extensive range of Internet of Things (IoT) products.
Beyond hardware, Xiaomi has built a suite of software and Internet services to enhance device functionality and drive recurring revenue. Its MIUI operating system integrates cloud services, a proprietary app store and digital content offerings, while the company’s advertising and gaming divisions contribute to its service-oriented revenue streams. Xiaomi’s open IoT platform also allows third-party manufacturers to interoperate within its ecosystem, reinforcing customer lock-in.
With Lei Jun serving as chairman and CEO, Xiaomi maintains a decentralized organizational structure aimed at rapid iteration and cost control. The company has expanded globally through strategic partnerships and local manufacturing initiatives, supporting its ambition to become a leading brand in smart devices and consumer electronics worldwide.
AI Generated. May Contain Errors.
