Bombardier (BBD.A) Competitors

Héroux-Devtek (TSE:HRX) and Bombardier (TSE:BBD.A) are both small-cap industrials companies, but which is the superior investment? We will compare the two companies based on the strength of their profitability, earnings, dividends, community ranking, media sentiment, risk, analyst recommendations, valuation and institutional ownership.

Which has stronger valuation & earnings, HRX or BBD.A?

Bombardier has higher revenue and earnings than Héroux-Devtek. Bombardier is trading at a lower price-to-earnings ratio than Héroux-Devtek, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Héroux-Devtek	C$601.69M	1.10	C$23.87M	C$0.70	28.00
Bombardier	C$8.05B	0.09	C$459M	C$6.39	8.97

Do analysts prefer HRX or BBD.A?

Héroux-Devtek presently has a consensus target price of C$24.13, suggesting a potential upside of 23.09%. Bombardier has a consensus target price of C$60.00, suggesting a potential upside of 4.64%. Given Bombardier's stronger consensus rating and higher possible upside, research analysts plainly believe Héroux-Devtek is more favorable than Bombardier.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Héroux-Devtek	0 Sell rating(s)	0 Hold rating(s)	4 Buy rating(s)	0 Strong Buy rating(s)	3.00
Bombardier	0 Sell rating(s)	1 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	2.00

Which has more volatility & risk, HRX or BBD.A?

Héroux-Devtek has a beta of 1.63, meaning that its share price is 63% more volatile than the S&P 500. Comparatively, Bombardier has a beta of 2.96, meaning that its share price is 196% more volatile than the S&P 500.

Does the MarketBeat Community believe in HRX or BBD.A?

Héroux-Devtek received 226 more outperform votes than Bombardier when rated by MarketBeat users. Likewise, 70.47% of users gave Héroux-Devtek an outperform vote while only 66.01% of users gave Bombardier an outperform vote.

Company	Underperform	Outperform
Héroux-Devtek	Outperform Votes 327 70.47%	Underperform Votes 137 29.53%
Bombardier	Outperform Votes 101 66.01%	Underperform Votes 52 33.99%

Do insiders and institutionals hold more shares of HRX or BBD.A?

53.2% of Héroux-Devtek shares are owned by institutional investors. Comparatively, 2.0% of Bombardier shares are owned by institutional investors. 10.1% of Héroux-Devtek shares are owned by insiders. Comparatively, 84.8% of Bombardier shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Is HRX or BBD.A more profitable?

Bombardier has a net margin of 5.53% compared to Bombardier's net margin of 3.97%. Bombardier's return on equity of 6.05% beat Héroux-Devtek's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Héroux-Devtek	3.97%	6.05%	3.06%
Bombardier	5.53%	N/A	3.97%

Does the media prefer HRX or BBD.A?

In the previous week, Héroux-Devtek had 5 more articles in the media than Bombardier. MarketBeat recorded 8 mentions for Héroux-Devtek and 3 mentions for Bombardier. Bombardier's average media sentiment score of 0.68 beat Héroux-Devtek's score of -0.09 indicating that Héroux-Devtek is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Héroux-Devtek	1 Very Positive mention(s)	1 Positive mention(s)	3 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Bombardier	0 Very Positive mention(s)	0 Positive mention(s)	2 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Neutral

Summary

Héroux-Devtek beats Bombardier on 11 of the 18 factors compared between the two stocks.