Hertz Global (HTZ) Competitors

SP Plus (NASDAQ:SP) and Hertz Global (NASDAQ:HTZ) are both small-cap consumer discretionary companies, but which is the superior business? We will contrast the two companies based on the strength of their media sentiment, valuation, community ranking, analyst recommendations, profitability, risk, earnings, dividends and institutional ownership.

Does the media favor SP or HTZ?

In the previous week, SP Plus had 5 more articles in the media than Hertz Global. MarketBeat recorded 9 mentions for SP Plus and 4 mentions for Hertz Global. SP Plus' average media sentiment score of 0.94 beat Hertz Global's score of 0.31 indicating that Hertz Global is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
SP Plus	1 Very Positive mention(s)	2 Positive mention(s)	5 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
Hertz Global	0 Very Positive mention(s)	0 Positive mention(s)	3 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Do insiders and institutionals believe in SP or HTZ?

94.0% of SP Plus shares are owned by institutional investors. Comparatively, 99.2% of Hertz Global shares are owned by institutional investors. 1.4% of SP Plus shares are owned by company insiders. Comparatively, 0.9% of Hertz Global shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Is SP or HTZ more profitable?

Hertz Global has a net margin of 2.49% compared to Hertz Global's net margin of 1.68%. Hertz Global's return on equity of 21.93% beat SP Plus' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
SP Plus	1.68%	21.93%	4.78%
Hertz Global	2.49%	-11.64%	-1.40%

Which has more volatility and risk, SP or HTZ?

SP Plus has a beta of 1.22, meaning that its stock price is 22% more volatile than the S&P 500. Comparatively, Hertz Global has a beta of 2.16, meaning that its stock price is 116% more volatile than the S&P 500.

Which has better earnings and valuation, SP or HTZ?

Hertz Global has higher revenue and earnings than SP Plus. Hertz Global is trading at a lower price-to-earnings ratio than SP Plus, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
SP Plus	$1.81B	0.59	$31.10M	$1.52	35.52
Hertz Global	$9.37B	0.14	$616M	-$0.39	-11.18

Does the MarketBeat Community favor SP or HTZ?

Hertz Global received 256 more outperform votes than SP Plus when rated by MarketBeat users. Likewise, 61.83% of users gave Hertz Global an outperform vote while only 59.65% of users gave SP Plus an outperform vote.

Company	Underperform	Outperform
SP Plus	Outperform Votes 272 59.65%	Underperform Votes 184 40.35%
Hertz Global	Outperform Votes 528 61.83%	Underperform Votes 326 38.17%

Do analysts recommend SP or HTZ?

SP Plus currently has a consensus target price of $52.00, indicating a potential downside of 3.69%. Hertz Global has a consensus target price of $8.38, indicating a potential upside of 92.09%. Given SP Plus' higher possible upside, analysts plainly believe Hertz Global is more favorable than SP Plus.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
SP Plus	0 Sell rating(s)	2 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	2.00
Hertz Global	2 Sell rating(s)	6 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.75

Summary

Hertz Global beats SP Plus on 9 of the 17 factors compared between the two stocks.