Cranberry Commerce

Methodology: This study surveyed 3,008 U.S. respondents to identify each state's favorite independent butcher for a Thanksgiving turkey in 2025. The sample was carefully structured to reflect a balanced mix across age, gender, and geographic region, ensuring results represented the diversity of households nationwide. To maintain statistical reliability, the research followed a two-step process: stratified sampling was first used to capture demographic variation, followed by post-stratification weighting to align responses with national population benchmarks based on internal data sources. Conducted in October 2025, the study highlights where Americans are turning for quality options as they prepare for the holiday season.