Moral Markets

The below ranking shows the companies across America that respondents believe most closely align with their personal ethics and values.

RankingCompanyCityState
11 Jack Daniel’s Distillery Lynchburg Tennessee
12 L.L. Bean Freeport Maine
13 Love’s Travel Stops & Country Stores Oklahoma City Oklahoma
14 Community Coffee Company Baton Rouge Louisiana
15 Zapp’s Potato Chips Gramercy Louisiana
16 Ozark Natural Foods Fayetteville Arkansas
17 Clif Bar Baking Company Twin Falls Idaho
18 Peace Coffee Minneapolis Minnesota
19 Honolulu Coffee Company Honolulu Hawaii
20 Milo’s Tea Company Bessemer Alabama
21 Freddy’s Frozen Custard & Steakburgers Wichita Kansas
22 South Carolina Federal Credit Union North Charleston South Carolina
23 Bourbon Barrel Foods Louisville Kentucky
24 King Arthur Baking Company Norwich Vermont
25 Wawa Wawa Pennsylvania
26 Santa Fe Brewing Company Santa Fe New Mexico
27 H-E-B San Antonio Texas
28 Mountain State Brewing Co. Thomas West Virginia
29 Warby Parker New York City New York
30 Timberland Stratham New Hampshire
31 MOM’s Organic Market Rockville Maryland
32 Organic Valley La Farge Wisconsin
33 Dr. Bronner’s Vista California
34 Stonyfield Organic Londonderry New Hampshire
35 Sweet Magnolia Gelato Co. Oxford Mississippi
36 Patagonia Provisions Sausalito California
37 Arizona Wilderness Brewing Co. Gilbert Arizona
38 Alaska Airlines Anchorage Alaska
39 Nationwide Columbus Ohio
40 Seventh Son Brewing Co. Columbus Ohio
41 Sioux Falls Food Co-op Sioux Falls South Dakota
42 New Belgium Brewing Asheville North Carolina
43 Sanderson Farms Laurel Mississippi
44 Garrett Popcorn Shops Chicago Illinois
45 Milwaukee Tool Brookfield Wisconsin
46 Zappos Las Vegas Nevada
47 Ben Franklin Technology Partners Harrisburg Pennsylvania
48 Florida Blue Jacksonville Florida
49 Firefly Distillery North Charleston South Carolina
50 Maui Brewing Company Kihei Hawaii
51 Pendleton Woolen Mills Pendleton Oregon
52 Dogfish Head Craft Brewery Milton Delaware
53 Regions Bank Birmingham Alabama
54 Hardy Coffee Co. Omaha Nebraska
55 Jackson Hole Mountain Resort Teton Village Wyoming
56 Taza Chocolate Somerville Massachusetts
57 Brooks Running Seattle Washington
58 Goo Goo Cluster Nashville Tennessee
59 Riceland Foods Stuttgart Arkansas
60 Edward Jones St. Louis Missouri
61 King of Pops Atlanta Georgia
62 Founders Brewing Co. Grand Rapids Michigan
63 Lexington Brewing & Distilling Co. Lexington Kentucky
64 New Pioneer Food Co-op Iowa City Iowa
65 New Morning Market Woodbury Connecticut
66 Wakefern Food Corp. Keasbey New Jersey
67 The People’s Bank Biloxi Mississippi
68 First Farmers Bank & Trust Converse Indiana
69 Kōkua Hawai‘i Foundation Haleiwa Hawaii
70 New Belgium Brewing Fort Collins Colorado
71 Cummins Inc. Columbus Indiana
72 Black Diamond Equipment Salt Lake City Utah
73 Cape May Brewing Company Cape May New Jersey
74 Los Poblanos Historic Inn & Organic Farm Albuquerque New Mexico
75 Oliver Winery Bloomington Indiana
76 Surly Brewing Co. Minneapolis Minnesota
77 Big Sky Brewing Co. Missoula Montana
78 Pella Corporation Pella Iowa
79 Silver Gulch Brewing & Bottling Co. Fairbanks Alaska
80 Dakota Supply Group Fargo North Dakota
81 Nodak Insurance Company Fargo North Dakota
82 Red Land Cotton Moulton Alabama
83 Tompkins Financial Corporation Ithaca New York
84 Wyoming Community Bank Riverton Wyoming
85 Blue Sky Bank Tulsa Oklahoma
86 Narragansett Beer Providence Rhode Island
87 Fleet Feet Carrboro North Carolina
88 Gulfstream Aerospace Savannah Georgia
89 ReVision Energy South Portland Maine
90 Southwire Company Carrollton Georgia
91 Petit Jean Meats Morrilton Arkansas
92 Coop Ale Works Oklahoma City Oklahoma
93 Abita Brewing Company Covington Louisiana
94 Black Tooth Brewing Company Sheridan Wyoming
95 Idaho Forest Group Coeur d’Alene Idaho
96 Montana Silversmiths Columbus Montana
97 Carilion Clinic Roanoke Virginia
98 Idaho Central Credit Union Pocatello Idaho
99 Appalachian Power Charleston West Virginia
100 Gojo Industries Akron Ohio
101 Great Basin Brewing Company Sparks Nevada
102 Harmons Neighborhood Grocer Salt Lake City Utah
103 Ecolab St. Paul Minnesota
104 New Ravenna Exmore Virginia
105 Runza Lincoln Nebraska
106 Bridge Brew Works Fayetteville West Virginia
107 Meow Wolf Santa Fe New Mexico
108 Osprey Packs Cortez Colorado
109 Allagash Brewing Company Portland Maine
110 Cape Air Hyannis Massachusetts
111 Grain Belt Supply Co. Salina Kansas
112 Bozeman Health Bozeman Montana
113 W.L. Gore & Associates Newark Delaware
114 Dacotah Bank Sioux Falls South Dakota
115 Chugach Alaska Corporation Anchorage Alaska
116 Cotopaxi Salt Lake City Utah
117 Bashas' Chandler Arizona
118 Kinze Manufacturing Williamsburg Iowa
MarketBeat

Methodology: This study surveyed 3,012 U.S. respondents to determine which companies across America they believe most closely align with their personal ethics and values. The survey sample was carefully structured to ensure a balanced representation across age, gender, and geography, reflecting the diversity of the national population. To maintain accuracy and credibility, the research followed a two-step statistical process: first, stratified sampling was used to capture demographic variation; then, post-stratification weighting was applied to align results with national population benchmarks based on internal data sources. Conducted in October 2025, the study provides insight into how Americans perceive corporate integrity, social responsibility, and ethical alignment in the modern marketplace.