First Foundation Advisors Top Holdings and 13F Report (2024)

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About First Foundation Advisors

Investment Activity

First Foundation Advisors has $2.50 billion in total holdings as of March 31, 2024.
First Foundation Advisors owns shares of 433 different stocks, but just 50 companies or ETFs make up 80% of its holdings.
Approximately 9.99% of the portfolio was purchased this quarter.
About 4.73% of the portfolio was sold this quarter.
This quarter, First Foundation Advisors has purchased 431 new stocks and bought additional shares in 149 stocks.
First Foundation Advisors sold shares of 172 stocks and completely divested from 30 stocks this quarter.

Largest Holdings

Microsoft: $448,619,958
iShares Core S&P 500 ETF: $112,595,411
Alphabet: $93,160,029
VanEck Morningstar Wide Moat ETF: $91,637,852
JPMorgan Equity Premium Income ETF: $69,611,053

Largest New Holdings this Quarter

iPath Bloomberg Commodity Index Total Return ETN: $4,762,965 Holding
Baxter International: $538,524 Holding
Invesco S&P 500 Equal Weight Energy ETF: $398,510 Holding
AppFolio: $270,921 Holding
JPMorgan Realty Income ETF: $264,635 Holding

Largest Purchases this Quarter

VanEck Morningstar Wide Moat ETF: 373,164 shares (about $33.55M)
JPMorgan Equity Premium Income ETF: 576,068 shares (about $33.33M)
iShares Core S&P 500 ETF: 35,211 shares (about $18.51M)
Apple: 83,022 shares (about $14.24M)
iShares iBoxx $ Investment Grade Corporate Bond ETF: 128,165 shares (about $13.96M)

Largest Sales this Quarter

Kroger: 271,809 shares (about $15.53M)
Philip Morris International: 73,204 shares (about $6.71M)
Microsoft: 12,562 shares (about $5.29M)
CME Group: 23,636 shares (about $5.09M)
Diageo: 32,704 shares (about $4.86M)

Sector Allocation Over Time

Selling

Neutral

Buying

Latest 13F Holdings and Changes Since Previous Quarterly Filing

Issuer Name	Holdings Value	Approximate Purchase/Sale	Change in Shares	Shares Held	% of Portfolio	Sector
MSFT Microsoft	$448,619,958	$5,285,084 ▼	-1.2%	1,066,315	18.0%	Computer and Technology
IVV iShares Core S&P 500 ETF	$112,595,411	$18,511,449 ▲	19.7%	214,170	4.5%	ETF
GOOG Alphabet	$93,160,029	$3,693,830 ▼	-3.8%	611,848	3.7%	Computer and Technology
MOAT VanEck Morningstar Wide Moat ETF	$91,637,852	$33,547,442 ▲	57.8%	1,019,331	3.7%	ETF
JEPI JPMorgan Equity Premium Income ETF	$69,611,053	$33,331,283 ▲	91.9%	1,203,095	2.8%	ETF
AMZN Amazon.com	$69,570,852	$1,891,643 ▼	-2.6%	385,691	2.8%	Retail/Wholesale
BRK.B Berkshire Hathaway	$60,519,207	$2,217,405 ▼	-3.5%	143,915	2.4%	Finance
AAPL Apple	$59,593,671	$14,236,633 ▲	31.4%	347,525	2.4%	Computer and Technology
IEFA iShares Core MSCI EAFE ETF	$56,256,358	$6,212,805 ▲	12.4%	757,968	2.3%	ETF
UPS United Parcel Service	$53,629,864	$510,395 ▼	-0.9%	360,828	2.1%	Transportation
GSLC Goldman Sachs ActiveBeta U.S. Large Cap Equity ETF	$50,770,480	$4,117,249 ▲	8.8%	489,165	2.0%	ETF
PWZ Invesco California AMT-Free Municipal Bond ETF	$41,832,708	$11,691,213 ▲	38.8%	1,682,055	1.7%	ETF
GSIE Goldman Sachs ActiveBeta International Equity ETF	$37,442,062	$4,513,248 ▲	13.7%	1,091,924	1.5%	ETF
IWR iShares Russell Mid-Cap ETF	$35,413,696	$1,926,756 ▲	5.8%	421,140	1.4%	ETF
PRFZ Invesco FTSE RAFI US 1500 Small-Mid ETF	$33,161,762	$11,502,328 ▲	53.1%	844,240	1.3%	Manufacturing
AMD Advanced Micro Devices	$33,129,481	$87,357 ▼	-0.3%	183,553	1.3%	Computer and Technology
CMF iShares California Muni Bond ETF	$32,016,662	$8,175,002 ▲	34.3%	556,424	1.3%	ETF
JPM JPMorgan Chase & Co.	$28,449,273	$1,144,909 ▼	-3.9%	142,034	1.1%	Finance
LQD iShares iBoxx $ Investment Grade Corporate Bond ETF	$27,427,145	$13,959,732 ▲	103.7%	251,810	1.1%	Finance
UBER Uber Technologies	$26,707,908	$2,204,224 ▼	-7.6%	346,901	1.1%	Computer and Technology
MA Mastercard	$25,654,430	$1,728,852 ▼	-6.3%	53,272	1.0%	Business Services
IEMG iShares Core MSCI Emerging Markets ETF	$25,381,922	$2,676,181 ▲	11.8%	491,898	1.0%	ETF
GSSC Goldman Sachs ActiveBeta U.S. Small Cap Equity ETF	$25,027,218	$2,123,888 ▲	9.3%	381,803	1.0%	ETF
UNH UnitedHealth Group	$24,923,745	$533,776 ▼	-2.1%	50,382	1.0%	Medical
PM Philip Morris International	$22,484,474	$6,706,953 ▼	-23.0%	245,410	0.9%	Consumer Staples
SCHW Charles Schwab	$22,186,869	$3,575,111 ▼	-13.9%	306,703	0.9%	Finance
SU Suncor Energy	$22,169,150	$1,249,441 ▼	-5.3%	600,627	0.9%	Oils/Energy
COR Cencora	$21,861,757	$2,133,933 ▼	-8.9%	89,970	0.9%	Medical
AGG iShares Core U.S. Aggregate Bond ETF	$21,234,861	$7,506,807 ▲	54.7%	216,815	0.8%	Finance
CP Canadian Pacific Kansas City	$20,685,040	$1,732,805 ▼	-7.7%	234,604	0.8%	Transportation
QCOM QUALCOMM	$20,278,212	$1,774,430 ▼	-8.0%	119,777	0.8%	Computer and Technology
AMAT Applied Materials	$19,960,986	$586,930 ▼	-2.9%	96,790	0.8%	Computer and Technology
IWM iShares Russell 2000 ETF	$19,586,612	$623,333 ▲	3.3%	93,136	0.8%	Finance
LOW Lowe's Companies	$19,318,654	$1,716,110 ▼	-8.2%	75,840	0.8%	Retail/Wholesale
APH Amphenol	$17,384,239	$1,139,194 ▼	-6.2%	150,709	0.7%	Computer and Technology
CVX Chevron	$17,344,317	$1,383,539 ▼	-7.4%	109,955	0.7%	Oils/Energy
AGGY WisdomTree Yield Enhanced U.S. Aggregate Bond Fund	$17,249,780	$5,078,803 ▲	41.7%	397,460	0.7%	Finance
NVDA NVIDIA	$16,955,547	$915,319 ▲	5.7%	18,765	0.7%	Computer and Technology
IWF iShares Russell 1000 Growth ETF	$16,571,264	$9,764,258 ▲	143.4%	49,166	0.7%	ETF
ACN Accenture	$15,939,035	$1,004,812 ▼	-5.9%	45,986	0.6%	Business Services
AZN AstraZeneca	$15,119,731	$3,841,433 ▲	34.1%	223,169	0.6%	Medical
ITOT iShares Core S&P Total U.S. Stock Market ETF	$14,026,978	$1,055,690 ▼	-7.0%	121,656	0.6%	ETF
GEM Goldman Sachs ActiveBeta Emerging Markets Equity ETF	$13,262,797	$850,128 ▲	6.8%	423,191	0.5%	ETF
IEF iShares 7-10 Year Treasury Bond ETF	$13,224,427	$3,166,861 ▲	31.5%	139,704	0.5%	ETF
IAU iShares Gold Trust	$13,098,382	$397,331 ▼	-2.9%	311,792	0.5%	Finance
SPY SPDR S&P 500 ETF Trust	$13,019,825	$121,353 ▲	0.9%	24,891	0.5%	Finance
REXR Rexford Industrial Realty	$12,891,786	$337,261 ▲	2.7%	256,298	0.5%	Finance
CME CME Group	$12,576,718	$5,088,557 ▼	-28.8%	58,418	0.5%	Finance
RSP Invesco S&P 500 Equal Weight ETF	$12,382,810	$139,900 ▲	1.1%	73,111	0.5%	ETF
GAL SPDR SSgA Global Allocation ETF	$11,832,412	$1,115,207 ▲	10.4%	273,835	0.5%	ETF
BN Brookfield	$11,691,931	$1,073,629 ▼	-8.4%	279,244	0.5%	Finance
LINDE PLC	$11,681,020	$1,191,458 ▼	-9.3%	25,157	0.5%	SHS
TXN Texas Instruments	$11,641,104	$1,219 ▼	0.0%	66,822	0.5%	Computer and Technology
COST Costco Wholesale	$11,606,715	$580,958 ▲	5.3%	15,843	0.5%	Retail/Wholesale
DHR Danaher	$11,602,549	$4,002,782 ▼	-25.7%	46,462	0.5%	Multi-Sector Conglomerates
XCEM Columbia EM Core ex-China ETF	$10,633,619	$8,722,555 ▲	456.4%	341,917	0.4%	ETF
CSCO Cisco Systems	$10,268,828	$2,372,571 ▼	-18.8%	205,747	0.4%	Computer and Technology
META Meta Platforms	$9,721,523	$229,199 ▲	2.4%	20,020	0.4%	Computer and Technology
LH Laboratory Co. of America	$9,653,499	$3,183,826 ▼	-24.8%	44,189	0.4%	Medical
XOM Exxon Mobil	$9,395,570	$7,253,381 ▲	338.6%	80,829	0.4%	Oils/Energy
AVGO Broadcom	$9,108,921	$103,375 ▲	1.1%	6,873	0.4%	Computer and Technology
DIS Walt Disney	$8,991,118	$2,127,347 ▼	-19.1%	73,481	0.4%	Consumer Discretionary
VOO Vanguard S&P 500 ETF	$7,941,926	$1,468,021 ▼	-15.6%	16,522	0.3%	ETF
PZA Invesco National AMT-Free Municipal Bond ETF	$7,802,609	$4,222,128 ▲	117.9%	327,428	0.3%	ETF
NEE NextEra Energy	$7,672,144	$275,516 ▼	-3.5%	120,046	0.3%	Utilities
BUR Burford Capital	$7,573,485		0.0%	474,232	0.3%	Finance
AON AON	$7,246,473	$328,384 ▼	-4.3%	21,714	0.3%	Finance
GOOGL Alphabet	$7,226,982	$293,710 ▼	-3.9%	47,883	0.3%	Computer and Technology
JNJ Johnson & Johnson	$7,118,916	$835,091 ▲	13.3%	45,002	0.3%	Medical
V Visa	$5,270,928	$489,222 ▼	-8.5%	18,887	0.2%	Business Services
ADBE Adobe	$5,022,284	$325,972 ▲	6.9%	9,953	0.2%	Computer and Technology
EFA iShares MSCI EAFE ETF	$4,917,460	$3,514 ▼	-0.1%	61,576	0.2%	Finance
TJX TJX Companies	$4,902,512	$116,227 ▲	2.4%	48,339	0.2%	Retail/Wholesale
DJP iPath Bloomberg Commodity Index Total Return ETN	$4,762,965	$4,762,965 ▲	New Holding	153,150	0.2%	Finance
INTU Intuit	$4,505,453	$271,718 ▲	6.4%	6,931	0.2%	Computer and Technology
O Realty Income	$4,366,960	$202,443 ▼	-4.4%	80,720	0.2%	Finance
PFE Pfizer	$4,327,654	$573,594 ▲	15.3%	155,951	0.2%	Medical
HD Home Depot	$4,326,253	$207,912 ▲	5.0%	11,278	0.2%	Retail/Wholesale
CTAS Cintas	$4,105,497	$87,936 ▲	2.2%	5,976	0.2%	Industrial Products
TLF Tandy Leather Factory	$3,844,211		0.0%	826,712	0.2%	Retail/Wholesale
BRK.A Berkshire Hathaway	$3,806,640		0.0%	6	0.2%	Finance
AOR iShares Core Growth Allocation ETF	$3,680,288	$325,391 ▲	9.7%	66,109	0.1%	ETF
NOW ServiceNow	$3,653,421	$115,122 ▲	3.3%	4,792	0.1%	Computer and Technology
TPL Texas Pacific Land	$3,632,464	$2,852,633 ▲	365.8%	6,279	0.1%	Oils/Energy
LULU Lululemon Athletica	$3,601,012	$265,642 ▲	8.0%	9,218	0.1%	Consumer Discretionary
TCHP T. Rowe Price Blue Chip Growth ETF	$3,560,429	$10,025 ▲	0.3%	100,862	0.1%	ETF
VNQ Vanguard Real Estate ETF	$3,501,612	$495,017 ▲	16.5%	40,490	0.1%	ETF
RC Ready Capital	$3,478,462	$44,582 ▲	1.3%	380,993	0.1%	Finance
VEEV Veeva Systems	$3,333,324	$240,958 ▲	7.8%	14,387	0.1%	Computer and Technology
ASML ASML	$3,283,100	$327,048 ▲	11.1%	3,383	0.1%	Computer and Technology
ADI Analog Devices	$3,166,427	$174,649 ▲	5.8%	16,009	0.1%	Computer and Technology
SHYD VanEck Short High Yield Muni ETF	$3,107,692	$832,937 ▼	-21.1%	138,674	0.1%	ETF
KEYS Keysight Technologies	$3,094,291	$151,219 ▲	5.1%	19,787	0.1%	Computer and Technology
REGN Regeneron Pharmaceuticals	$2,992,381	$48,124 ▲	1.6%	3,109	0.1%	Medical
FTNT Fortinet	$2,958,437	$469,426 ▲	18.9%	43,309	0.1%	Computer and Technology
QQQ Invesco QQQ	$2,920,827	$241,996 ▼	-7.7%	6,578	0.1%	Finance
MSCI MSCI	$2,885,200	$215,774 ▲	8.1%	5,148	0.1%	Computer and Technology
SPGI S&P Global	$2,865,885	$209,325 ▲	7.9%	6,736	0.1%	Business Services
BLK BlackRock	$2,790,287	$216,754 ▲	8.4%	3,347	0.1%	Finance
PECO Phillips Edison & Company, Inc.	$2,773,174	$361,282 ▼	-11.5%	77,312	0.1%	Finance

Showing largest 100 holdings. View all holdings.

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First Foundation Advisors Top Holdings and 13F Report (2024)

About First Foundation Advisors

Investment Activity

Largest Holdings

Largest New Holdings this Quarter

Largest Purchases this Quarter

Largest Sales this Quarter

Sector Allocation Over Time

Latest 13F Holdings and Changes Since Previous Quarterly Filing

More Institutional Buying and Selling Information

About MarketBeat

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First Foundation Advisors Top Holdings and 13F Report (2024)

About First Foundation Advisors

Investment Activity

Largest Holdings

Largest New Holdings this Quarter

Largest Purchases this Quarter

Largest Sales this Quarter

Sector Allocation Over Time

Map of 500 Largest Holdings ofFirst Foundation Advisors

Latest 13F Holdings and Changes Since Previous Quarterly Filing

More Institutional Buying and Selling Information