Herold Advisors, Inc. Top Holdings and 13F Report (2024)

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About Herold Advisors, Inc.

Investment Activity

Herold Advisors, Inc. has $413.41 million in total holdings as of March 31, 2024.
Herold Advisors, Inc. owns shares of 265 different stocks, but just 107 companies or ETFs make up 80% of its holdings.
Approximately 11.97% of the portfolio was purchased this quarter.
About 5.80% of the portfolio was sold this quarter.
This quarter, Herold Advisors, Inc. has purchased 244 new stocks and bought additional shares in 97 stocks.
Herold Advisors, Inc. sold shares of 96 stocks and completely divested from 12 stocks this quarter.

Largest Holdings

Apple: $16,490,556
Microsoft: $15,877,258
Avantis U.S. Equity ETF: $13,255,830
NVIDIA: $11,322,808
Eli Lilly and Company: $8,902,783

Largest New Holdings this Quarter

Martin Marietta Materials: $1,288,660 Holding
Hubbell: $1,238,924 Holding
KLA: $1,165,215 Holding
Parker-Hannifin: $1,163,824 Holding
Ingersoll Rand: $1,157,915 Holding

Largest Purchases this Quarter

Walmart: 56,123 shares (about $3.38M)
Avantis Core Fixed Income ETF: 76,262 shares (about $3.15M)
Dimensional Core Fixed Income ETF: 67,066 shares (about $2.81M)
Dimensional U.S. Equity ETF: 34,611 shares (about $1.97M)
Amazon.com: 9,790 shares (about $1.77M)

Largest Sales this Quarter

ONEOK: 14,536 shares (about $1.17M)
Waste Management: 5,308 shares (about $1.13M)
JPMorgan Chase & Co.: 5,459 shares (about $1.09M)
Chubb: 3,792 shares (about $982.67K)
Amphenol: 8,414 shares (about $970.56K)

Sector Allocation Over Time

Selling

Neutral

Buying

Latest 13F Holdings and Changes Since Previous Quarterly Filing

Issuer Name	Holdings Value	Approximate Purchase/Sale	Change in Shares	Shares Held	% of Portfolio	Sector
AAPL Apple	$16,490,556	$668,307 ▲	4.2%	96,159	4.0%	Computer and Technology
MSFT Microsoft	$15,877,258	$285,288 ▼	-1.8%	37,733	3.8%	Computer and Technology
AVUS Avantis U.S. Equity ETF	$13,255,830	$1,239,671 ▲	10.3%	148,109	3.2%	ETF
NVDA NVIDIA	$11,322,808	$567,451 ▼	-4.8%	12,531	2.7%	Computer and Technology
LLY Eli Lilly and Company	$8,902,783	$434,908 ▲	5.1%	11,443	2.2%	Medical
MA Mastercard	$8,268,772	$13,966 ▼	-0.2%	17,170	2.0%	Business Services
V Visa	$8,116,768	$27,909 ▼	-0.3%	29,083	2.0%	Business Services
ABBV AbbVie	$6,983,105	$78,855 ▼	-1.1%	38,345	1.7%	Medical
RSP Invesco S&P 500 Equal Weight ETF	$6,773,953	$9,823 ▼	-0.1%	39,995	1.6%	ETF
AVUV Avantis U.S. Small Cap Value ETF	$6,288,549	$906,452 ▲	16.8%	67,093	1.5%	ETF
JPM JPMorgan Chase & Co.	$5,911,608	$1,093,577 ▼	-15.6%	29,510	1.4%	Finance
DSTL Distillate U.S. Fundamental Stability & Value ETF	$5,549,047	$1,182,104 ▲	27.1%	102,930	1.3%	ETF
AMZN Amazon.com	$5,079,862	$1,765,920 ▲	53.3%	28,162	1.2%	Retail/Wholesale
HD Home Depot	$5,033,068	$73,655 ▼	-1.4%	13,120	1.2%	Retail/Wholesale
WMT Walmart	$4,988,544	$3,376,941 ▲	209.5%	82,907	1.2%	Retail/Wholesale
GOOGL Alphabet	$4,963,731	$26,866 ▲	0.5%	32,887	1.2%	Computer and Technology
MRK Merck & Co., Inc.	$4,904,354	$82,740 ▼	-1.7%	37,165	1.2%	Medical
XOM Exxon Mobil	$4,286,010	$204,251 ▲	5.0%	36,869	1.0%	Oils/Energy
META Meta Platforms	$4,083,895	$118,972 ▲	3.0%	8,410	1.0%	Computer and Technology
PSX Phillips 66	$3,978,244	$273,275 ▼	-6.4%	24,355	1.0%	Oils/Energy
IBM International Business Machines	$3,934,065	$169,975 ▼	-4.1%	20,599	1.0%	Computer and Technology
DGRO iShares Core Dividend Growth ETF	$3,910,379	$319,565 ▼	-7.6%	67,350	0.9%	ETF
CVX Chevron	$3,907,533	$48,115 ▲	1.2%	24,770	0.9%	Oils/Energy
BND Vanguard Total Bond Market ETF	$3,844,341	$65,803 ▲	1.7%	52,930	0.9%	ETF
PG Procter & Gamble	$3,614,906	$700,198 ▼	-16.2%	22,277	0.9%	Consumer Staples
BIP Brookfield Infrastructure Partners	$3,519,226	$160,202 ▼	-4.4%	112,759	0.9%	Finance
AVIG Avantis Core Fixed Income ETF	$3,501,785	$3,145,836 ▲	883.8%	84,891	0.8%	ETF
XLE Energy Select Sector SPDR Fund	$3,431,850	$26,814 ▲	0.8%	36,348	0.8%	ETF
CTAS Cintas	$3,388,432	$64,581 ▼	-1.9%	4,932	0.8%	Industrial Products
LQD iShares iBoxx $ Investment Grade Corporate Bond ETF	$3,301,474	$12,635 ▼	-0.4%	30,311	0.8%	Finance
JPST JPMorgan Ultra-Short Income ETF	$3,260,428	$477,927 ▲	17.2%	64,625	0.8%	ETF
DFCF Dimensional Core Fixed Income ETF	$3,237,601	$2,813,441 ▲	663.3%	77,177	0.8%	ETF
ISRG Intuitive Surgical	$3,172,766		0.0%	7,950	0.8%	Medical
INTU Intuit	$3,120,650	$206,050 ▼	-6.2%	4,801	0.8%	Computer and Technology
JNJ Johnson & Johnson	$3,112,054	$15,188 ▲	0.5%	19,671	0.8%	Medical
DFAX Dimensional World ex U.S. Core Equity 2 ETF	$3,055,217	$119,059 ▲	4.1%	120,095	0.7%	ETF
ETN Eaton	$3,022,840	$257,662 ▼	-7.9%	9,667	0.7%	Industrial Products
OMFL Invesco Russell 1000 Dynamic Multifactor ETF	$2,914,010	$214,464 ▼	-6.9%	52,760	0.7%	ETF
NKE NIKE	$2,805,506	$626,474 ▼	-18.3%	29,852	0.7%	Consumer Discretionary
SPGI S&P Global	$2,761,171	$42,545 ▼	-1.5%	6,490	0.7%	Business Services
JEPI JPMorgan Equity Premium Income ETF	$2,720,403	$156,058 ▲	6.1%	47,014	0.7%	ETF
VZ Verizon Communications	$2,646,085	$139,374 ▲	5.6%	63,051	0.6%	Computer and Technology
OKE ONEOK	$2,575,203	$1,165,379 ▼	-31.2%	32,121	0.6%	Oils/Energy
IQLT iShares MSCI Intl Quality Factor ETF	$2,573,762	$7,535 ▼	-0.3%	64,895	0.6%	ETF
BRK.B Berkshire Hathaway	$2,539,100	$1,288,053 ▲	103.0%	6,038	0.6%	Finance
DGRW WisdomTree U.S. Quality Dividend Growth Fund	$2,526,508	$280,012 ▼	-10.0%	33,159	0.6%	Manufacturing
GOOG Alphabet	$2,468,750	$55,575 ▲	2.3%	16,214	0.6%	Computer and Technology
DFUS Dimensional U.S. Equity ETF	$2,426,607	$1,972,135 ▲	433.9%	42,587	0.6%	ETF
USFR WisdomTree Bloomberg Floating Rate Treasury Fund	$2,409,425	$444,076 ▲	22.6%	47,909	0.6%	Finance
ZTS Zoetis	$2,384,846	$108,633 ▼	-4.4%	14,094	0.6%	Medical
BN Brookfield	$2,326,178	$178,028 ▼	-7.1%	55,532	0.6%	Finance
QCOM QUALCOMM	$2,308,532	$186,410 ▲	8.8%	13,635	0.6%	Computer and Technology
APH Amphenol	$2,248,172	$970,555 ▼	-30.2%	19,490	0.5%	Computer and Technology
NUE Nucor	$2,172,942		0.0%	10,980	0.5%	Basic Materials
CMCSA Comcast	$2,149,561	$12,008 ▲	0.6%	49,586	0.5%	Consumer Discretionary
GSLC Goldman Sachs ActiveBeta U.S. Large Cap Equity ETF	$2,127,591	$41,412 ▼	-1.9%	20,499	0.5%	ETF
AVGO Broadcom	$1,947,707	$129,936 ▼	-6.3%	1,469	0.5%	Computer and Technology
SCHO Schwab Short-Term U.S. Treasury ETF	$1,945,900	$88,899 ▲	4.8%	40,363	0.5%	ETF
TSLA Tesla	$1,937,909	$522,272 ▲	36.9%	11,024	0.5%	Auto/Tires/Trucks
UNH UnitedHealth Group	$1,929,495	$32,653 ▼	-1.7%	3,900	0.5%	Medical
CB Chubb	$1,909,102	$982,668 ▼	-34.0%	7,367	0.5%	Finance
AVDE Avantis International Equity ETF	$1,904,792	$574,886 ▲	43.2%	29,883	0.5%	ETF
CVS CVS Health	$1,892,643	$19,226 ▼	-1.0%	23,724	0.5%	Retail/Wholesale
COWZ Pacer US Cash Cows 100 ETF	$1,855,091	$276,910 ▼	-13.0%	31,922	0.4%	ETF
PLD Prologis	$1,814,616	$68,366 ▼	-3.6%	13,935	0.4%	Finance
JPIE JPMorgan Income ETF	$1,813,667	$109,256 ▼	-5.7%	39,807	0.4%	ETF
BMY Bristol-Myers Squibb	$1,785,179	$63,406 ▲	3.7%	32,913	0.4%	Medical
BAC Bank of America	$1,695,188	$90,711 ▼	-5.1%	44,701	0.4%	Finance
ED Consolidated Edison	$1,661,693	$98,548 ▼	-5.6%	18,295	0.4%	Utilities
DE Deere & Company	$1,636,352	$741,966 ▼	-31.2%	3,983	0.4%	Industrial Products
LMT Lockheed Martin	$1,632,528	$64,137 ▲	4.1%	3,589	0.4%	Aerospace
HSY Hershey	$1,570,609	$237,877 ▲	17.8%	8,075	0.4%	Consumer Staples
PFE Pfizer	$1,557,509	$212,121 ▼	-12.0%	56,119	0.4%	Medical
DIS Walt Disney	$1,533,165	$32,313 ▲	2.2%	12,526	0.4%	Consumer Discretionary
NEE NextEra Energy	$1,472,550	$29,590 ▲	2.1%	23,041	0.4%	Utilities
APD Air Products and Chemicals	$1,464,038	$289,755 ▲	24.7%	6,043	0.4%	Basic Materials
SPGP Invesco S&P 500 GARP ETF	$1,447,179	$51,442 ▼	-3.4%	13,588	0.4%	ETF
IVV iShares Core S&P 500 ETF	$1,437,047	$298,662 ▼	-17.2%	2,733	0.3%	ETF
SCHG Schwab U.S. Large-Cap Growth ETF	$1,421,027	$96,985 ▲	7.3%	15,326	0.3%	ETF
DKS DICK'S Sporting Goods	$1,417,967	$22,486 ▲	1.6%	6,306	0.3%	Retail/Wholesale
SHEL Shell	$1,414,993	$13,878 ▲	1.0%	21,105	0.3%	Oils/Energy
MCD McDonald's	$1,401,855	$24,812 ▲	1.8%	4,972	0.3%	Retail/Wholesale
JQUA JPMorgan US Quality Factor ETF	$1,399,551	$144,497 ▼	-9.4%	26,471	0.3%	ETF
AMGN Amgen	$1,396,521	$863,619 ▲	162.1%	4,911	0.3%	Medical
ABT Abbott Laboratories	$1,395,745	$809,487 ▼	-36.7%	12,280	0.3%	Medical
SPHY SPDR Portfolio High Yield Bond ETF	$1,385,243	$2,581 ▼	-0.2%	59,047	0.3%	ETF
IQV IQVIA	$1,365,606		0.0%	5,400	0.3%	Medical
AMT American Tower	$1,335,511	$9,287 ▲	0.7%	6,759	0.3%	Finance
BA Boeing	$1,327,948	$94,578 ▲	7.7%	6,880	0.3%	Aerospace
CMPR Cimpress	$1,318,799		0.0%	14,900	0.3%	Consumer Discretionary
RDVI FT Vest Rising Dividend Achievers Target Income ETF	$1,303,785	$4,529 ▲	0.3%	53,254	0.3%	ETF
T AT&T	$1,301,276	$78,068 ▲	6.4%	73,925	0.3%	Computer and Technology
CSCO Cisco Systems	$1,289,144	$214,117 ▼	-14.2%	25,829	0.3%	Computer and Technology
MLM Martin Marietta Materials	$1,288,660	$1,288,660 ▲	New Holding	2,099	0.3%	Construction
BRK.A Berkshire Hathaway	$1,268,880		0.0%	2	0.3%	Finance
RDVY First Trust NASDAQ Rising Dividend Achievers	$1,257,911	$174,694 ▼	-12.2%	22,394	0.3%	Manufacturing
COST Costco Wholesale	$1,250,599	$146,526 ▲	13.3%	1,707	0.3%	Retail/Wholesale
HUBB Hubbell	$1,238,924	$1,238,924 ▲	New Holding	2,985	0.3%	Industrial Products
GLD SPDR Gold Shares	$1,225,063		0.0%	5,955	0.3%	Finance
BLK BlackRock	$1,216,368	$59,193 ▼	-4.6%	1,459	0.3%	Finance

Showing largest 100 holdings. View all holdings.

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Herold Advisors, Inc. Top Holdings and 13F Report (2024)

About Herold Advisors, Inc.

Investment Activity

Largest Holdings

Largest New Holdings this Quarter

Largest Purchases this Quarter

Largest Sales this Quarter

Sector Allocation Over Time

Latest 13F Holdings and Changes Since Previous Quarterly Filing

More Institutional Buying and Selling Information

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Herold Advisors, Inc. Top Holdings and 13F Report (2024)

About Herold Advisors, Inc.

Investment Activity

Largest Holdings

Largest New Holdings this Quarter

Largest Purchases this Quarter

Largest Sales this Quarter

Sector Allocation Over Time

Map of 500 Largest Holdings ofHerold Advisors, Inc.

Latest 13F Holdings and Changes Since Previous Quarterly Filing

More Institutional Buying and Selling Information