Nicolet Advisory Services, LLC Top Holdings and 13F Report (2024)

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About Nicolet Advisory Services, LLC

Investment Activity

Nicolet Advisory Services, LLC has $984.57 million in total holdings as of March 31, 2024.
Nicolet Advisory Services, LLC owns shares of 343 different stocks, but just 46 companies or ETFs make up 80% of its holdings.
Approximately 3.21% of the portfolio was purchased this quarter.
About 4.15% of the portfolio was sold this quarter.
This quarter, Nicolet Advisory Services, LLC has purchased 320 new stocks and bought additional shares in 160 stocks.
Nicolet Advisory Services, LLC sold shares of 125 stocks and completely divested from 15 stocks this quarter.

Largest Holdings

SPDR Portfolio S&P 500 Value ETF: $149,733,801
SPDR Portfolio S&P 500 Growth ETF: $120,536,107
Vanguard Total Bond Market ETF: $53,861,828
iShares Core S&P Total U.S. Stock Market ETF: $33,014,253
Vanguard FTSE Developed Markets ETF: $27,038,367

Largest New Holdings this Quarter

TRAVELERS COMPANIES INC: $1,696,994 Holding
RTX CORPORATION: $953,004 Holding
Fidelity High Dividend ETF: $598,612 Holding
TARGET CORP: $438,323 Holding
Ryan Specialty: $411,730 Holding

Largest Purchases this Quarter

TRAVELERS COMPANIES INC: 7,581 shares (about $1.70M)
Walmart: 27,383 shares (about $1.64M)
NVIDIA: 1,219 shares (about $1.04M)
RTX CORPORATION: 9,380 shares (about $953.00K)
iShares 10-20 Year Treasury Bond ETF: 8,230 shares (about $845.63K)

Largest Sales this Quarter

SPDR Portfolio S&P 500 Growth ETF: 109,462 shares (about $7.99M)
Vanguard Mid-Cap Value ETF: 22,862 shares (about $3.53M)
SPDR Portfolio S&P 500 Value ETF: 67,731 shares (about $3.35M)
Vanguard Mid-Cap ETF: 8,061 shares (about $1.99M)
Vanguard Small-Cap ETF: 6,077 shares (about $1.37M)

Sector Allocation Over Time

Selling

Neutral

Buying

Latest 13F Holdings and Changes Since Previous Quarterly Filing

Issuer Name	Holdings Value	Approximate Purchase/Sale	Change in Shares	Shares Held	% of Portfolio	Sector
SPYV SPDR Portfolio S&P 500 Value ETF	$149,733,801	$3,345,911 ▼	-2.2%	3,031,049	15.2%	ETF
SPYG SPDR Portfolio S&P 500 Growth ETF	$120,536,107	$7,990,724 ▼	-6.2%	1,651,180	12.2%	ETF
BND Vanguard Total Bond Market ETF	$53,861,828	$497,697 ▲	0.9%	749,330	5.5%	ETF
ITOT iShares Core S&P Total U.S. Stock Market ETF	$33,014,253	$488,145 ▼	-1.5%	288,586	3.4%	ETF
VEA Vanguard FTSE Developed Markets ETF	$27,038,367	$454,886 ▼	-1.7%	541,200	2.7%	ETF
VTEB Vanguard Tax-Exempt Bond ETF	$26,338,327	$385,476 ▼	-1.4%	525,296	2.7%	ETF
AAPL Apple	$25,465,757	$260,783 ▼	-1.0%	150,090	2.6%	Computer and Technology
VO Vanguard Mid-Cap ETF	$24,366,466	$1,994,214 ▼	-7.6%	98,494	2.5%	ETF
BRK.B Berkshire Hathaway	$23,267,427	$408,470 ▲	1.8%	56,108	2.4%	Finance
MSFT Microsoft	$18,092,629	$710,184 ▲	4.1%	42,443	1.8%	Computer and Technology
PG Procter & Gamble	$17,862,273	$384,602 ▲	2.2%	114,019	1.8%	Consumer Staples
BFC Bank First	$17,601,863	$269,088 ▼	-1.5%	210,826	1.8%	Financial Services
YLD Principal Active High Yield ETF	$14,599,149	$298,069 ▲	2.1%	766,963	1.5%	ETF
TLH iShares 10-20 Year Treasury Bond ETF	$13,791,405	$845,632 ▲	6.5%	134,223	1.4%	ETF
AMJ JPMorgan Alerian MLP Index ETN	$13,516,395	$854,607 ▼	-5.9%	476,265	1.4%	Finance
MUB iShares National Muni Bond ETF	$12,927,170	$455,458 ▲	3.7%	120,939	1.3%	ETF
JPM JPMorgan Chase & Co.	$12,553,051	$89,111 ▲	0.7%	63,673	1.3%	Finance
VOO Vanguard S&P 500 ETF	$11,249,091	$885,800 ▼	-7.3%	23,570	1.1%	ETF
AVRE Avantis Real Estate ETF	$11,006,851	$378,822 ▲	3.6%	262,255	1.1%	ETF
IVV iShares Core S&P 500 ETF	$10,448,549	$524,384 ▼	-4.8%	20,025	1.1%	ETF
WEC WEC Energy Group	$9,298,222	$538,392 ▼	-5.5%	113,518	0.9%	Utilities
AMZN Amazon.com	$8,998,311	$660,614 ▲	7.9%	48,464	0.9%	Retail/Wholesale
AMLP Alerian MLP ETF	$8,934,598	$26,538 ▲	0.3%	188,533	0.9%	ETF
VB Vanguard Small-Cap ETF	$8,471,199	$1,369,099 ▼	-13.9%	37,601	0.9%	ETF
VTV Vanguard Value ETF	$7,896,753	$499,446 ▼	-5.9%	49,109	0.8%	ETF
VGSH Vanguard Short-Term Treasury Index ETF	$7,473,407	$587,971 ▼	-7.3%	129,253	0.8%	ETF
VUG Vanguard Growth ETF	$7,459,022	$692,523 ▼	-8.5%	21,757	0.8%	ETF
PEP PepsiCo	$6,969,556	$73,021 ▲	1.1%	40,851	0.7%	Consumer Staples
SUB iShares Short-Term National Muni Bond ETF	$6,894,002	$162,419 ▼	-2.3%	66,003	0.7%	ETF
GOOGL Alphabet	$6,748,364	$467,451 ▲	7.4%	43,093	0.7%	Computer and Technology
SPY SPDR S&P 500 ETF Trust	$6,678,783	$1,019,915 ▼	-13.2%	12,861	0.7%	Finance
NVDA NVIDIA	$6,558,680	$1,040,478 ▲	18.9%	7,684	0.7%	Computer and Technology
IEMG iShares Core MSCI Emerging Markets ETF	$6,156,966	$372,790 ▼	-5.7%	117,164	0.6%	ETF
HD Home Depot	$5,884,901	$101,196 ▼	-1.7%	16,283	0.6%	Consumer Cyclical
META Meta Platforms	$5,485,062	$148,357 ▲	2.8%	10,611	0.6%	Computer and Technology
OSK Oshkosh	$5,419,850	$10,006 ▲	0.2%	43,331	0.6%	Auto/Tires/Trucks
KO Coca-Cola	$5,146,641	$140,282 ▲	2.8%	86,180	0.5%	Consumer Staples
XOM Exxon Mobil	$4,621,443	$311,917 ▲	7.2%	38,137	0.5%	Oils/Energy
IGF iShares Global Infrastructure ETF	$4,033,653	$119,132 ▼	-2.9%	84,342	0.4%	Manufacturing
DFAC Dimensional U.S. Core Equity 2 ETF	$4,026,775	$104,441 ▼	-2.5%	127,349	0.4%	ETF
GUNR FlexShares Global Upstream Natural Resources Index Fund	$3,561,406	$296,731 ▼	-7.7%	83,523	0.4%	ETF
VGIT Vanguard Intermediate-Term Treasury Index ETF	$3,497,094	$263,183 ▼	-7.0%	60,326	0.4%	ETF
ABT Abbott Laboratories	$3,390,447	$65,553 ▲	2.0%	30,153	0.3%	Medical
SPDW SPDR Portfolio Developed World ex-US ETF	$3,274,906	$261,541 ▼	-7.4%	91,708	0.3%	ETF
SPAB SPDR Portfolio Aggregate Bond ETF	$2,973,947	$140,869 ▼	-4.5%	118,815	0.3%	ETF
GOOG Alphabet	$2,887,162	$68,158 ▼	-2.3%	18,257	0.3%	Computer and Technology
BBAG JPMorgan BetaBuilders U.S. Aggregate Bond ETF	$2,853,870	$516,073 ▼	-15.3%	62,909	0.3%	ETF
UNH UnitedHealth Group	$2,728,783	$32,639 ▼	-1.2%	5,936	0.3%	Medical
ETN Eaton	$2,513,909	$320,477 ▼	-11.3%	8,009	0.3%	Industrial Products
LLY Eli Lilly and Company	$2,497,419	$266,553 ▲	11.9%	3,298	0.3%	Medical
TJX TJX Companies	$2,478,247	$46,510 ▼	-1.8%	25,523	0.3%	Retail/Wholesale
WMT Walmart	$2,452,837	$1,637,238 ▲	200.7%	41,024	0.2%	Retail/Wholesale
SPMD SPDR Portfolio S&P 400 Mid Cap ETF	$2,351,076	$247,906 ▼	-9.5%	44,621	0.2%	ETF
ORCL Oracle	$2,210,926	$134,201 ▲	6.5%	17,941	0.2%	Computer and Technology
MDY SPDR S&P MidCap 400 ETF Trust	$2,180,837	$64,805 ▲	3.1%	3,971	0.2%	ETF
VIG Vanguard Dividend Appreciation ETF	$2,151,507	$26,602 ▼	-1.2%	11,970	0.2%	ETF
MA Mastercard	$2,046,132	$24,078 ▲	1.2%	4,334	0.2%	Business Services
SPTM SPDR Portfolio S&P 1500 Composite Stock Market ETF	$2,020,102	$184,103 ▼	-8.4%	31,733	0.2%	ETF
ASB Associated Banc	$1,977,461	$79,917 ▼	-3.9%	92,146	0.2%	Finance
COST Costco Wholesale	$1,940,721	$84,785 ▲	4.6%	2,701	0.2%	Retail/Wholesale
ABBV AbbVie	$1,888,590	$206,214 ▲	12.3%	11,100	0.2%	Medical
HON Honeywell International	$1,880,480	$8,333 ▼	-0.4%	9,478	0.2%	Multi-Sector Conglomerates
MCD McDonald's	$1,870,991	$89,185 ▲	5.0%	6,944	0.2%	Retail/Wholesale
MRK Merck & Co., Inc.	$1,837,562	$116,954 ▲	6.8%	14,502	0.2%	Medical
SCZ iShares MSCI EAFE Small-Cap ETF	$1,809,094	$44,541 ▼	-2.4%	28,553	0.2%	ETF
JNJ Johnson & Johnson	$1,807,538	$40,357 ▲	2.3%	11,869	0.2%	Medical
IBM International Business Machines	$1,776,931	$93,144 ▼	-5.0%	9,386	0.2%	Computer and Technology
BA Boeing	$1,714,405	$74,632 ▲	4.6%	9,625	0.2%	Aerospace
TRAVELERS COMPANIES INC	$1,696,994	$1,696,994 ▲	New Holding	7,581	0.2%	COM
WFC Wells Fargo & Company	$1,661,820	$108,193 ▲	7.0%	28,861	0.2%	Finance
DIS Walt Disney	$1,602,199	$5,191 ▼	-0.3%	13,581	0.2%	Consumer Discretionary
MPC Marathon Petroleum	$1,595,142	$10,606 ▲	0.7%	7,520	0.2%	Oils/Energy
CRM Salesforce	$1,526,666	$907 ▲	0.1%	5,049	0.2%	Computer and Technology
MU Micron Technology	$1,514,670	$6,622 ▲	0.4%	12,352	0.2%	Computer and Technology
V Visa	$1,465,790	$104,047 ▲	7.6%	5,297	0.1%	Financial Services
CAT Caterpillar	$1,431,765	$210,860 ▲	17.3%	3,850	0.1%	Industrial Products
TSLA Tesla	$1,416,101	$50,941 ▼	-3.5%	8,006	0.1%	Auto/Tires/Trucks
CVX Chevron	$1,371,296	$177,548 ▲	14.9%	8,465	0.1%	Oils/Energy
BX Blackstone	$1,358,808	$54,516 ▲	4.2%	10,294	0.1%	Finance
VNQ Vanguard Real Estate ETF	$1,344,608	$85,027 ▼	-5.9%	15,640	0.1%	ETF
TMO Thermo Fisher Scientific	$1,313,654	$51,839 ▲	4.1%	2,230	0.1%	Medical
VOT Vanguard Mid-Cap Growth ETF	$1,303,247	$8,888 ▼	-0.7%	5,572	0.1%	ETF
MGK Vanguard Mega Cap Growth ETF	$1,232,350	$214,235 ▼	-14.8%	4,320	0.1%	ETF
PSX Phillips 66	$1,222,961	$58,551 ▼	-4.6%	7,394	0.1%	Oils/Energy
MDLZ Mondelez International	$1,202,939	$59,987 ▼	-4.7%	17,727	0.1%	Consumer Staples
MAS Masco	$1,172,358	$29,004 ▼	-2.4%	15,279	0.1%	Construction
PM Philip Morris International	$1,163,918	$1,366 ▼	-0.1%	12,780	0.1%	Consumer Staples
NEE NextEra Energy	$1,149,541	$316,382 ▲	38.0%	17,582	0.1%	Utilities
DE Deere & Company	$1,141,537	$56,789 ▲	5.2%	2,774	0.1%	Industrial Products
CMCSA Comcast	$1,135,417	$85,240 ▲	8.1%	28,279	0.1%	Consumer Discretionary
GII SPDR S&P Global Infrastructure ETF	$1,120,618	$134,247 ▼	-10.7%	20,710	0.1%	ETF
SHM SPDR Nuveen Barclays Short Term Municipal Bond ETF	$1,048,808	$307,602 ▼	-22.7%	22,183	0.1%	Finance
GD General Dynamics	$1,028,627	$47,373 ▲	4.8%	3,561	0.1%	Aerospace
SCHW Charles Schwab	$999,777	$66,714 ▼	-6.3%	13,832	0.1%	Finance
AMT American Tower	$992,586	$160,032 ▲	19.2%	5,148	0.1%	Finance
AOA iShares Core Aggressive Allocation ETF	$974,661	$35,148 ▼	-3.5%	13,366	0.1%	ETF
T AT&T	$971,966	$18,658 ▲	2.0%	57,513	0.1%	Computer and Technology
KMB Kimberly-Clark	$955,009	$57,057 ▼	-5.6%	7,465	0.1%	Consumer Staples
RTX CORPORATION	$953,004	$953,004 ▲	New Holding	9,380	0.1%	COM
USB U.S. Bancorp	$951,844	$76,281 ▲	8.7%	21,662	0.1%	Finance

Showing largest 100 holdings. View all holdings.

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Nicolet Advisory Services, LLC Top Holdings and 13F Report (2024)

About Nicolet Advisory Services, LLC

Investment Activity

Largest Holdings

Largest New Holdings this Quarter

Largest Purchases this Quarter

Largest Sales this Quarter

Sector Allocation Over Time

Latest 13F Holdings and Changes Since Previous Quarterly Filing

More Institutional Buying and Selling Information

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Nicolet Advisory Services, LLC Top Holdings and 13F Report (2024)

About Nicolet Advisory Services, LLC

Investment Activity

Largest Holdings

Largest New Holdings this Quarter

Largest Purchases this Quarter

Largest Sales this Quarter

Sector Allocation Over Time

Map of 500 Largest Holdings ofNicolet Advisory Services, LLC

Latest 13F Holdings and Changes Since Previous Quarterly Filing

More Institutional Buying and Selling Information