First Advantage (FA) Competitors

Maplebear (NASDAQ:CART) and First Advantage (NYSE:FA) are both mid-cap business services companies, but which is the better investment? We will contrast the two companies based on the strength of their institutional ownership, risk, profitability, earnings, media sentiment, dividends, analyst recommendations, community ranking and valuation.

Is CART or FA more profitable?

First Advantage has a net margin of 4.28% compared to First Advantage's net margin of 0.00%. Maplebear's return on equity of 14.12% beat First Advantage's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Maplebear	N/A	N/A	N/A
First Advantage	4.28%	14.12%	7.97%

Which has stronger valuation and earnings, CART or FA?

First Advantage has lower revenue, but higher earnings than Maplebear.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Maplebear	$3.04B	2.65	-$1.62B	N/A	N/A
First Advantage	$763.76M	3.05	$37.29M	$0.22	73.00

Does the MarketBeat Community believe in CART or FA?

Maplebear received 6 more outperform votes than First Advantage when rated by MarketBeat users. Likewise, 58.00% of users gave Maplebear an outperform vote while only 54.76% of users gave First Advantage an outperform vote.

Company	Underperform	Outperform
Maplebear	Outperform Votes 29 58.00%	Underperform Votes 21 42.00%
First Advantage	Outperform Votes 23 54.76%	Underperform Votes 19 45.24%

Does the media favor CART or FA?

In the previous week, First Advantage had 6 more articles in the media than Maplebear. MarketBeat recorded 14 mentions for First Advantage and 8 mentions for Maplebear. First Advantage's average media sentiment score of 0.90 beat Maplebear's score of 0.64 indicating that Maplebear is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Maplebear	5 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
First Advantage	7 Very Positive mention(s)	3 Positive mention(s)	3 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Positive

Do institutionals & insiders have more ownership in CART or FA?

63.1% of Maplebear shares are held by institutional investors. Comparatively, 94.9% of First Advantage shares are held by institutional investors. 36.0% of Maplebear shares are held by insiders. Comparatively, 5.3% of First Advantage shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

Do analysts prefer CART or FA?

Maplebear presently has a consensus price target of $41.05, indicating a potential upside of 34.69%. First Advantage has a consensus price target of $18.00, indicating a potential upside of 12.08%. Given First Advantage's higher possible upside, research analysts plainly believe Maplebear is more favorable than First Advantage.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Maplebear	0 Sell rating(s)	10 Hold rating(s)	13 Buy rating(s)	0 Strong Buy rating(s)	2.57
First Advantage	0 Sell rating(s)	2 Hold rating(s)	4 Buy rating(s)	0 Strong Buy rating(s)	2.67

Summary

First Advantage beats Maplebear on 8 of the 15 factors compared between the two stocks.