Alpha Financial Partners, LLC Top Holdings and 13F Report (2023)

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About Alpha Financial Partners, LLC

Investment Activity

Alpha Financial Partners, LLC has $109.88 million in total holdings as of December 31, 2022.
Alpha Financial Partners, LLC owns shares of 73 different stocks, but just 18 companies or ETFs make up 80% of its holdings.
Approximately 10.37% of the portfolio was purchased this quarter.
About 4.79% of the portfolio was sold this quarter.
This quarter, Alpha Financial Partners, LLC has purchased 81 new stocks and bought additional shares in 34 stocks.
Alpha Financial Partners, LLC sold shares of 24 stocks and completely divested from 15 stocks this quarter.

Largest Holdings

iShares Core S&P 500 ETF: $35,010,142
iShares Core U.S. Aggregate Bond ETF: $12,498,910
iShares Core S&P Mid-Cap ETF: $6,007,611
iShares National Muni Bond ETF: $4,870,644
SPDR Portfolio S&P 500 ETF: $4,407,881

Largest New Holdings this Quarter

Invesco S&P 500 Equal Weight ETF: $361,802 Holding
Walmart: $250,616 Holding
PACCAR: $231,922 Holding
Oracle: $231,137 Holding
FedEx: $222,221 Holding

Largest Purchases this Quarter

iShares Core S&P Mid-Cap ETF: 79,677 shares (about $4.84M)
SPDR Portfolio S&P 500 ETF: 34,838 shares (about $2.14M)
iShares Core S&P 500 ETF: 2,342 shares (about $1.23M)
iShares Core U.S. Aggregate Bond ETF: 6,649 shares (about $651.20K)
Invesco S&P 500 Equal Weight ETF: 2,136 shares (about $361.80K)

Largest Sales this Quarter

iShares Core High Dividend ETF: 2,111 shares (about $232.65K)
JPMorgan Equity Premium Income ETF: 3,139 shares (about $181.62K)
NextEra Energy: 2,554 shares (about $163.22K)
Pacer Lunt Large Cap Multi-Factor Alternator ETF: 2,874 shares (about $134.01K)
Netflix: 156 shares (about $94.74K)

Sector Allocation Over Time

Selling

Neutral

Buying

Latest 13F Holdings and Changes Since Previous Quarterly Filing

Issuer Name	Holdings Value	Approximate Purchase/Sale	Change in Shares	Shares Held	% of Portfolio	Sector
IVV iShares Core S&P 500 ETF	$35,010,142	$1,231,267 ▲	3.6%	66,593	31.9%	ETF
AGG iShares Core U.S. Aggregate Bond ETF	$12,498,910	$651,203 ▲	5.5%	127,618	11.4%	Finance
IJH iShares Core S&P Mid-Cap ETF	$6,007,611	$4,839,581 ▲	414.3%	98,907	5.5%	ETF
MUB iShares National Muni Bond ETF	$4,870,644	$159,141 ▲	3.4%	45,266	4.4%	ETF
SPLG SPDR Portfolio S&P 500 ETF	$4,407,881	$2,143,580 ▲	94.7%	71,638	4.0%	ETF
QQQ Invesco QQQ	$3,989,599	$79,481 ▼	-2.0%	8,985	3.6%	Finance
IXUS iShares Core MSCI Total International Stock ETF	$3,484,861	$129,476 ▲	3.9%	51,354	3.2%	Manufacturing
IJR iShares Core S&P Small-Cap ETF	$3,036,086	$108,641 ▲	3.7%	27,471	2.8%	ETF
PALC Pacer Lunt Large Cap Multi-Factor Alternator ETF	$2,928,881	$134,015 ▼	-4.4%	62,811	2.7%	ETF
BILS SPDR Bloomberg 3-12 Month T-Bill ETF	$2,439,046	$43,247 ▲	1.8%	24,533	2.2%	ETF
JEPI JPMorgan Equity Premium Income ETF	$2,353,761	$181,624 ▼	-7.2%	40,680	2.1%	ETF
SGOV iShares 0-3 Month Treasury Bond ETF	$1,345,977	$54,282 ▲	4.2%	13,365	1.2%	ETF
PWR Quanta Services	$1,191,462	$520 ▲	0.0%	4,586	1.1%	Construction
SPY SPDR S&P 500 ETF Trust	$1,124,534	$7,846 ▲	0.7%	2,150	1.0%	Finance
HDV iShares Core High Dividend ETF	$1,025,620	$232,655 ▼	-18.5%	9,306	0.9%	ETF
MUNI PIMCO Intermediate Municipal Bond Exchange-Traded Fund	$994,138	$30,957 ▲	3.2%	18,947	0.9%	ETF
SPSM SPDR Portfolio S&P 600 Small Cap ETF	$957,477	$3,314 ▲	0.3%	22,246	0.9%	ETF
VTI Vanguard Total Stock Market ETF	$905,048	$1,560 ▲	0.2%	3,482	0.8%	ETF
IAU iShares Gold Trust	$900,820	$20,081 ▼	-2.2%	21,443	0.8%	Finance
AAPL Apple	$892,289	$51,792 ▲	6.2%	5,203	0.8%	Computer and Technology
VOO Vanguard S&P 500 ETF	$824,104	$7,212 ▲	0.9%	1,714	0.8%	ETF
MSFT Microsoft	$817,846	$13,042 ▲	1.6%	1,944	0.7%	Computer and Technology
ICSH BlackRock Ultra Short-Term Bond ETF	$731,564	$8,191 ▲	1.1%	14,469	0.7%	ETF
COST Costco Wholesale	$705,586	$77,666 ▼	-9.9%	963	0.6%	Retail/Wholesale
COWZ Pacer US Cash Cows 100 ETF	$681,996	$27,952 ▼	-3.9%	11,736	0.6%	ETF
DDEC FT Vest U.S. Equity Deep Buffer ETF - December	$661,268	$101,967 ▲	18.2%	17,646	0.6%	ETF
HD Home Depot	$618,624	$8,054 ▲	1.3%	1,613	0.6%	Retail/Wholesale
VUG Vanguard Growth ETF	$587,983	$4,131 ▼	-0.7%	1,708	0.5%	ETF
QUAL iShares MSCI USA Quality Factor ETF	$579,018	$28,926 ▼	-4.8%	3,523	0.5%	ETF
NVDA NVIDIA	$557,609	$74,107 ▼	-11.7%	617	0.5%	Computer and Technology
XOM Exxon Mobil	$556,287	$3,836 ▲	0.7%	4,786	0.5%	Oils/Energy
JPM JPMorgan Chase & Co.	$546,585	$17,425 ▲	3.3%	2,729	0.5%	Finance
PAVE Global X U.S. Infrastructure Development ETF	$472,505	$19,945 ▼	-4.1%	11,869	0.4%	ETF
AMZN Amazon.com	$455,279	$24,351 ▲	5.7%	2,524	0.4%	Retail/Wholesale
GOOG Alphabet	$452,364	$2,436 ▲	0.5%	2,971	0.4%	Computer and Technology
IWY iShares Russell Top 200 Growth ETF	$438,556		0.0%	2,248	0.4%	ETF
TJX TJX Companies	$396,145	$1,927 ▲	0.5%	3,906	0.4%	Retail/Wholesale
BRK.B Berkshire Hathaway	$372,160	$10,092 ▼	-2.6%	885	0.3%	Finance
LLY Eli Lilly and Company	$362,031		0.0%	465	0.3%	Medical
RSP Invesco S&P 500 Equal Weight ETF	$361,802	$361,802 ▲	New Holding	2,136	0.3%	ETF
UNP Union Pacific	$344,964	$9,589 ▲	2.9%	1,403	0.3%	Transportation
BAC Bank of America	$337,047	$1,327 ▲	0.4%	8,888	0.3%	Finance
ABBV AbbVie	$303,889	$364 ▲	0.1%	1,669	0.3%	Medical
LOW Lowe's Companies	$295,354	$255 ▲	0.1%	1,159	0.3%	Retail/Wholesale
ETN Eaton	$292,945		0.0%	937	0.3%	Industrial Products
MRK Merck & Co., Inc.	$287,603	$47,626 ▼	-14.2%	2,180	0.3%	Medical
DIS Walt Disney	$287,184		0.0%	2,347	0.3%	Consumer Discretionary
NEE NextEra Energy	$282,594	$163,217 ▼	-36.6%	4,422	0.3%	Utilities
UPS United Parcel Service	$279,534	$13,226 ▲	5.0%	1,881	0.3%	Transportation
CSCO Cisco Systems	$278,499	$6,987 ▼	-2.4%	5,580	0.3%	Computer and Technology
PG Procter & Gamble	$270,147	$325 ▲	0.1%	1,665	0.2%	Consumer Staples
MCD McDonald's	$261,089	$67,669 ▼	-20.6%	926	0.2%	Retail/Wholesale
UTWO US Treasury 2 Year Note ETF	$258,531	$2,789 ▲	1.1%	5,376	0.2%	ETF
QCOM QUALCOMM	$257,976	$85,315 ▼	-24.9%	1,524	0.2%	Computer and Technology
CTAS Cintas	$254,201		0.0%	370	0.2%	Industrial Products
WMT Walmart	$250,616	$250,616 ▲	New Holding	4,165	0.2%	Retail/Wholesale
XBIL US Treasury 6 Month Bill ETF	$250,256	$8,268 ▼	-3.2%	4,994	0.2%	ETF
NFLX Netflix	$244,147	$94,744 ▼	-28.0%	402	0.2%	Consumer Discretionary
ORLY O'Reilly Automotive	$242,709		0.0%	215	0.2%	Retail/Wholesale
IWM iShares Russell 2000 ETF	$238,550	$841 ▼	-0.4%	1,134	0.2%	Finance
CVX Chevron	$238,042	$8,992 ▲	3.9%	1,509	0.2%	Oils/Energy
PCAR PACCAR	$231,922	$231,922 ▲	New Holding	1,872	0.2%	Auto/Tires/Trucks
ORCL Oracle	$231,137	$231,137 ▲	New Holding	1,840	0.2%	Computer and Technology
SLV iShares Silver Trust	$223,405		0.0%	9,820	0.2%	ETF
FDX FedEx	$222,221	$222,221 ▲	New Holding	767	0.2%	Transportation
ACWX iShares MSCI ACWI ex U.S. ETF	$220,545		0.0%	4,131	0.2%	Manufacturing
PEP PepsiCo	$212,781	$56,695 ▼	-21.0%	1,216	0.2%	Consumer Staples
KR Kroger	$212,458	$212,458 ▲	New Holding	3,719	0.2%	Retail/Wholesale
KO Coca-Cola	$210,075	$1,529 ▲	0.7%	3,434	0.2%	Consumer Staples
NVO Novo Nordisk A/S	$206,596	$206,596 ▲	New Holding	1,609	0.2%	Medical
ULTA Ulta Beauty	$204,446	$58,040 ▼	-22.1%	391	0.2%	Retail/Wholesale
ACN Accenture	$203,311	$77,237 ▼	-27.5%	587	0.2%	Business Services
DHR Danaher	$201,514	$63,176 ▼	-23.9%	807	0.2%	Multi-Sector Conglomerates
IWN iShares Russell 2000 Value ETF	$0	$394,739 ▼	-100.0%	0	0.0%	ETF
BX Blackstone	$0	$273,597 ▼	-100.0%	0	0.0%	Finance
DGRO iShares Core Dividend Growth ETF	$0	$265,279 ▼	-100.0%	0	0.0%	ETF
AMGN Amgen	$0	$257,043 ▼	-100.0%	0	0.0%	Medical
HON Honeywell International	$0	$248,119 ▼	-100.0%	0	0.0%	Multi-Sector Conglomerates
PLD Prologis	$0	$245,958 ▼	-100.0%	0	0.0%	Finance
VYM Vanguard High Dividend Yield ETF	$0	$231,413 ▼	-100.0%	0	0.0%	ETF
INTC Intel	$0	$231,029 ▼	-100.0%	0	0.0%	Computer and Technology
TDIV First Trust NASDAQ Technology Dividend Index Fund	$0	$220,963 ▼	-100.0%	0	0.0%	Manufacturing
ADBE Adobe	$0	$220,742 ▼	-100.0%	0	0.0%	Computer and Technology
CMCSA Comcast	$0	$218,144 ▼	-100.0%	0	0.0%	Consumer Discretionary
PKG Packaging Co. of America	$0	$214,591 ▼	-100.0%	0	0.0%	Industrial Products
VZ Verizon Communications	$0	$207,819 ▼	-100.0%	0	0.0%	Computer and Technology
NUE Nucor	$0	$207,560 ▼	-100.0%	0	0.0%	Basic Materials
VBR Vanguard Small-Cap Value ETF	$0	$201,907 ▼	-100.0%	0	0.0%	ETF