Asset Advisors Investment Management, LLC Top Holdings and 13F Report (2024) → Kiss of death from Joe Biden (From Porter & Company) (Ad) About Asset Advisors Investment Management, LLCInvestment ActivityAsset Advisors Investment Management, LLC has $892.04 million in total holdings as of March 31, 2024.Asset Advisors Investment Management, LLC owns shares of 91 different stocks, but just 27 companies or ETFs make up 80% of its holdings.Approximately 4.75% of the portfolio was purchased this quarter.About 2.90% of the portfolio was sold this quarter.This quarter, Asset Advisors Investment Management, LLC has purchased 87 new stocks and bought additional shares in 26 stocks.Asset Advisors Investment Management, LLC sold shares of 43 stocks and completely divested from 1 stock this quarter.Largest Holdings Schwab US Dividend Equity ETF $103,214,502Microsoft $78,536,223Schwab US Broad Market ETF $62,479,730Intuit $43,179,500Costco Wholesale $42,435,395 Largest New Holdings this Quarter Financial Select Sector SPDR Fund $10,856,472 HoldingiShares iBonds Dec 2026 Term Treasury ETF $1,027,786 HoldingiShares iBonds Dec 2024 Term Treasury ETF $612,553 HoldingiShares iBonds Dec 2025 Term Treasury ETF $569,716 HoldingVisa $202,891 Holding Largest Purchases this Quarter Walmart 211,086 shares (about $12.70M)Financial Select Sector SPDR Fund 257,751 shares (about $10.86M)Communication Services Select Sector SPDR Fund 38,121 shares (about $3.11M)Ameriprise Financial 4,871 shares (about $2.14M)Health Care Select Sector SPDR Fund 13,903 shares (about $2.05M) Largest Sales this Quarter BlackRock 10,557 shares (about $8.80M)Schwab US Dividend Equity ETF 26,858 shares (about $2.17M)NextEra Energy 26,992 shares (about $1.73M)Coca-Cola 25,022 shares (about $1.53M)Pfizer 51,568 shares (about $1.43M) Sector Allocation Over TimeMap of 500 Largest Holdings ofAsset Advisors Investment Management, LLC Selling Neutral Buying Latest 13F Holdings and Changes Since Previous Quarterly FilingIssuer NameHoldings ValueApproximate Purchase/SaleChange in SharesShares Held% of PortfolioSectorSCHDSchwab US Dividend Equity ETF$103,214,502$2,165,561 ▼-2.1%1,280,10011.6%ETFMSFTMicrosoft$78,536,223$508,650 ▼-0.6%186,6718.8%Computer and TechnologySCHBSchwab US Broad Market ETF$62,479,730$1,210,927 ▲2.0%1,023,4197.0%ETFINTUIntuit$43,179,500$99,450 ▲0.2%66,4304.8%Computer and TechnologyCOSTCostco Wholesale$42,435,395$480,605 ▼-1.1%57,9224.8%Retail/WholesaleCTASCintas$30,076,799$248,705 ▼-0.8%43,7783.4%Industrial ProductsXLKTechnology Select Sector SPDR Fund$29,642,036$286,163 ▲1.0%142,3253.3%ETFACNAccenture$28,133,640$43,326 ▲0.2%81,1683.2%Business ServicesMARMarriott International$27,977,394$154,918 ▼-0.6%110,8853.1%Consumer DiscretionaryCHDChurch & Dwight$21,027,540$92,836 ▼-0.4%201,5872.4%Consumer StaplesJNJJohnson & Johnson$20,295,461$368,266 ▼-1.8%128,2982.3%MedicalAMZNAmazon.com$20,213,202$1,296,571 ▲6.9%112,0592.3%Retail/WholesaleWMTWalmart$18,919,975$12,701,045 ▲204.2%314,4422.1%Retail/WholesalePAYXPaychex$17,775,300$620,140 ▼-3.4%144,7502.0%Business ServicesGOOGLAlphabet$17,534,595$600,550 ▲3.5%116,1772.0%Computer and TechnologyDOVDover$17,364,797$51,385 ▲0.3%98,0011.9%Industrial ProductsABBVAbbVie$16,826,222$543,022 ▲3.3%92,4011.9%MedicalKOCoca-Cola$15,664,282$1,530,846 ▼-8.9%256,0361.8%Consumer StaplesCBChubb$15,179,576$1,683,049 ▲12.5%58,5791.7%FinanceSCHMSchwab U.S. Mid-Cap ETF$15,162,254$15,797 ▲0.1%186,2001.7%ETFABTAbbott Laboratories$12,698,891$21,027 ▲0.2%111,7271.4%MedicalAWKAmerican Water Works$12,568,932$1,180,426 ▼-8.6%102,8471.4%UtilitiesSCHWCharles Schwab$12,038,967$94,042 ▼-0.8%166,4221.3%FinanceXLFFinancial Select Sector SPDR Fund$10,856,472$10,856,472 ▲New Holding257,7511.2%ETFXLCCommunication Services Select Sector SPDR Fund$10,260,497$3,112,961 ▲43.6%125,6491.2%ETFSHWSherwin-Williams$10,084,032$553,991 ▼-5.2%29,0331.1%ConstructionBRK.BBerkshire Hathaway$10,019,730$33,642 ▼-0.3%23,8271.1%FinanceDVYiShares Select Dividend ETF$9,841,220$295,262 ▼-2.9%79,8931.1%ETFAMGNAmgen$9,141,172$110,885 ▲1.2%32,1511.0%MedicalAMPAmeriprise Financial$8,960,837$2,135,641 ▲31.3%20,4381.0%FinanceXLVHealth Care Select Sector SPDR Fund$8,715,922$2,053,890 ▲30.8%58,9991.0%ETFMRKMerck & Co., Inc.$8,340,560$15,042 ▼-0.2%63,2100.9%MedicalPGProcter & Gamble$7,762,035$128,340 ▲1.7%47,8400.9%Consumer StaplesNVDANVIDIA$7,424,5530.0%8,2170.8%Computer and TechnologyTMOThermo Fisher Scientific$6,500,834$1,379,211 ▲26.9%11,1850.7%MedicalWMWaste Management$6,496,386$568,045 ▲9.6%30,4780.7%Business ServicesTROWT. Rowe Price Group$6,437,376$106,680 ▼-1.6%52,8000.7%FinanceHDHome Depot$6,387,324$438,838 ▲7.4%16,6510.7%Retail/WholesaleBLKBlackRock$6,298,604$8,801,372 ▼-58.3%7,5550.7%FinanceDEDeere & Company$6,035,003$480,566 ▼-7.4%14,6930.7%Industrial ProductsSCHASchwab US Small-Cap ETF$5,587,121$824,278 ▼-12.9%113,4670.6%ETFSCHYSchwab International Dividend Equity ETF$4,549,332$140,562 ▲3.2%187,5240.5%ETFXLPConsumer Staples Select Sector SPDR Fund$4,532,653$302,157 ▲7.1%59,3590.5%ETFDISWalt Disney$3,877,466$112,082 ▼-2.8%31,6890.4%Consumer DiscretionarySPYSPDR S&P 500 ETF Trust$3,549,030$587,931 ▼-14.2%6,7850.4%FinanceXLUUtilities Select Sector SPDR Fund$3,426,142$75,301 ▼-2.2%52,1880.4%ETFIYYiShares Dow Jones U.S. ETF$3,112,5870.0%24,3000.3%ETFTJXTJX Companies$2,944,223$10,142 ▼-0.3%29,0300.3%Retail/WholesaleXLYConsumer Discretionary Select Sector SPDR Fund$2,632,385$142,515 ▲5.7%14,3150.3%FinanceKMBKimberly-Clark$2,488,953$139,051 ▼-5.3%19,2420.3%Consumer StaplesBF.BBrown-Forman$2,353,201$558,735 ▼-19.2%45,5870.3%Consumer StaplesVOOVanguard S&P 500 ETF$2,232,629$18,745 ▲0.8%4,6450.3%ETFMCDMcDonald's$2,197,800$291,254 ▼-11.7%7,7950.2%Retail/WholesaleNEENextEra Energy$2,101,233$1,725,059 ▼-45.1%32,8780.2%UtilitiesSBUXStarbucks$2,061,576$72,655 ▼-3.4%22,5580.2%Retail/WholesaleMAAMid-America Apartment Communities$2,055,9380.0%15,6250.2%FinanceAAPLApple$1,982,137$5,144 ▲0.3%11,5590.2%Computer and TechnologyFDXFedEx$1,742,786$327,116 ▼-15.8%6,0150.2%TransportationPEPPepsiCo$1,627,418$56,878 ▼-3.4%9,2990.2%Consumer StaplesXYLXylem$1,511,074$517 ▼0.0%11,6920.2%Industrial ProductsHSYHershey$1,497,650$77,800 ▼-4.9%7,7000.2%Consumer StaplesVTIVanguard Total Stock Market ETF$1,320,0870.0%5,0790.1%ETFATOAtmos Energy$1,137,586$83,209 ▼-6.8%9,5700.1%UtilitiesIBTGiShares iBonds Dec 2026 Term Treasury ETF$1,027,786$1,027,786 ▲New Holding45,2570.1%ManufacturingSOSouthern$1,019,497$24,966 ▼-2.4%14,2110.1%UtilitiesUNHUnitedHealth Group$950,813$223,110 ▼-19.0%1,9220.1%MedicalADPAutomatic Data Processing$874,090$18,731 ▼-2.1%3,5000.1%Business ServicesEMREmerson Electric$793,9400.0%7,0000.1%Industrial ProductsCTVACorteva$743,251$136,966 ▼-15.6%12,8880.1%Consumer StaplesVISVanguard Industrials ETF$617,7000.0%2,5300.1%ETFIBTEiShares iBonds Dec 2024 Term Treasury ETF$612,553$612,553 ▲New Holding25,5870.1%ManufacturingIBTFiShares iBonds Dec 2025 Term Treasury ETF$569,716$569,716 ▲New Holding24,5250.1%ManufacturingPFEPfizer$561,854$1,431,011 ▼-71.8%20,2470.1%MedicalFCCOFirst Community$470,6100.0%27,0000.1%FinanceGPCGenuine Parts$464,7900.0%3,0000.1%Auto/Tires/TrucksSHELShell$402,2400.0%6,0000.0%Oils/EnergyAXPAmerican Express$364,3040.0%1,6000.0%FinanceMMM3M$360,638$1,071,307 ▼-74.8%3,4000.0%Multi-Sector ConglomeratesHONHoneywell International$358,161$20,525 ▼-5.4%1,7450.0%Multi-Sector ConglomeratesNOWServiceNow$339,2680.0%4450.0%Computer and TechnologySGOLabrdn Physical Gold Shares ETF$330,813$54,693 ▲19.8%15,5750.0%ETFQQQInvesco QQQ$315,6910.0%7110.0%FinanceRGLDRoyal Gold$304,5250.0%2,5000.0%Basic MaterialsIVViShares Core S&P 500 ETF$257,608$31,544 ▼-10.9%4900.0%ETFVZVerizon Communications$256,711$45,904 ▼-15.2%6,1180.0%Computer and TechnologyGOOGAlphabet$246,661$761 ▼-0.3%1,6200.0%Computer and TechnologyCLColgate-Palmolive$240,4340.0%2,6700.0%Consumer StaplesBXBlackstone$206,2510.0%1,5700.0%FinanceVVisa$202,891$202,891 ▲New Holding7270.0%Business ServicesWESTWestrock Coffee$103,3000.0%10,0000.0%Consumer StaplesTRXTRX Gold$11,6610.0%30,0000.0%Basic MaterialsDUKDuke Energy$0$218,340 ▼-100.0%00.0%UtilitiesShowing largest 100 holdings. 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