Center For Financial Planning, Inc. Top Holdings and 13F Report (2024) → Forget the “Magnificent 7” Tech Companies, Buy This AI Stock Instead (From Banyan Hill Publishing) (Ad) About Center For Financial Planning, Inc.Investment ActivityCenter For Financial Planning, Inc. has $669.02 million in total holdings as of March 31, 2024.Center For Financial Planning, Inc. owns shares of 608 different stocks, but just 15 companies or ETFs make up 80% of its holdings.Approximately 12.56% of the portfolio was purchased this quarter.About 0.33% of the portfolio was sold this quarter.This quarter, Center For Financial Planning, Inc. has purchased 524 new stocks and bought additional shares in 148 stocks.Center For Financial Planning, Inc. sold shares of 59 stocks and completely divested from 15 stocks this quarter.Largest Holdings Vanguard S&P 500 ETF $242,891,680iShares Core MSCI EAFE ETF $75,043,513Vanguard Small-Cap Value ETF $46,805,788iShares Core U.S. Aggregate Bond ETF $41,733,369Vanguard Small-Cap ETF $32,193,483 Largest New Holdings this Quarter Arista Networks $231,984 HoldingEOG Resources $128,735 HoldingiShares Russell 1000 ETF $95,626 HoldingMid Penn Bancorp $77,919 HoldingResMed $59,409 Holding Largest Purchases this Quarter iShares Core U.S. Aggregate Bond ETF 419,417 shares (about $41.08M)Vanguard S&P 500 ETF 55,181 shares (about $26.53M)iShares Core MSCI EAFE ETF 43,049 shares (about $3.20M)Vanguard Small-Cap ETF 9,113 shares (about $2.08M)iShares Core S&P Mid-Cap ETF 32,045 shares (about $1.95M) Largest Sales this Quarter iShares MSCI USA Quality Factor ETF 2,943 shares (about $483.68K)Netflix 339 shares (about $205.89K)Motorola Solutions 443 shares (about $157.26K)Vanguard Total Stock Market ETF 550 shares (about $142.95K)SPDR S&P 500 ETF Trust 122 shares (about $63.82K) Sector Allocation Over TimeMap of 500 Largest Holdings ofCenter For Financial Planning, Inc. Selling Neutral Buying Latest 13F Holdings and Changes Since Previous Quarterly FilingIssuer NameHoldings ValueApproximate Purchase/SaleChange in SharesShares Held% of PortfolioSectorVOOVanguard S&P 500 ETF$242,891,680$26,525,531 ▲12.3%505,28736.3%ETFIEFAiShares Core MSCI EAFE ETF$75,043,513$3,195,095 ▲4.4%1,011,09611.2%ETFVBRVanguard Small-Cap Value ETF$46,805,788$1,336,250 ▲2.9%243,9337.0%ETFAGGiShares Core U.S. Aggregate Bond ETF$41,733,369$41,077,661 ▲6,264.6%426,1126.2%FinanceVBVanguard Small-Cap ETF$32,193,483$2,083,141 ▲6.9%140,8354.8%ETFVWOVanguard FTSE Emerging Markets ETF$22,083,461$414,191 ▲1.9%528,6923.3%ETFQUALiShares MSCI USA Quality Factor ETF$19,148,848$483,680 ▼-2.5%116,5132.9%ETFMSFTMicrosoft$12,978,159$110,651 ▲0.9%30,8471.9%Computer and TechnologyBRK.ABerkshire Hathaway$12,054,3600.0%191.8%FinanceVXUSVanguard Total International Stock ETF$8,635,155$113,545 ▲1.3%143,2031.3%ETFBRK.BBerkshire Hathaway$5,773,740$1,262 ▼0.0%13,7300.9%FinanceAAPLApple$5,301,905$77,508 ▲1.5%30,9190.8%Computer and TechnologyAMZNAmazon.com$4,650,918$257,763 ▲5.9%25,7840.7%Retail/WholesaleVBKVanguard Small-Cap Growth ETF$3,633,468$53,188 ▼-1.4%13,9360.5%ETFJPMJPMorgan Chase & Co.$3,608,749$104,355 ▲3.0%18,0170.5%FinanceGOOGAlphabet$3,354,593$24,514 ▼-0.7%22,0320.5%Computer and TechnologySPYSPDR S&P 500 ETF Trust$3,313,296$63,818 ▼-1.9%6,3340.5%FinancePGProcter & Gamble$3,207,001$22,228 ▼-0.7%19,7660.5%Consumer StaplesRJFRaymond James$3,105,314$59,715 ▲2.0%24,1810.5%FinanceVUGVanguard Growth ETF$2,864,089$60,235 ▲2.1%8,3210.4%ETFABBVAbbVie$2,720,210$182,100 ▲7.2%14,9380.4%MedicalJNJJohnson & Johnson$2,443,442$23,887 ▲1.0%15,4460.4%MedicalIJHiShares Core S&P Mid-Cap ETF$2,431,058$1,946,413 ▲401.6%40,0240.4%ETFTMOThermo Fisher Scientific$2,387,611$58,121 ▲2.5%4,1080.4%MedicalCRMSalesforce$2,312,159$98,185 ▲4.4%7,6770.3%Computer and TechnologyNEENextEra Energy$2,171,215$13,549 ▼-0.6%33,9730.3%UtilitiesCVXChevron$2,162,868$155,527 ▲7.7%13,7120.3%Oils/EnergyABTAbbott Laboratories$2,028,1500.0%17,8440.3%MedicalVGTVanguard Information Technology ETF$2,013,466$39,326 ▼-1.9%3,8400.3%ETFCLColgate-Palmolive$2,008,0250.0%22,2990.3%Consumer StaplesMRKMerck & Co., Inc.$1,975,028$10,028 ▼-0.5%14,9680.3%MedicalHDHome Depot$1,972,227$6,905 ▼-0.3%5,1410.3%Retail/WholesaleSYKStryker$1,905,658$13,599 ▲0.7%5,3250.3%MedicalEAGGiShares ESG Aware U.S. Aggregate Bond ETF$1,891,422$667,824 ▲54.6%40,1920.3%ETFMSIMotorola Solutions$1,855,481$157,256 ▼-7.8%5,2270.3%Computer and TechnologyXOMExxon Mobil$1,820,692$7,207 ▲0.4%15,6630.3%Oils/EnergyPEPPepsiCo$1,813,664$43,928 ▲2.5%10,3630.3%Consumer StaplesMCKMcKesson$1,812,9430.0%3,3770.3%MedicalVTVVanguard Value ETF$1,794,392$10,097 ▲0.6%11,0180.3%ETFVTIVanguard Total Stock Market ETF$1,760,823$142,945 ▼-7.5%6,7750.3%ETFAXPAmerican Express$1,639,824$81,968 ▲5.3%7,2020.2%FinanceCSCOCisco Systems$1,503,237$39,429 ▲2.7%30,1190.2%Computer and TechnologyKOCoca-Cola$1,475,907$43,621 ▲3.0%24,1240.2%Consumer StaplesETNEaton$1,398,128$23,141 ▲1.7%4,4710.2%Industrial ProductsVVVanguard Large-Cap ETF$1,380,465$719 ▲0.1%5,7580.2%ETFAVGOBroadcom$1,363,847$23,857 ▲1.8%1,0290.2%Computer and TechnologyITWIllinois Tool Works$1,310,793$38,371 ▼-2.8%4,8850.2%Industrial ProductsVSSVanguard FTSE All-World ex-US Small-Cap ETF$1,285,315$29,793 ▲2.4%11,0010.2%ETFVOVanguard Mid-Cap ETF$1,273,287$37,479 ▲3.0%5,0960.2%ETFUNPUnion Pacific$1,259,939$1,476 ▼-0.1%5,1230.2%TransportationIJRiShares Core S&P Small-Cap ETF$1,239,814$14,478 ▲1.2%11,2180.2%ETFGOOGLAlphabet$1,113,260$113,047 ▲11.3%7,3760.2%Computer and TechnologyFFord Motor$1,002,598$38,844 ▼-3.7%75,4970.1%Auto/Tires/TrucksPRFInvesco FTSE RAFI US 1000 ETF$1,001,388$8,540 ▼-0.8%26,0300.1%ETFVEAVanguard FTSE Developed Markets ETF$999,970$1,806 ▼-0.2%19,9320.1%ETFAMTAmerican Tower$945,0730.0%4,7830.1%FinanceOMCOmnicom Group$939,6370.0%9,7110.1%Business ServicesMCDMcDonald's$924,797$23,402 ▲2.6%3,2800.1%Retail/WholesaleSPGIS&P Global$896,849$46,800 ▲5.5%2,1080.1%Business ServicesGISGeneral Mills$887,9200.0%12,6900.1%Consumer StaplesEMREmerson Electric$873,561$56,710 ▲6.9%7,7020.1%Industrial ProductsMMM3M$866,698$18,138 ▼-2.0%8,1710.1%Multi-Sector ConglomeratesADCAgree Realty$847,3190.0%14,8340.1%FinanceMPCMarathon Petroleum$794,810$2,821 ▼-0.4%3,9440.1%Oils/EnergyDHRDanaher$786,8680.0%3,1510.1%Multi-Sector ConglomeratesIWNiShares Russell 2000 Value ETF$774,9930.0%4,8800.1%ETFIWRiShares Russell Mid-Cap ETF$709,103$10,679 ▲1.5%8,4330.1%ETFPGRProgressive$695,743$21,509 ▲3.2%3,3640.1%FinanceDFUSDimensional U.S. Equity ETF$694,1880.0%12,1830.1%ETFCBChubb$686,200$33,947 ▲5.2%2,6480.1%FinanceIWMiShares Russell 2000 ETF$679,269$48,369 ▼-6.6%3,2300.1%FinanceVZVerizon Communications$677,344$45,106 ▲7.1%16,1430.1%Computer and TechnologyIJSiShares S&P Small-Cap 600 Value ETF$675,3390.0%6,5720.1%ETFRBLXRoblox$661,354$20,121 ▼-3.0%17,3220.1%Consumer DiscretionaryVDEVanguard Energy ETF$646,2520.0%4,9070.1%ETFTTTrane Technologies$624,493$10,208 ▲1.7%2,0800.1%Business ServicesIBMInternational Business Machines$610,201$117,075 ▲23.7%3,1950.1%Computer and TechnologyTSLATesla$595,9290.0%3,3900.1%Auto/Tires/TrucksWMTWalmart$588,102$394,114 ▲203.2%9,7740.1%Retail/WholesaleLLYEli Lilly and Company$587,360$219,385 ▲59.6%7550.1%MedicalDTEDTE Energy$557,521$11,774 ▲2.2%4,9720.1%UtilitiesVTEBVanguard Tax-Exempt Bond ETF$547,138$5,060 ▲0.9%10,8130.1%ETFDOVDover$544,683$177 ▼0.0%3,0740.1%Industrial ProductsDFUVDimensional US Marketwide Value ETF$540,5350.0%13,2160.1%ETFIVViShares Core S&P 500 ETF$539,399$84,117 ▲18.5%1,0260.1%ETFAMDAdvanced Micro Devices$523,9630.0%2,9030.1%Computer and TechnologyPMPhilip Morris International$506,476$22,905 ▲4.7%5,5280.1%Consumer StaplesNVDANVIDIA$498,766$97,585 ▲24.3%5520.1%Computer and TechnologySCHVSchwab U.S. Large-Cap Value ETF$494,7060.0%6,5110.1%ETFNXPINXP Semiconductors$487,906$6,690 ▲1.4%1,9690.1%Computer and TechnologyAPDAir Products and Chemicals$487,448$4,119 ▼-0.8%2,0120.1%Basic MaterialsPFEPfizer$477,911$15,651 ▲3.4%17,2220.1%MedicalMETAMeta Platforms$477,326$7,769 ▲1.7%9830.1%Computer and TechnologyMDTMedtronic$467,535$7,233 ▲1.6%5,3650.1%MedicalUPSUnited Parcel Service$464,023$13,674 ▼-2.9%3,1220.1%TransportationQQQInvesco QQQ$460,4390.0%1,0370.1%FinanceDISWalt Disney$459,230$31,570 ▼-6.4%3,7530.1%Consumer DiscretionaryCMCSAComcast$443,861$51,066 ▲13.0%10,2390.1%Consumer DiscretionaryEFViShares MSCI EAFE Value ETF$429,271$3,318 ▼-0.8%7,8910.1%ETFVVisa$418,668$12,002 ▲3.0%1,5000.1%Business ServicesShowing largest 100 holdings. 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