IMB vs. BATS, ABF, TSCO, CCH, BNZL, SBRY, BME, RKT, DGE, and OCDO
Should you be buying Imperial Brands stock or one of its competitors? The main competitors of Imperial Brands include British American Tobacco (BATS), Associated British Foods (ABF), Tesco (TSCO), Coca-Cola HBC (CCH), Bunzl (BNZL), J Sainsbury (SBRY), B&M European Value Retail (BME), Reckitt Benckiser Group (RKT), Diageo (DGE), and Ocado Group (OCDO). These companies are all part of the "consumer defensive" sector.
Imperial Brands (LON:IMB) and British American Tobacco (LON:BATS) are both large-cap consumer defensive companies, but which is the superior investment? We will contrast the two companies based on the strength of their earnings, profitability, dividends, community ranking, institutional ownership, valuation, analyst recommendations, risk and media sentiment.
69.9% of Imperial Brands shares are held by institutional investors. Comparatively, 41.4% of British American Tobacco shares are held by institutional investors. 7.2% of Imperial Brands shares are held by company insiders. Comparatively, 10.5% of British American Tobacco shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.
Imperial Brands presently has a consensus target price of GBX 2,265, indicating a potential upside of 18.28%. British American Tobacco has a consensus target price of GBX 3,237.50, indicating a potential upside of 36.29%. Given British American Tobacco's higher probable upside, analysts clearly believe British American Tobacco is more favorable than Imperial Brands.
British American Tobacco received 597 more outperform votes than Imperial Brands when rated by MarketBeat users. Likewise, 74.05% of users gave British American Tobacco an outperform vote while only 69.56% of users gave Imperial Brands an outperform vote.
Imperial Brands has higher earnings, but lower revenue than British American Tobacco. British American Tobacco is trading at a lower price-to-earnings ratio than Imperial Brands, indicating that it is currently the more affordable of the two stocks.
Imperial Brands pays an annual dividend of GBX 149 per share and has a dividend yield of 7.8%. British American Tobacco pays an annual dividend of GBX 236 per share and has a dividend yield of 9.9%. Imperial Brands pays out 6,478.3% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. British American Tobacco pays out -3,647.6% of its earnings in the form of a dividend. British American Tobacco is clearly the better dividend stock, given its higher yield and lower payout ratio.
Imperial Brands has a net margin of 11.44% compared to British American Tobacco's net margin of -52.66%. Imperial Brands' return on equity of 39.00% beat British American Tobacco's return on equity.
In the previous week, Imperial Brands and Imperial Brands both had 2 articles in the media. Imperial Brands' average media sentiment score of 0.81 beat British American Tobacco's score of -0.20 indicating that Imperial Brands is being referred to more favorably in the media.
Imperial Brands has a beta of 0.42, suggesting that its share price is 58% less volatile than the S&P 500. Comparatively, British American Tobacco has a beta of 0.26, suggesting that its share price is 74% less volatile than the S&P 500.
Summary
Imperial Brands beats British American Tobacco on 11 of the 19 factors compared between the two stocks.
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This chart shows the number of new MarketBeat users adding IMB and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
This chart shows the average media sentiment of LON and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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