DKNG vs. RCL, TCOM, CHTR, LULU, EA, LVS, TTWO, HLT, LYV, and ONON
Should you be buying DraftKings stock or one of its competitors? The main competitors of DraftKings include Royal Caribbean Cruises (RCL), Trip.com Group (TCOM), Charter Communications (CHTR), Lululemon Athletica (LULU), Electronic Arts (EA), Las Vegas Sands (LVS), Take-Two Interactive Software (TTWO), Hilton Worldwide (HLT), Live Nation Entertainment (LYV), and ON (ONON). These companies are all part of the "consumer discretionary" sector.
Royal Caribbean Cruises (NYSE:RCL) and DraftKings (NASDAQ:DKNG) are both large-cap consumer discretionary companies, but which is the better investment? We will contrast the two companies based on the strength of their valuation, dividends, institutional ownership, risk, media sentiment, community ranking, earnings, profitability and analyst recommendations.
Royal Caribbean Cruises has a net margin of 14.28% compared to Royal Caribbean Cruises' net margin of -13.45%. DraftKings' return on equity of 51.54% beat Royal Caribbean Cruises' return on equity.
Royal Caribbean Cruises presently has a consensus target price of $147.38, suggesting a potential downside of 1.00%. DraftKings has a consensus target price of $49.28, suggesting a potential upside of 39.20%. Given Royal Caribbean Cruises' higher probable upside, analysts plainly believe DraftKings is more favorable than Royal Caribbean Cruises.
87.5% of Royal Caribbean Cruises shares are owned by institutional investors. Comparatively, 37.7% of DraftKings shares are owned by institutional investors. 8.0% of Royal Caribbean Cruises shares are owned by insiders. Comparatively, 48.9% of DraftKings shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.
Royal Caribbean Cruises has higher revenue and earnings than DraftKings. DraftKings is trading at a lower price-to-earnings ratio than Royal Caribbean Cruises, indicating that it is currently the more affordable of the two stocks.
In the previous week, DraftKings had 13 more articles in the media than Royal Caribbean Cruises. MarketBeat recorded 29 mentions for DraftKings and 16 mentions for Royal Caribbean Cruises. DraftKings' average media sentiment score of 0.84 beat Royal Caribbean Cruises' score of 0.74 indicating that Royal Caribbean Cruises is being referred to more favorably in the media.
Royal Caribbean Cruises received 680 more outperform votes than DraftKings when rated by MarketBeat users. Likewise, 71.25% of users gave Royal Caribbean Cruises an outperform vote while only 61.19% of users gave DraftKings an outperform vote.
Royal Caribbean Cruises has a beta of 2.49, indicating that its stock price is 149% more volatile than the S&P 500. Comparatively, DraftKings has a beta of 1.87, indicating that its stock price is 87% more volatile than the S&P 500.
Summary
Royal Caribbean Cruises beats DraftKings on 13 of the 18 factors compared between the two stocks.
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This chart shows the number of new MarketBeat users adding DKNG and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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