HTLF vs. SBCF, FBK, RNST, BANR, LKFN, WBS, CBSH, WAL, CFR, and BPOP
Should you be buying Heartland Financial USA stock or one of its competitors? The main competitors of Heartland Financial USA include Seacoast Banking Co. of Florida (SBCF), FB Financial (FBK), Renasant (RNST), Banner (BANR), Lakeland Financial (LKFN), Webster Financial (WBS), Commerce Bancshares (CBSH), Western Alliance Bancorporation (WAL), Cullen/Frost Bankers (CFR), and Popular (BPOP). These companies are all part of the "finance" sector.
Heartland Financial USA (NASDAQ:HTLF) and Seacoast Banking Co. of Florida (NASDAQ:SBCF) are both small-cap finance companies, but which is the better investment? We will contrast the two companies based on the strength of their community ranking, dividends, earnings, media sentiment, analyst recommendations, institutional ownership, profitability, valuation and risk.
71.6% of Heartland Financial USA shares are owned by institutional investors. Comparatively, 81.8% of Seacoast Banking Co. of Florida shares are owned by institutional investors. 1.8% of Heartland Financial USA shares are owned by insiders. Comparatively, 1.5% of Seacoast Banking Co. of Florida shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.
Seacoast Banking Co. of Florida has a net margin of 15.08% compared to Heartland Financial USA's net margin of 8.17%. Heartland Financial USA's return on equity of 11.33% beat Seacoast Banking Co. of Florida's return on equity.
In the previous week, Heartland Financial USA and Heartland Financial USA both had 7 articles in the media. Seacoast Banking Co. of Florida's average media sentiment score of 1.23 beat Heartland Financial USA's score of 1.14 indicating that Seacoast Banking Co. of Florida is being referred to more favorably in the news media.
Heartland Financial USA pays an annual dividend of $1.20 per share and has a dividend yield of 2.8%. Seacoast Banking Co. of Florida pays an annual dividend of $0.72 per share and has a dividend yield of 3.1%. Heartland Financial USA pays out 72.3% of its earnings in the form of a dividend. Seacoast Banking Co. of Florida pays out 51.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Seacoast Banking Co. of Florida is clearly the better dividend stock, given its higher yield and lower payout ratio.
Heartland Financial USA received 102 more outperform votes than Seacoast Banking Co. of Florida when rated by MarketBeat users. However, 60.24% of users gave Seacoast Banking Co. of Florida an outperform vote while only 58.68% of users gave Heartland Financial USA an outperform vote.
Heartland Financial USA has a beta of 0.98, meaning that its stock price is 2% less volatile than the S&P 500. Comparatively, Seacoast Banking Co. of Florida has a beta of 1.12, meaning that its stock price is 12% more volatile than the S&P 500.
Heartland Financial USA currently has a consensus target price of $45.60, suggesting a potential upside of 6.22%. Seacoast Banking Co. of Florida has a consensus target price of $26.30, suggesting a potential upside of 14.55%. Given Seacoast Banking Co. of Florida's higher possible upside, analysts plainly believe Seacoast Banking Co. of Florida is more favorable than Heartland Financial USA.
Seacoast Banking Co. of Florida has lower revenue, but higher earnings than Heartland Financial USA. Seacoast Banking Co. of Florida is trading at a lower price-to-earnings ratio than Heartland Financial USA, indicating that it is currently the more affordable of the two stocks.
Summary
Seacoast Banking Co. of Florida beats Heartland Financial USA on 10 of the 19 factors compared between the two stocks.
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This chart shows the number of new MarketBeat users adding HTLF and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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