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Heartland Financial USA (HTLF) Competitors

Heartland Financial USA logo
$67.32 -0.25 (-0.37%)
(As of 12/2/2024 ET)

HTLF vs. FHN, WBS, WAL, PNFP, CBSH, WTFC, CFR, ZION, SSB, and SNV

Should you be buying Heartland Financial USA stock or one of its competitors? The main competitors of Heartland Financial USA include First Horizon (FHN), Webster Financial (WBS), Western Alliance Bancorporation (WAL), Pinnacle Financial Partners (PNFP), Commerce Bancshares (CBSH), Wintrust Financial (WTFC), Cullen/Frost Bankers (CFR), Zions Bancorporation, National Association (ZION), SouthState (SSB), and Synovus Financial (SNV). These companies are all part of the "regional banks" industry.

Heartland Financial USA vs.

First Horizon (NYSE:FHN) and Heartland Financial USA (NASDAQ:HTLF) are both finance companies, but which is the better investment? We will compare the two businesses based on the strength of their earnings, community ranking, dividends, media sentiment, valuation, profitability, institutional ownership, risk and analyst recommendations.

First Horizon has a net margin of 15.43% compared to Heartland Financial USA's net margin of 8.79%. Heartland Financial USA's return on equity of 10.81% beat First Horizon's return on equity.

Company Net Margins Return on Equity Return on Assets
First Horizon15.43% 9.51% 1.01%
Heartland Financial USA 8.79%10.81%1.09%

First Horizon received 101 more outperform votes than Heartland Financial USA when rated by MarketBeat users. However, 56.76% of users gave Heartland Financial USA an outperform vote while only 54.47% of users gave First Horizon an outperform vote.

CompanyUnderperformOutperform
First HorizonOutperform Votes
500
54.47%
Underperform Votes
418
45.53%
Heartland Financial USAOutperform Votes
399
56.76%
Underperform Votes
304
43.24%

First Horizon has higher revenue and earnings than Heartland Financial USA. First Horizon is trading at a lower price-to-earnings ratio than Heartland Financial USA, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
First Horizon$5.03B2.18$897M$1.3815.00
Heartland Financial USA$932.87M3.09$79.92M$1.7937.61

First Horizon pays an annual dividend of $0.60 per share and has a dividend yield of 2.9%. Heartland Financial USA pays an annual dividend of $1.20 per share and has a dividend yield of 1.8%. First Horizon pays out 43.5% of its earnings in the form of a dividend. Heartland Financial USA pays out 67.0% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. First Horizon is clearly the better dividend stock, given its higher yield and lower payout ratio.

In the previous week, First Horizon had 10 more articles in the media than Heartland Financial USA. MarketBeat recorded 18 mentions for First Horizon and 8 mentions for Heartland Financial USA. First Horizon's average media sentiment score of 1.16 beat Heartland Financial USA's score of 1.13 indicating that First Horizon is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
First Horizon
12 Very Positive mention(s)
0 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Heartland Financial USA
5 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

First Horizon currently has a consensus target price of $19.08, suggesting a potential downside of 7.84%. Heartland Financial USA has a consensus target price of $45.60, suggesting a potential downside of 32.26%. Given First Horizon's higher possible upside, analysts plainly believe First Horizon is more favorable than Heartland Financial USA.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
First Horizon
0 Sell rating(s)
6 Hold rating(s)
7 Buy rating(s)
0 Strong Buy rating(s)
2.54
Heartland Financial USA
0 Sell rating(s)
1 Hold rating(s)
3 Buy rating(s)
1 Strong Buy rating(s)
3.00

80.3% of First Horizon shares are held by institutional investors. Comparatively, 71.6% of Heartland Financial USA shares are held by institutional investors. 0.9% of First Horizon shares are held by insiders. Comparatively, 1.8% of Heartland Financial USA shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

First Horizon has a beta of 0.91, meaning that its share price is 9% less volatile than the S&P 500. Comparatively, Heartland Financial USA has a beta of 0.97, meaning that its share price is 3% less volatile than the S&P 500.

Summary

First Horizon beats Heartland Financial USA on 11 of the 21 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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HTLF vs. The Competition

MetricHeartland Financial USAState commercial banks IndustryFinance SectorNASDAQ Exchange
Market Cap$2.89B$3.05B$10.58B$8.97B
Dividend Yield1.78%3.42%10.25%4.04%
P/E Ratio37.6117.7545.1313.39
Price / Sales3.092.563,461.5686.49
Price / Cash11.4411.3830.8935.09
Price / Book1.581.362.964.96
Net Income$79.92M$405.80M$1.02B$224.10M
7 Day Performance-0.94%-0.29%0.33%2.01%
1 Month Performance14.74%10.33%5.61%9.79%
1 Year Performance106.31%33.50%24.61%29.97%

Heartland Financial USA Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
HTLF
Heartland Financial USA
4.0951 of 5 stars
$67.32
-0.4%
$45.60
-32.3%
+106.3%$2.89B$932.87M37.611,970Analyst Forecast
Short Interest ↑
News Coverage
Positive News
FHN
First Horizon
4.6567 of 5 stars
$20.90
-1.1%
$19.08
-8.7%
+55.3%$11.08B$3.17B15.317,378Analyst Forecast
Positive News
WBS
Webster Financial
4.9122 of 5 stars
$61.15
-1.0%
$57.85
-5.4%
+30.3%$10.48B$3.94B14.014,261Analyst Forecast
WAL
Western Alliance Bancorporation
4.6992 of 5 stars
$93.57
0.0%
$92.73
-0.9%
+69.9%$10.30B$4.32B14.453,260Analyst Forecast
News Coverage
Positive News
PNFP
Pinnacle Financial Partners
4.2642 of 5 stars
$126.19
-0.7%
$108.70
-13.9%
+62.8%$9.75B$2.79B24.173,357Analyst Forecast
News Coverage
Positive News
CBSH
Commerce Bancshares
4.3538 of 5 stars
$73.75
-0.2%
$61.79
-16.2%
+47.7%$9.46B$1.95B19.214,728Analyst Forecast
Positive News
WTFC
Wintrust Financial
4.8729 of 5 stars
$137.45
-0.4%
$123.00
-10.5%
+53.6%$9.14B$3.33B14.455,521Short Interest ↓
Positive News
CFR
Cullen/Frost Bankers
4.4029 of 5 stars
$140.29
-0.2%
$123.86
-11.7%
+37.1%$9.00B$2.65B17.455,495Positive News
ZION
Zions Bancorporation, National Association
4.5114 of 5 stars
$60.23
-0.5%
$55.13
-8.5%
+56.4%$8.90B$4.62B13.789,679
SSB
SouthState
4.002 of 5 stars
$109.98
-0.6%
$105.11
-4.4%
+39.1%$8.39B$1.65B17.145,070Positive News
SNV
Synovus Financial
4.6005 of 5 stars
$56.94
-0.2%
$53.94
-5.3%
+72.1%$8.07B$3.45B25.824,879Analyst Forecast
News Coverage
Positive News

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This page (NASDAQ:HTLF) was last updated on 12/3/2024 by MarketBeat.com Staff
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