MAT vs. HAS, BC, PII, RGR, JOUT, MPX, JAKK, LYV, K, and RCI
Should you be buying Mattel stock or one of its competitors? The main competitors of Mattel include Hasbro (HAS), Brunswick (BC), Polaris (PII), Sturm, Ruger & Company, Inc. (RGR), Johnson Outdoors (JOUT), Marine Products (MPX), JAKKS Pacific (JAKK), Live Nation Entertainment (LYV), Kellanova (K), and Rogers Communications (RCI).
Mattel (NASDAQ:MAT) and Hasbro (NASDAQ:HAS) are both mid-cap consumer cyclical companies, but which is the better investment? We will contrast the two businesses based on the strength of their earnings, profitability, valuation, analyst recommendations, media sentiment, community ranking, risk, institutional ownership and dividends.
In the previous week, Hasbro had 6 more articles in the media than Mattel. MarketBeat recorded 22 mentions for Hasbro and 16 mentions for Mattel. Mattel's average media sentiment score of 0.72 beat Hasbro's score of 0.65 indicating that Mattel is being referred to more favorably in the media.
Mattel received 218 more outperform votes than Hasbro when rated by MarketBeat users. Likewise, 66.59% of users gave Mattel an outperform vote while only 58.00% of users gave Hasbro an outperform vote.
Mattel presently has a consensus price target of $22.78, suggesting a potential upside of 28.54%. Hasbro has a consensus price target of $68.17, suggesting a potential upside of 10.39%. Given Mattel's higher probable upside, equities research analysts plainly believe Mattel is more favorable than Hasbro.
97.2% of Mattel shares are held by institutional investors. Comparatively, 91.8% of Hasbro shares are held by institutional investors. 1.5% of Mattel shares are held by insiders. Comparatively, 0.8% of Hasbro shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.
Mattel pays an annual dividend of $0.60 per share and has a dividend yield of 3.4%. Hasbro pays an annual dividend of $2.80 per share and has a dividend yield of 4.5%. Mattel pays out 72.3% of its earnings in the form of a dividend. Hasbro pays out -27.6% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Hasbro is clearly the better dividend stock, given its higher yield and lower payout ratio.
Mattel has a beta of 0.98, suggesting that its stock price is 2% less volatile than the S&P 500. Comparatively, Hasbro has a beta of 0.67, suggesting that its stock price is 33% less volatile than the S&P 500.
Mattel has a net margin of 5.38% compared to Hasbro's net margin of -29.60%. Hasbro's return on equity of 25.41% beat Mattel's return on equity.
Mattel has higher revenue and earnings than Hasbro. Hasbro is trading at a lower price-to-earnings ratio than Mattel, indicating that it is currently the more affordable of the two stocks.
Summary
Mattel beats Hasbro on 13 of the 20 factors compared between the two stocks.
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This chart shows the number of new MarketBeat users adding MAT and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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