Kellanova (K) Competitors

Kellanova (NYSE:K) and ON (NYSE:ONON) are both large-cap consumer discretionary companies, but which is the superior investment? We will contrast the two businesses based on the strength of their earnings, media sentiment, risk, valuation, community ranking, institutional ownership, profitability, dividends and analyst recommendations.

Is K or ONON more profitable?

Kellanova has a net margin of 6.41% compared to ON's net margin of 4.04%. Kellanova's return on equity of 37.07% beat ON's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Kellanova	6.41%	37.07%	8.29%
ON	4.04%	6.85%	4.52%

Does the MarketBeat Community favor K or ONON?

Kellanova received 469 more outperform votes than ON when rated by MarketBeat users. However, 52.25% of users gave ON an outperform vote while only 52.18% of users gave Kellanova an outperform vote.

Company	Underperform	Outperform
Kellanova	Outperform Votes 527 52.18%	Underperform Votes 483 47.82%
ON	Outperform Votes 58 52.25%	Underperform Votes 53 47.75%

Which has higher earnings and valuation, K or ONON?

Kellanova has higher revenue and earnings than ON. Kellanova is trading at a lower price-to-earnings ratio than ON, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Kellanova	$13.12B	1.63	$951M	$2.67	23.40
ON	$2.00B	9.69	$88.67M	$0.27	113.67

Does the media refer more to K or ONON?

In the previous week, Kellanova had 12 more articles in the media than ON. MarketBeat recorded 33 mentions for Kellanova and 21 mentions for ON. Kellanova's average media sentiment score of 0.63 beat ON's score of 0.32 indicating that Kellanova is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Kellanova	11 Very Positive mention(s)	2 Positive mention(s)	12 Neutral mention(s)	2 Negative mention(s)	0 Very Negative mention(s)	Positive
ON	6 Very Positive mention(s)	4 Positive mention(s)	6 Neutral mention(s)	3 Negative mention(s)	1 Very Negative mention(s)	Neutral

Do institutionals & insiders have more ownership in K or ONON?

83.9% of Kellanova shares are held by institutional investors. Comparatively, 33.1% of ON shares are held by institutional investors. 1.8% of Kellanova shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Which has more volatility and risk, K or ONON?

Kellanova has a beta of 0.39, indicating that its stock price is 61% less volatile than the S&P 500. Comparatively, ON has a beta of 2.17, indicating that its stock price is 117% more volatile than the S&P 500.

Do analysts recommend K or ONON?

Kellanova currently has a consensus target price of $61.85, suggesting a potential downside of 1.03%. ON has a consensus target price of $37.53, suggesting a potential upside of 22.30%. Given ON's stronger consensus rating and higher probable upside, analysts clearly believe ON is more favorable than Kellanova.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Kellanova	0 Sell rating(s)	11 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.15
ON	0 Sell rating(s)	4 Hold rating(s)	13 Buy rating(s)	0 Strong Buy rating(s)	2.76

Summary

Kellanova beats ON on 11 of the 18 factors compared between the two stocks.