SEMR vs. PD, DH, BIGC, FROG, EXFY, DAY, CDAY, PCTY, CCCS, and GTLB
Should you be buying Semrush stock or one of its competitors? The main competitors of Semrush include PagerDuty (PD), Definitive Healthcare (DH), BigCommerce (BIGC), JFrog (FROG), Expensify (EXFY), Dayforce (DAY), Ceridian HCM (CDAY), Paylocity (PCTY), CCC Intelligent Solutions (CCCS), and GitLab (GTLB). These companies are all part of the "prepackaged software" industry.
Semrush (NASDAQ:SEMR) and PagerDuty (NYSE:PD) are both computer and technology companies, but which is the superior investment? We will contrast the two companies based on the strength of their community ranking, analyst recommendations, profitability, risk, institutional ownership, dividends, media sentiment, valuation and earnings.
In the previous week, Semrush had 3 more articles in the media than PagerDuty. MarketBeat recorded 7 mentions for Semrush and 4 mentions for PagerDuty. PagerDuty's average media sentiment score of 1.37 beat Semrush's score of 0.86 indicating that PagerDuty is being referred to more favorably in the news media.
Semrush presently has a consensus target price of $14.00, indicating a potential upside of 1.67%. PagerDuty has a consensus target price of $27.75, indicating a potential upside of 28.59%. Given PagerDuty's stronger consensus rating and higher possible upside, analysts clearly believe PagerDuty is more favorable than Semrush.
Semrush has a beta of 1.63, suggesting that its share price is 63% more volatile than the S&P 500. Comparatively, PagerDuty has a beta of 1, suggesting that its share price has a similar volatility profile to the S&P 500.
32.9% of Semrush shares are held by institutional investors. Comparatively, 97.3% of PagerDuty shares are held by institutional investors. 57.8% of Semrush shares are held by company insiders. Comparatively, 7.6% of PagerDuty shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.
PagerDuty received 105 more outperform votes than Semrush when rated by MarketBeat users. Likewise, 59.66% of users gave PagerDuty an outperform vote while only 56.06% of users gave Semrush an outperform vote.
Semrush has higher earnings, but lower revenue than PagerDuty. PagerDuty is trading at a lower price-to-earnings ratio than Semrush, indicating that it is currently the more affordable of the two stocks.
Semrush has a net margin of 4.01% compared to PagerDuty's net margin of -21.34%. Semrush's return on equity of 6.05% beat PagerDuty's return on equity.
Summary
Semrush beats PagerDuty on 10 of the 18 factors compared between the two stocks.
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This chart shows the number of new MarketBeat users adding SEMR and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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