SNBR vs. HOFT, FLXS, CDRO, DOYU, POWW, COOK, HBB, IHRT, MYPS, and SGC
Should you be buying Sleep Number stock or one of its competitors? The main competitors of Sleep Number include Hooker Furnishings (HOFT), Flexsteel Industries (FLXS), Codere Online Luxembourg (CDRO), DouYu International (DOYU), AMMO (POWW), Traeger (COOK), Hamilton Beach Brands (HBB), iHeartMedia (IHRT), PLAYSTUDIOS (MYPS), and Superior Group of Companies (SGC). These companies are all part of the "consumer discretionary" sector.
Hooker Furnishings (NASDAQ:HOFT) and Sleep Number (NASDAQ:SNBR) are both small-cap consumer discretionary companies, but which is the better stock? We will contrast the two businesses based on the strength of their profitability, dividends, earnings, community ranking, media sentiment, valuation, risk, analyst recommendations and institutional ownership.
Hooker Furnishings has a net margin of 2.28% compared to Hooker Furnishings' net margin of -1.87%. Sleep Number's return on equity of 4.33% beat Hooker Furnishings' return on equity.
Sleep Number received 210 more outperform votes than Hooker Furnishings when rated by MarketBeat users. However, 57.61% of users gave Hooker Furnishings an outperform vote while only 57.49% of users gave Sleep Number an outperform vote.
73.6% of Hooker Furnishings shares are owned by institutional investors. Comparatively, 85.7% of Sleep Number shares are owned by institutional investors. 1.7% of Hooker Furnishings shares are owned by insiders. Comparatively, 6.8% of Sleep Number shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.
Sleep Number has a consensus price target of $13.17, indicating a potential downside of 16.61%. Given Hooker Furnishings' higher probable upside, analysts clearly believe Sleep Number is more favorable than Hooker Furnishings.
In the previous week, Sleep Number had 3 more articles in the media than Hooker Furnishings. MarketBeat recorded 4 mentions for Sleep Number and 1 mentions for Hooker Furnishings. Sleep Number's average media sentiment score of 1.36 beat Hooker Furnishings' score of 0.97 indicating that Hooker Furnishings is being referred to more favorably in the media.
Hooker Furnishings has a beta of 1.13, suggesting that its stock price is 13% more volatile than the S&P 500. Comparatively, Sleep Number has a beta of 2.04, suggesting that its stock price is 104% more volatile than the S&P 500.
Hooker Furnishings has higher earnings, but lower revenue than Sleep Number. Sleep Number is trading at a lower price-to-earnings ratio than Hooker Furnishings, indicating that it is currently the more affordable of the two stocks.
Summary
Hooker Furnishings beats Sleep Number on 9 of the 16 factors compared between the two stocks.
Get Sleep Number News Delivered to You Automatically
Sign up to receive the latest news and ratings for SNBR and its competitors with MarketBeat's FREE daily newsletter.
This chart shows the number of new MarketBeat users adding SNBR and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
Sleep Number Competitors List
Related Companies and Tools
